Social Media “Rock Stars” To Watch In 2015

By Cheval John

As we are about three days away from welcoming in the New Year, one might have to wonder what the future holds for social media?

We can follow the trends of where social media is going and how businesses needs to adjust their marketing strategy to be successful.

Even though, it is important to look at the evolution of social media, one thing will always remain: SOCIAL MEDIA IS ALL ABOUT BUILDING RELATIONSHIPS.

Companies are slowly realizing that if they want to be successful with social media, they have to engage with their audience, especially with the Millennial population of 80 million.

According to a statistic that was brought up by Rebekah Radice, digital marketing strategist, in a Twitter Chat held by Buffer regarding millennials, “63% say they keep up with companies on social.”

The old way of doing business, “putting ads in front of prospective customers to close a sale quickly” is long gone.

If companies do not engage with their audience, they will end up losing valuable customers, which will affect their bottom line.

One suggestion I would make for businesses who want to get social media right is follow these people who are either rising or established “rock stars” on social media in 2015:


Tamara McCleary is one lady I believe is using social media the right way.

Mrs. McCleary, who is a national speaker and the creator of the RelationShift method, grew her Twitter followers to over 36,000 since joining the platform about a year ago.

Tamara understands the importance of building relationships and engaging with your audience.

That is why she is someone everyone should be paying attention to.

BRIAN FANZO @isocialFanz

Brian Fanzo is a person who is probably the king of multi-tasking.

Fanzo, who is the Chief Digital Strategist and Partner at BroadSuite, attends so many twitter chats (some at the same time) that he understands the importance of building a community.

He has written a lot of guest posts for Daniel Newman’s Millennial CEO blog and recently launched and cohost a podcast called “iSocialTalks” with Mr. Newman.

RACHEL MILLER @RachelLouMiller

Rachel Miller is the Chief Listener for Pipeliner CRM, a next generation software that uses distinguished visual tools to help salespeople interact with and improve their sales pipeline.

Ms. Miller is the co-host of the Social Selling Hour #sshour (now #SBizHour), with Mr. Fanzo.

The Twitter Chat showcases the right ways to interact with your audience and also brings in guests from different industries who have been successful with social media.

The unique thing about the chat is that people can also listen in on the conversation because it is hosted on Google Hangouts in addition to Twitter.

That is why it has become so popular since it was launched seven months ago because of the innovation by Ms. Miller and Mr. Fanzo.


Lorrie Guerrieri is the Community Manager at Joyce Co.

She helps build relationships with industry experts, investors and consumers for the company.

What is really amazing about Lorrie is her authenticity and willingness to share valuable information that will make other people lives better.

One of the ways she has made their lives better is with the product, Movy Stream.

This platform allows anyone to send personalized video messages to friends, family etc.

Also, Movy Stream can help co-workers or entrepreneurs to collaborate on different work presentations.

Lorrie is a person that everyone should keep an eye on in 2015 because she is going to take her career and Movy Stream to the next level.

So hopefully, businesses will follow these people that are listed here in this post to learn about building relationships with their audience.

One thing is for certain, I am learning a whole lot from them and also getting better everyday with social media.

Who will you follow on social media to learn more about building authentic relationships in 2015? You can leave your comment below.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.

Cheval is also the host of “What’s The Word?” a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.

He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.

Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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