Tag Archive | Maria Ross

Maria Ross Shares About Building Momentum In Your Business

By Cheval John

A brand is about building it’s reputation.

This was the quote shared by Maria Ross, founder of Red Slice, when she made her seventh appearance on What’s The Word?

In this episode, you will hear:

-How To Streamline Your Marketing

-How To Align Your Target Audience With The Work You Are Good At

-Why Some Businesses Might Not Need To Be Active On Social Media

-Figuring Out Your Goals Before Starting On Any Social Media Platform

Snippet of The Interview on Vallano Media TV

Full Episode on BlogTalkRadio

Here is the backstory to why Maria has been on the show seven times.

I found out about Maria through Twitter three years ago when Amy Schmittauer Landino mentioned about being featured in her second edition of her book, Branding Basics For Small Business.

I knew she would be a great fit for the show.

So we scheduled the show to air live on BlogTalkRadio.

Maria shared value to my audience on how she founded her company and the health scare which led to her self-published memoir.

I did not know she would become one of the most valuable mentors indirectly.

I also would not have known she would be the only person to have made seven appearances on the show.

Maria is an example of how to grow a business the right way.

She understood the power of the press when starting out with her business.

Maria did not go after the big name media in the early stages of her company.

Instead, she went for the niche media for the first few years of her business before the mass media discovered her.

She has shown her humility and giving spirit which has allowed her to get clients regularly.

You can find out more about Mrs. Ross’ company and her social media accounts at

Website: www.red-slice.com

Facebook: Red Slice

Twitter: @RedSlice

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Enjoy Your Business Journey To Success

By Cheval John

You have ventured out on a new endeavor.

Whether it is launching a business or starting a podcast, etc., you want your endeavors to be a huge success.

You look at your competition and see that they are doing great.

You might even see that your competition is amassing a quick following within weeks and are profitable in the process.

Your first thought is “Why They Are More Successful Than Me?”

From that thought, you start comparing your endeavors to theirs.

You will be thinking along the way that you are not good enough to succeed.

When you fall for the comparison trap, you have already failed.

You have diluted your vision of what you want your business or podcast to be and are trying to copy your competition.

When that happens, you are only following the competition and not creating your unique voice for your business.

In addition, you are failing to provide value that would benefit the people who need it.

What you should do is not focus too much on the competition because you will end up creating their vision of your business and not yours.

Also, you should check out this awesome blog post, “How To Understand Your Competitors Without Falling Into The Jealousy Trap,” by Maria Ross, founder of Red Slice.

She explain the post in depth on my podcast, “What’s The Word?” last night about how she came up with the idea of the post and also falling for the comparison trap.

Check Out Business Podcasts at Blog Talk Radio with Cheval John on BlogTalkRadio

It is really valid because many of us always compare ourselves to other people who are seemingly more successful than us.

I have struggled with the comparison trap a lot of times.

Even though I have achieved a whole lot of goals like having my own podcast, running my own online media company, writing two books, spending an extended period of time in Mexico and Chile, or obtaining two college degrees, I still find myself at times comparing myself to others.

We have to remember that they will always be someone better than you in a skill like business, etc.

Also, you have to understand that they had to work extremely hard to earn their way to success.

That is really not a bad thing.

It is really awesome because you can always learn from them and see what they did to achieve their success.

I could right now compare myself to Maria because she is experiencing a whole lot of success as an entrepreneur while I am aiming to be successful as an entrepreneur.

I choose not to because I understand the journey that she has experienced to be where she is at today with her business.

So if you see a someone (example celebrities, etc.) who are seemingly achieving success very quickly in their new business or podcast ventures, just remember that they had to put in years of hard work and dedication to be where they are at and establishing their audience.

That alone should make you appreciate their journey and enjoy your own business or podcasting journey to success.

Like the old saying goes, “Rome Was Not Built In A Day.”