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Cynthia Bazin’s Transition To Founding “The Smart Chic”
By Cheval John
Live video has changed the way how we interact on social media.
Before, we would chat with many people via social media platforms like Facebook (Instagram), Twitter, LinkedIn, Snapchat, YouTube to keep up with what is happening in the world.
With Twitter, it made communication much easier in “real time” because of the instantaneous response.
When live streaming arrived in 2015, interaction on social media went to the next level with no signs of slowing down.
According to Cisco, 82% of all internet traffic will be drived by video by 2021.
Which means if you are not using video for your business, it will become much harder to reach your ideal audience in the future.
Another reason why you should be using live video is to meet people you would not have met before even with social.
I was very fortunate to have met Cynthia Bazin two years ago via live streaming.
She was among the early adopters of Periscope and also made some guest appearances on shows which was hosted on the now defuncted video platform called blab.
Cynthia have the drive of helping business owners to be laser focused and her company “The Smart Chic” is centered on her values.
I had the opportunity to interview Cynthia on this week’s episode of What’s The Word?
The show was recorded on Facebook Live via Blue Jeans Network
In this episode, you will hear:
How she transitioned from a private investigator to running her company
Why she did not dive immediately into entrepreneurship
How to run a business on the side while you working in a toxic company
How she overcame doubts to become successful with her company
How live streaming help take her business to the next level
The importance of having a mentor
Why video should be part of the business’ marketing strategy
Snippet of the interview on Vallano Media TV
Full episode on BlogTalkRadio
Cynthia Bazin’s Business Website: www.smartchic.me
Facebook: The Smart Chic
Twitter: @thesmartchic
Did you enjoy this post and who would you want to make a guest appearance on the show?
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