By Cheval John
Photo Courtesy of Phanlop88
Everyone has heard the mantra that in order to succeed, you must beat your competition.
That mentality has been around for a long time.
If someone has a successful business and are doing well, you will want to know how they did it so that you can do it better.
In this day and age, your competition will be someone different you did not expect.
Facebook became the dominant player in social media for years.
They were keeping their eye out on new technologies that would have tried to compete with them.
Then Twitter came along and gave them a run for their money.
A few years later, Pinterest and Instagram came along and have given many people options to find their customers and communicate with each other.
You should not worry too much about your competition because they will always change.
I am not saying to ignore your competition completely.
What you should do is try to learn from them and even lift them up.
Share their content on your social media channels because they are providing tremendous value for your audience.
When they see that you are willing to share their content and lift them up, they will most likely go out of their way to help you in a lot of ways.
Patty Farmer, who was one of the presenters at the inaugural Social Media Day Houston event, shared a great quote about competition.
“If you feel that you need to crush your competition, then you have a scarcity mindset. There is a customer for everyone who is in business.” #paraphrased.
This quote by Mrs. Farmer is right on the money.
When you think you need to dominate the market, you will go so far to the point that you will cross the line.
They are many examples of companies who try to use illegal means to crush their competition.
British Airways is among those companies.
They were trying to crush Richard Branson’s Virgin Atlantic in the late 80s because they did not like the fact that he had entered the airline industry.
They felt that Mr. Branson’s fun personality and reputation of running Virgin Records was not great for them or the airline industry.
So they used an illegal method called the “Dirty Tricks” campaign in which they would have representatives pretend to be workers of Virgin to convince passengers that their flights were canceled, or that the airline was insolvent.
The method put Branson’s airline in jeopardy as they were struggling to gain new passengers.
In an attempt to save the airline, Branson did the unthinkable.
He sold his Virgin Record label in order to save his airline, took British Airways to court and won.
As a result, British Airways had to pay for their mistakes and issue a public apology.
When you go to any means to crush your competition, you will end up losing money because of fines that you payed.
In addition, you will end up hurting your reputation which will take years to rebuild.
If you just focus on building your business and not worry too much about your competition, the right customers will come along.
Plus, your competition will end up becoming your ally in the long run because you are willing to lift them up and not tear them down.
Your competition will even push you to be better and make you a better person.
Isn’t that what competition is all about?
What are your thoughts on competition?
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Your Competition Is Really Your Best Friend
By Cheval John
Photo Courtesy of Phanlop88
Everyone has heard the mantra that in order to succeed, you must beat your competition.
That mentality has been around for a long time.
If someone has a successful business and are doing well, you will want to know how they did it so that you can do it better.
In this day and age, your competition will be someone different you did not expect.
Facebook became the dominant player in social media for years.
They were keeping their eye out on new technologies that would have tried to compete with them.
Then Twitter came along and gave them a run for their money.
A few years later, Pinterest and Instagram came along and have given many people options to find their customers and communicate with each other.
You should not worry too much about your competition because they will always change.
I am not saying to ignore your competition completely.
What you should do is try to learn from them and even lift them up.
Share their content on your social media channels because they are providing tremendous value for your audience.
When they see that you are willing to share their content and lift them up, they will most likely go out of their way to help you in a lot of ways.
Patty Farmer, who was one of the presenters at the inaugural Social Media Day Houston event, shared a great quote about competition.
“If you feel that you need to crush your competition, then you have a scarcity mindset. There is a customer for everyone who is in business.” #paraphrased.
This quote by Mrs. Farmer is right on the money.
When you think you need to dominate the market, you will go so far to the point that you will cross the line.
They are many examples of companies who try to use illegal means to crush their competition.
British Airways is among those companies.
They were trying to crush Richard Branson’s Virgin Atlantic in the late 80s because they did not like the fact that he had entered the airline industry.
They felt that Mr. Branson’s fun personality and reputation of running Virgin Records was not great for them or the airline industry.
So they used an illegal method called the “Dirty Tricks” campaign in which they would have representatives pretend to be workers of Virgin to convince passengers that their flights were canceled, or that the airline was insolvent.
The method put Branson’s airline in jeopardy as they were struggling to gain new passengers.
In an attempt to save the airline, Branson did the unthinkable.
He sold his Virgin Record label in order to save his airline, took British Airways to court and won.
As a result, British Airways had to pay for their mistakes and issue a public apology.
When you go to any means to crush your competition, you will end up losing money because of fines that you payed.
In addition, you will end up hurting your reputation which will take years to rebuild.
If you just focus on building your business and not worry too much about your competition, the right customers will come along.
Plus, your competition will end up becoming your ally in the long run because you are willing to lift them up and not tear them down.
Your competition will even push you to be better and make you a better person.
Isn’t that what competition is all about?
What are your thoughts on competition?
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About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval was the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter (Now X)Top 50 Influencer by Onalytica in 2018.