Jessica Ann, Author and Founder of Jessica Ann Media
By Cheval John
February 14, 2018
Today’s episode of What’s The Word? features Jessica Ann, who is the founder of Jessica Ann Media.
She is the author of the book, “Humanizing Your Brand” which she self-published in 2016.
Jessica spent years working as a producer for national media outlets including Sirius XM in Washington, D.C. before striking out on her own with her company.
She is the host of the podcast, “The Art of Humanity,” where she interviews leaders about being your true authentic self in business.
Jessica has been featured in media outlets including The Huffington Post.
In this episode, you will hear:
-What Inspired Jessica To Become An Entrepreneur
-Why She Started Her Podcast
-Why Businesses Should Be On Social Media
-Should Businesses Be On Live Video
This episode was recorded on Facebook Live via Blue Jeans Network.
Snippet on Vallano Media TV
Full Episode on BlogTalkRadio
You can subscribe to the show either in Apple Podcasts, Stitcher and Google Play Music.
Website: www.jessicaannmedia.com
Twitter: @itsjessicann
Quotes from Jessica Ann on:
STARTING A PODCAST
I always love podcasts.
I love the fact that I can just be who I am and I can show up on audio and talk to my guests.
I love video too, don’t get me wrong.
But sometimes, it can take away from the experience of the intimate setting of the podcast.
We’re finding growth like through the roof across the board in terms of podcasting.
I didn’t even know it would become such a trend that it is today.
When I first started, I just kind of got this calling and I wanted to talk with people around the globe about what they are working on in a way that would not only help me personally and professionally, but also help my listeners and my potential clients and anyone really who’s listening learn something from the interviews in my podcast.
LIVE VIDEO
You got to figure out what works for you.
In today’s day and age, you have to be on video.
You really need to be on any platform that conveys your message in the most human and real way.
Video gives you that option.
I’m going to be doing more video in the coming months.
I’m excited.
I am evolving.
We are all kind of going through this huge shift in communications and how we talk to each other today.
It’s exciting.
I just need to get out of my comfort zone and I’m sure other people out there might relate to that as well in terms of how we get out in the world.
There are so many different ways we can talk to people and we want to do what number one feels right and true to ourselves.
Also, the way that can make the most impact and video is definitely an expression to do that.
UPCOMING FACEBOOK ALGORITHM CHANGE
As a person in business, I really don’t want to get freaked out over any of these changes.
Algorithms changes all the time.
Business has changed all the time.
We just have to attribute it to an ongoing evolution of the web.
We’ll see what happens over time.
I’m personally not freaking out.
I know some of my dear colleagues and friends are not freaking out either.
I also see some people not happy with it.
Looking back at how google changed their algorithm like penguin and all those silly names a few years ago.
We figure it out as we go.
You can’t freak out.
You just have to grow with what’s happening in the technology world.
They are multiple ways outside of facebook to get in front of your customers today.
Facebook is not the be-all, end-all of marketing granted it is very huge platform.
They are many other options and you don’t necessarily have to be there if it’s not working for you.
I’m a big believer in business and making an impact.
I’m also a big believer in listening and exploring and figuring out what’s working and what’s not and then moving on from there.
WRITING THE BOOK “HUMANIZING YOUR BRAND”
What led me to create this book was people in the business world aren’t accessible.
They write dry jargon language that is incomprehensible and it’s so much more simple than that.
I got tired.
There was a book that was written in 1999 called “The Clue Train Manifesto”
It really just about the evolution of communications.
That was the first point in history where people started writing about this concept.
I quoted it in my book too.
That inspired me to realize we’re shifted so much since 1999 and we need to continue to communicate with our customers in an accessible human way.
So I needed to figure out how to convey this information to the world in a way that was accessible.
The book poured through me.
I had to write it and I had to self-publish it.
I always want to peel back the layers.
It’s like an onion.
How do we really get to the core of who we are.
Not just as a business, but as a human being.
So that’s what I hope to convey in my book.
THE DIGITAL MEDIA WORLD
We can all leave a digital crumb so easy today.
Before going into any type of media or message, ask yourself, “Is This Valuable?”
