Archive by Author | Cheval John

Cendrine Marrouat: Author and Photographer

By Cheval John

Cendrine Marrouat made an appearance on What’s The Word? to chat about her career as a photographer and social media consultant.

Cendrine moved to Canada from her native France years ago and have built her business.

She has written ten books including two on social media.

One of those books, “The Little Big eBook on Social Media Audiences” earned Cendrine an award for the 2015 Small Business Awards in the community voice vote in social media.

In this episode, you will hear:

What led Cendrine to move to Canada

Why she does not focus too much on the number of followers she earned on social media

Why she decided to become an author

Snippet of the interview on Vallano Media TV

Entire episode on BlogTalkRadio

The show was recorded on Facebook Live via Blue Jeans Network

Website for Cendrine Marrouat: http://cendrinemarrouat.com/

Twitter: @cendrinemedia

October Newsletter

By Cheval John

Can you believe it is October already?

This is a time for a fresh start to finishing this year strong.

It is also a special time because today is the fifth anniversary of when I moved my company blog Vallano Media, LLC to a self-hosted site using WordPress.org.

It was still the best decision to move from wordpress.com to a self-hosted site because of the opportunities to grow this blog while simultaneously build the business.

Though I lost viewership when the site was moved, it has grown slowly over the years and is poised for a breakout.

To keep up with tradition, here are articles for this month’s newsletter

Key Takeaways From Content Marketing World 2017-Jessika Phillips of Now Marketing Group

From Twitter To Her Own Media Startup: How This Latina Creates Content For Multicultural Families-Vivian Nunez, Forbes Contributor

Creative strategic executions, sports and experiential storytelling: A weekend w/ adidas, Clemson, and College Gameday-Karen Freberg, Ph.D, Associate Professor at University of Louisville

Pancakes And Social Media: How One Small Bank Engages Its Community-Joanna Belby, Forbes Contributor

How to Build a Silo-Busting Integrated Communications Team-Miri Rodriguez of Microsoft Americas

How To Set Your Employees Up To Succeed-Diane Gottsman of The Protocol School of Texas

Janette Speyer Makes Guest Appearance on International Podcast Day

By Cheval John

This blog post is out spontaneously because today is International Podcast Day.

I actually forgot about this celebration and did not plan out accordingly.

In this article, you will hear the episode featuring Janette Speyer.

Janette made her second appearance on the show to chat about her recently launched Twitter Chat called #FlipBizChat.

She is an avid fan of FlipBoard which is a curating platform which puts together content like a magazine.

The first time Janette appeared on the show, she shared about co-founding Web Success Team and Hot Ice Media.

In this episode, you will hear:

What led Janette to co-found #FlipBizChat

What is internal learning

The process of starting a twitter chat

The episode was recorded on Facebook Live via Blue Jeans Network

Snippet on Vallano Media TV

Entire episode on BlogTalkRadio

What are your favorite podcasts to listen to? You can leave your comment below

Emily Hayes, College Graduate from The University of Louisville

By Cheval John

Emily Hayes stopped by What’s The Word? to share about how she earned her internship after graduating from the University of Louisville.

She was part of the upper level college class which had a practicum based application taught by Dr. Karen Freberg.

Emily and her fellow practicum classmates had to not only create a social media marketing plan, they also had to implement it for the Louisville Bats, a Minor League Baseball Team.

The results of the implementation did wonders for the Louisville Bats.

Here are a few of the stats:

Instagram impressions increased by 202%

Twitter interaction increased by 353%

In this episode, you will hear:

-What led Emily to transfer from Xavier University to the University of Louisville

-Why millennials need to be more social media savvy even though they grew up with the digital age

-Lessons learned from doing the practicum project for the Louisville Bats

-The one person she would spent one day with past or present to learn from

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

Website: https://eannehayes.wixsite.com/emercis

Twitter: @emercis

If you enjoyed this episode or have a suggestion of who you want to appear on the show, leave a comment below

Elena Rahrig: Author of Eleven Books and Entrepreneur

By Cheval John

Elena Rahrig stopped by What’s The Word? to share about how she became an author of eleven books.

She is an international speaker and also founded Otto Publishing New York, a company which publishes books and work books nationwide.

In this episode, you will hear:

What led her to write eleven books

Why potential authors should aim to write a full length book

How social media helped her to be very successful in her business

The importance of live streaming

This episode was recorded on Facebook Live via Blue Jeans Network

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

Website: http://www.elenaspeaks.com/

Facebook: https://www.facebook.com/ERTransform/

Upcoming Podcast Recording on Facebook Live:

Julia McCoy, Founder of Express Writers– October 3rd at 3 p.m. eastern, 2 p.m. central