Don’t Write Off Social Media

By Cheval John

The most successful entrepreneurs are the ones who are willing to learn new skills that will help them to expand their business.

The above statement is true for the business professionals, professors and anyone else who are making a living for the better.

The ones who believes that they know everything are doomed to fail.

The reason is that the “know it alls” are blind to the ever changing world of technology and the changes that are happening in their respective industries.

Take the example of a statement from many professionals who “believed” that “social media is just a fad and it will go away.”

They are now losing out on quality business because they fail to see the importance of social media.

They also fail to realize that the millennial generation will not purchase a product or service if they don’t trust a particular brand.

For example, the Sacramento Kings are dominating the NBA due to their willingness to engage with their fans.

D.J. Ramirez shared her experience about taking over Sacramento’s snapchat account

Dr. Karen Freberg and Dr. Ai Zhang are leading their universities students by example by building their own audience on social media.

Dr. Zhang in particular has built her Twitter audience to over 3,000 due to her hard work and willingness to interact with their audience.

So if you still believe that social is still a fad, then I wish you luck because you will one day end up like Nokia, who end up getting acquired by Microsoft due to their failure to adapt to the changing world of technology.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

2 Responses to “Don’t Write Off Social Media”

  1. Cat Turner says :

    I wholeheartedly agree! But people who are new to the idea of social media need to be careful that they dont try to use it as a platform for just pitching their stuff, and instead really engage with their customers, fans, readers or whatever it might be.

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