Can people really get value out of what I’m about to say or broadcast to the world.
We all do that in our own unique way.
That’s a thread I like to ask myself personally and I help my clients as well and all of their communication.
How do we make ourselves a value to the world.
Be out there as much as you possibly can.
Top Seven Twitter Chats For Starters
By Cheval John
Here are some statistics to think about:
-Social media users have risen by 176 million in the last year-Brand Watch
-Online adults aged 18-34 are most likely follow a brand via social networking-Marketing Sherpa.
In 2016, there were 2.3 billion active social media users-Brand Watch.
Among the above statistics, Twitter users are about 350 million.
Yet, that platform allows you to interact with people in real time.
And the majority of journalists are on Twitter.
You can interact with them on a daily basis and they will notice your giving spirit.
That is how entrepreneurs like Josh Elledge, founder of Upend PR got to be on media outlets across the country.
Side note: Diane Gottsman is in my mind the best teacher on how to be a giver because she shares advice on etiquette that has made her a media resource.
One way to share value with your potential customers is to participate in Twitter Chats.
Twitter Chats are a place where you can interact with people using a hashtag.
You can use these Twitter Chats to get ideas for your content marketing.
And maybe interact with some journalists too because they might even be on Twitter chats
So how do you know which Twitter chats is right for you?
To answer your question, I have compiled a list of seven twitter chats that will give you valuable advice with your content marketing.
1. #TwitterSmarter
Twitter Smarter occurs on Thursdays at 1 p.m. eastern, noon central.
It is hosted by Madalyn Sklar, who is one of the leading authorities on Twitter marketing.
The chat has guests who answers questions on tips and strategies on how to use the social media platform.
And the majority of the time, the chat trends on Twitter.
2. #ChatSnap
#ChatSnap occurs on Wednesdays at 2 p.m. eastern time, 1 p.m. central and is hosted by Kristy Gillentine.
This chat focuses solely on snapchat and how marketers can use this platform.
Kristy is one of the leading authorities on Snapchat and her Twitter chat has been quoted on Social Media Examiner
3. #MediaChat
#MediaChat occurs on Thursdays at 10 p.m. eastern, 9 p.m. central and is hosted by Aaron Kilby.
This chat focuses on different trends that is happening on social media and usually have guests like Jessica Ann
4. #LetsLivestream
#LetsLivestream occurs on Wednesdays at 3 p.m. eastern, 2 p.m. central and is hosted by Rachel Moore, owner of Really Social.
This chat is a combination of a Twitter Chat where people can engage with their fellow participants and a Facebook Live Show where Rachel interviews the guests about different live streaming strategies.
5. #WinnieSun
#WinnieSun occurs on Wednesdays at 2 p.m. eastern, 1 p.m. central and is hosted by you know who, Winnie Sun.
Winnie is the founder of Sun Group Wealth Partners and has made appearances on major media outlets to share her expertise surrounding the finance industry.
Her chat has a panel of guests that shares about how to manage your money and also social media topics in between.
It trended on Twitter today which shows the popularity of the chat .
6. #ContentWritingChat
#ContentWritingChat occurs on Tuesdays at 11 a.m. eastern, 10 a.m. central and is hosted by Express Writers, LLC
Express Writers was founded by Julia McCoy in 2011 and has clients around the world.
Their twitter chat is about best practices surrounding content writing, the dos and don’ts of content writing.
Content Writing Chat also has guests who are experts in the evolving social media fields and they share what works for them in their content marketing efforts
7. #BlogElevated
#BlogElevated occurs on Mondays at 10 p.m. eastern, 9 p.m. central and is co-hosted by Lisa Stauber and Bobbie Byrd.
This chat shares about how a person can grow their blogs and also different ethical tactics that will make your blog stand out.
Blog Elevated is like an open forum where each of the participants can share what works for them in their blogging strategies and the hosts themselves will share some valuable advice that you never thought of before to grow your blog.
So there you have it, the top seven twitter chats that can help you grow your social media presence online.
Do you have a favorite Twitter Chat that has helped you with your social media marketing? You can leave your comment below
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