Influencer Marketing: A Modern Marketing Tactic
By Cheval John
Today’s post is written by Brooklynn Boyer.
Brooklynn is the Manager of Marketing and Success for Social Peeks, a social ambassador and influencer marketing platform which connects businesses with influencers.
You will see some insights on why businesses are using influencer marketing.
You can also visit their website at www.socialpeeks.com.
Without further ado, here is Brooklynn
If someone told you that Influencer Marketing started in 1937, would you believe them? It’s true.
From Dale Carnegie’s original publication of How to Win Friends & Influencer People was sparked during a movement of Hollywood actors and actresses – now it’s used in a similar scope with social media stars.
It’s said that, “in the next five years, it will grow to become a $5B to $10B market.”
Yet so many people are ignoring the Influencer Marketing trend.
Instead of another convincing blog post to jump into the Influencer Marketing world, we’re going to explain to you why a cut of your marketing budget would have the best ROI (cough cough 9x ROI according to VentureBeast) in an Influencer Marketing campaign.
Here’s 5 reasons why you should consider Influencer Marketing before it’s too late:
1. Organic Traffic Is One Of The Highest Converting Traffic Sources In Marketing.
Micro-influencers are considered organic traffic because their campaigns are genuine and organic in the sense that they don’t just post anything.
Celebrities, with the right price tag, will generally post what they’re handed.
Micro-influencers tend to do the research, play with the product and express their experience.
2. Ad Blocking Software Is On The Rise.
People are blocking the targeted ads that ‘bug’ them in apps, on websites, and in their search history.
Finding other ways to get into your customers peripherals isn’t hard, you just have to look in the right spots.
Influencer marketing allows this connection with your customer, and they accept it as a valuable and genuine offer.
Why?
Like we said above, these influencers are experiencing the service or product before they ‘get social’ with it.
So their audience and fan following trusts them to only represent the brands that are 100% effective and straight up awesome.
3. Video, Interactive Content, And Image-Rich Campaigns.
We practically just described influencer marketing in 3 words.
These types of marketing material have the highest engagement – and they’re practically all that micro-influencers share.
They care about their following, so when brands want to jump in on the action, they care about what the message is and how it comes across.
This is like an extra layer of nurture and customer care that gets put into every single campaign.
4. Influencer Marketing ROI Can’t Be Beat.
As simple as that. With 6x ROI to every marketing dollar in 2015, influencer marketing is now averaging 9x ROI to every marketing dollar in 2017!
With an increase in marketing spend in the next 25 years, the ROI is only going to continue to grow.
The key to finding influencers who allow you to see this type of return is in their engagement rate and their followers adversity to their shared reviews or partnerships with brands.
5. This Is The Top One-Size-Fits-All Marketing Tool Strong
Influencer Marketing can essentially be used across all industries and market types.
It’s not like others that only acquire to brands, or only acquire to services, you can virtually use this tool for anything from fashion to construction – the range is endless.
Influencer-ship has finally stepped away from brands with deep pockets and influencers looking for big payouts – it’s the era of micro-influencers, and you better consider hopping on board before you miss the ship!
The Basics of Blogging
by Cheval John
I want to tell everyone that I will be accepting guest post to be featured here for the first Saturday of every month starting today.
So if you are interested in guest posting, you can send an e-mail to cheval@vallanomedia.com.
Today’s guest post is from Sarah Smith, who is a blogger and is the promoter for Karen Evans of startbloggingonline.com.
Sarah put together this infographic about the basics of blogging
You can follow them on Twitter @startblog101.
Without further ado, here is Sarah
No matter how easy blogging seems to be for many, the journey to coming up with your own can actually be a challenge. In fact, you will realize the demands and blockades arise when you actually begin doing your blog. In short, blogging surely has its own birth pains and every blogger learns from his or her mistakes.
As you learn along the way you will realize that it is also important to minimize the mistakes you commit as much as you can. Hence, it can be helpful to know the most common mistakes that beginning bloggers are prone to commit. Besides it can be so helpful and time-saving to take advice from those who have gone through the same beginner path as you plan to do.
Some of these mistakes you can avoid ahead of time as you start your blogging journey include trying to be perfect and failing to promote your site. Others also commit the misstep of wanting to save money by getting a free website without realizing that you would still end up getting a domain and host account in the near future.
It is about time to show the world what you are capable of writing and sharing through a blog. Besides, if you are not going to start now, then when? Decide to be consistent with your own comfortable blog work schedule and begin today.
Check out this practically made infographic that will help you get started as a blogger without getting to commit the most common mistakes you are most likely to encounter along the way:
