The Resurgence Of Podcasts

By Cheval John

When Apple created the iPod in 2001, many in the tech world sensed that it was going to be a major disruption in the industry.

Apple wasn’t done yet as iTunes followed almost a year later.

They led the way for podcasts, a digital medium that consists of episodes, to grow substantially over the years.

As today is National Podcast Day, we celebrate the resurgence of this digital medium that has changed the media industry.

According to the stateofmedia.org, there are over 91,765 podcasts.

Shows like His and Hers, featuring ESPN’s own Michael Smith and Jemele Hill and the Marketing Lifestyle Show with Amy Schmittauer, owner of Vlog Boss Studios, have generated a loyal following that it has given the traditional radio industry a run for it’s money.

If a person is a small business owner who don’t have the money to buy ads like major corporations, a college student or a recent college graduate who are trying to stand out from the crowd of their peers, they should consider starting a podcast.

With podcasting, anyone can showcase their expertise if they do not like to be in front of the camera.

In order to create a podcast, you need equipment like a microphone, earphones and a dashboard that can be hooked up to your computer.

The cost ranges from $99.99 to $569.

If you are looking for an affordable way to create your podcast, then I would suggest BlogTalkRadio.

BlogTalkRadio was founded in 2006 by Alan Levy and Bob Charish.

It has over 30 million monthly listeners.

BlogTalkRadio is so easy to use because all you need is a phone and a computer.

You can create a free account with BlogTalkRadio that will allow you to have only 30 minutes of live
streaming.

You have the option to upgrade to either a Premium Plan for $39 a month, a Plus Plan for $99 a month or a Pro Plan for $249 a month, with the first month free.

The best part about BlogTalkRadio is that your show is live and then afterward, it is archived as a podcast and can be downloaded from the show’s site.

It can also be submitted to iTunes if you have an account with them.

So if you want to separate yourself from the competition and think that podcasting is for you, go for it.

If it does not work out, it will not be a big deal because you tried something new and stepped outside of your comfort zone.

Excerpt from the book, “8 Things You Need To Do Before Quitting Your Job

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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