Giving Your Fans Unique Access To Your Business
By Cheval John
The Sevilla Football Club (FC) made history a couple of days ago in Basel, Switzerland.
The Spanish club defeated Liverpool F.C. 3-1 to win their third consecutive UEFA Europa League Championship and also the only club to win the title five times.
Sevilla again qualified for the UEFA Champions League season for next year.
They also have another opportunity to play for the UEFA Super Cup against the winner of the Champions League final that is set to occur next Saturday in Milan, Italy.
Some will probably not make a big deal out of Sevilla’s dominance in the Europa League because it is not as well known to the casual fan like the Champions League.
It is comparable to the fact that North Dakota State, who became the first collegiate team to win 5 consecutive national championships, because many view their competition as inferior due to the level that they play in, the Football Championship Subdivision, (FCS).
But the thing is that Sevilla is one among the most storied soccer teams in this century because they are finding ways to win tough matches.
In this year’s championship, Sevilla was down 1-0 entering the second half.
Then they scored three goals in the second half to steal the title from Liverpool.
This matchup was widely broadcast on television stations around the world especially on Fox Sports, the spanish equivalent Fox Deportes and ESPN Deportes.
For those who wanted to watch this matchup probably did not have access to these channels because they could not afford the cable channels above.
What would have happened if these sports teams give their fans a unique access to championship matchups by using the live streaming apps like Periscope and Snapchat?
I have a feeling that these sports teams would have built a stronger and deeper following like the North Carolina State Wrestling Team.
I heard of how the NC State Wrestling used periscope to give the alumni and fans access to the NCAA Wrestling Championships from Jennifer Hoverstad, livestreamer, Operations and Project Manager for 03.
That is truly awesome because the NC State wrestling team knew that most of their fans would not be able to watch them compete on ESPN3.
Also, the team listened to what the NC State alumni wanted and were able to solve the problem by giving them access to the NCAA championships.
This is why businesses should take the time to listen to what their audience want and not just try to sell to them whenever they have a chance.
When the businesses and sports teams follow the example of the NC State wrestling team and Mrs. Hoverstad, they will be one step closer to being extremely successful in their business.
Your Time Is Your Greatest Asset
By Cheval John
You want to learn something from a very successful entrepreneur you admire.
You see that they are going to be at an major conference and you decide to spend the money to attend that conference in order to hear from them.
You arrived and hear that entrepreneur speak.
You finally have the opportunity to meet up with that person and chat for a bit.
You exchange business cards and decide to keep in touch.
A few months later after correspondence, you reach out to that same successful entrepreneur to let them know that you will be in town and want to set a time to where you can “pick their brain over coffee.”
When you get a response with “sorry I have to decline your invitation for coffee” you might feel disappointed.
You might believe the person is not very nice and you will want to disassociate with them.
Before you think the above response, consider this:
That certain entrepreneur you admire is focused on finding new ways to deliver value to their customers and in the process, make money.
When you want to “pick their brain” by offering them coffee, that is in reality an insult because they have a family to feed and in their mind, time is money.
The above is why Wendy McClelland decline coffee invitations.
You might be wondering, “If I can’t offer to buy them coffee to learn from them, how can I grow my business and even my personal brand?”
Here is an alternative to the above question.
If you host a live stream show or a podcast, you can invite them to be a guest on your show.
The reason is because you have built an audience that they might want to get their business or product exposed to.
You will have an opportunity to learn from entrepreneurs who overcame doubts and fears to be where they are at in their business.
And you can invite that same entrepreneur who you respect and admire to your show because you build that friendship over the last few months after chatting at that conference.
If I were to ask Winnie Sun to share how she became successful as a financial planner, she would have charge me money because she would have spent her valuable time in sharing her “secrets” to success.
Since I host my show, What’s The Word?, I can interview Winnie and other successful entrepreneurs like Sarah K. Burgess, writer of “Dry Powder”, to share their story of attaining their success in their respective careers.
That is in itself a win-win.
The next question is should you host a live stream show or podcast?
You see that by 2020, 80% of all internet activity will have a video component.
And 57 million Americans are listening to podcasts each month according to Edison Research.
To answer the question, you can do both.
You might think that you don’t have the time to do both a live stream show and a podcast because you have a business to run.
You can record your show using video platforms like Blue Jeans Network to simulcast to Facebook Live and then convert them into a podcast format to air at a later date.
If you are looking for inspiration to start your journey in hosting a show, here are a list of live streamers who are turning their shows into podcasts
Vicky Lashenko
Vicky hosts the Mompreneur Show that air Mondays at 1 p.m. eastern, 10 a.m. pacific on Facebook Live
Jennifer Hoverstad and Mitch Jackson
Jennifer and Mitch co-hosts The Show.Live which airs at 4 p.m. eastern, 1 p.m. pacific on Facebook Live. They have grown the show to popularity over a two year span despite changing live streaming platforms (blab abruptly shut down in August of 2016 and huzza.io, which was sold to kickstarter in February 1st of this year and shut down on March 1st.)
Both Mitch and Jennifer are the true examples of perseverance.
Heather Ann Havenwood
Heather is an entrepreneur and is the host of “The Win” podcast.
I already knew about Heather due to her appearance on blab.
However, I found out that she recorded her podcast episode on Blue Jeans Network when Mrs. Sun shared her podcast appearance on Twitter.
Those are the few who are recording their podcasts using Facebook Live.
They are among those who understands that successful entrepreneurs time are valuable and have found a way to learn their “secrets” of success by interviewing them on their shows.
You can leave your comments below if you know of anyone else who are recording their podcasts using live streaming platforms?
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