Tag Archive | Houston Texans

Go Where The Customers Are Located

By Cheval John

The companies or organizations who are more successful have this one thing in common.

They always innovate.

They look at ways to make the customer experience more rewarding.

We see that with small businesses because they do not have the resources like the larger companies to advertise their products or services.

The larger companies will buy space at major events like the super bowl and this year’s major league baseball playoffs to advertise to a large audience.

The small businesses will be more creative with content marketing because of a much smaller marketing budget.

They also know that if you can build an audience slowly through content marketing strategies (blogs, podcasts, live streaming, etc.), they will win all the time because they have earned their trust.

An example of innovation comes from mid-sized college sports conferences like the Southland Conference (SLC).

They basically formed their own television network, the Southland Conference Television Network, in 2008 and have brought many sporting matchups to their member colleges fan base.

Two of the fan bases within the SLC are Stephen F. Austin State University (SFA) and Sam Houston State University (SHSU).

Their annual rivalry, “The Battle of The Piney Woods” moved to NRG Stadium in 2010 and has become a fixture in the Houston sports scene.

This year’s event drew an attendance of 26,792, who saw SHSU defeated SFA 27-16 for their seventh consecutive win against their rivals.

The rivalry has continued to draw crowds since they moved to NRG Stadium in 2010 with no signs of slowing down.

And the SLC dissolved their network in 2015 due to television deals with ESPN3 and other regional networks while at the same time focus their resources on their digital network.

Another example of innovation comes from the company, Paper.Li.

Under then community manager of Kelly Hungerford, who is now the owner of Community Works, Paper.Li built their company through their twitter chat #bizheroes and have increased their customer base.

The lessons here are as follows:

1. You must create your own media company.

Brands can’t rely on press releases anymore because they are considered spam.

They also can not depend on ads because people do not want to be interrupted with commercials that will take them out of rhythm in consuming content.

The brands must have a place where they can put out quality content that will help the consumer make smart decisions which can make their lives better.

And when the consumers believe they are being helped by the brand through their content, they will tell their friends about the brand.

Soon enough, the press will find out about them.

Look at examples from organizations and sports teams like the Houston Texans who created their own networks to provide content to media outlets.

2. You have to go where the audience are at.

If your ideal customers are located on a particular social platform, you have to be there as well.

When you meet them where they are at, you show them you care.

In the same way, both SFA and SHSU decided to move their rivalry to NRG Stadium after being approached by Lone Star Sports and Entertainment because the majority of their fan base lives in the Houston area.

Plus, they get exposure from the 8th largest media market in the nation.

More press leads to more recruitment for future Bearkats and Lumberjacks.

In conclusion, you have to be where your audience are at and you have to create your very own opportunities because the right people will always notice.

You Can’t Win With Stupidity

By Cheval John

The National Football League (NFL) playoffs began yesterday.

You can say that the playoffs set the tone for what we are anticipating to see.

Except someone forgot to tell the Houston Texans.

The Texans was shutout by the Kansas City Chiefs 30-0 in front of a sellout crowd of 71,000 people at NRG Stadium.

It was the worst loss in playoff history for the Texans.

Video courtesy of NFL

The last time Houston, who was at the time the Oilers (now Tennessee Titans) experienced a loss in the opening round of the playoffs was in 1993 against the same Kansas City team.

Joe Montana,who was a former San Francisco 49er quarterback, led the Chiefs to a 24-21 nailbiter at the Astrodome.

What is ironic is that another former 49ner by the name of Alex Smith, led the Chiefs to that epic beatdown that left the city of Houston wondering why they could not score a single touchdown.

In reality, the Texans was doomed from the start when Knile Davis returned the opening kick-off for a 106-yard touchdown that took the life out of the crowd.

The kick-off return was the second longest in playoff history.

Then the Texans offense could not muster a drive for most of the matchup as Brian Hoyer, a.k.a., Mr. Interception waiting to happen, threw four interceptions and had a fumble.

One of those interceptions happened when the Texans were in the red zone as they were trailing 13-0 at the closing minutes of the second quarter.

Before that, head coach Bill O’Brien send out J.J. Watt, who led the league in sacks,and Vincent Wolfork out on offense to try and throw off the Chiefs’ defense.

Watt, who was suffering from a hamstring injury and a broken bone in his wrist, was stopped at the line of scrimmage for a 1-yard loss.

Then “Mr. Interception waiting to happen,” threw an interception that killed the drive and hope of a chance for the Texans to make a comeback.

The fans booed their team like they deserved.

And despite the worst loss in playoff history, I still see the Texans and their fans as being one of the classiest and well-run organizations in the NFL.

Which leads me to the Cincinnati Bengals and their fans’ lack of class.

The Bengals was trying to win their first playoff game since 1990 when Boomer Esiason was their quarterback.

Cincinnati’s previous 6 losses were heartbreakers.

Many were questioning if head coach Marvin Lewis, who have a 112-90 regular season record with the Bengals was the correct person to be their coach since all of his previous 6 playoff appearances were losses.

But before we get into the implosion of the Bengals, let’s focus on the fans.

When Steelers’ quarterback Ben Roethlesberger went down with a shoulder injury, the fans not only cheered, but they threw stuff towards his direction.

That classlessness by the Bengals fan base made the Philadelphia Eagles’ fans look like saints.

It was clear that they were bad blood between the Bengals and Steelers.

However, one have to understand that it is just a game and life moves on.

The fact that some of the fans or the majority of them threw stuff at Roethlesberger showed their true characters.

And maybe their disgraceful behavior inspired the Bengals defense to commit two stupid penalties on one play with less than a 1 minute left that allowed the Steelers to kick a game-winning field goal.

The Bengals scored 16 unanswered points to take a 16-15 lead with about two minutes left.

Then Jeremy Hill fumbled the football trying to run out the clock.

During the Steelers march across the field, Roethlesberger fired a pass for receiver Antonio Brown and Brown missed the football.

On that same play, defensive player Vontanze Burfict hit Brown in the head and was called for a 15-yard unneccesary roughness penalty.

During that moment when the referees was discussing the penalty, Bengals’ defensive player Adam Jones threw a punch at Steelers’ assistant Joey Porter that led to another 15 yard penalty on the Bengals.

All of a sudden, the Steelers was in field goal range and they were able to convert the game-winning field goal that sent the Bengals packing.

Video courtesy of NFL

If those two stupid penalties did not occur, Cincinnati would have broken their playoff winless streak and Mr. Lewis would not have to worry about having an 0-7 playoff record.

However, this also shows the lack of leadership that Cincinnati has because coach Lewis allowed his team to lose control.

He did not stress to his team that despite the bad blood, they had to maintain their professionalism during critical moments of the game against the Steelers.

If an employee was to act like an idiot during an important meeting with a potential client that would lead to them gaining business for their company for the better, the CEO and executives would not only fire that employee, they would fire their boss as well.

The reason is because the employees are a reflection of their bosses.

If they act correctly for the better, then their bosses will look good in front of the CEO.

In this case, the lack of discipline by the Bengals defense made coach Lewis look bad in front a national audience.

And if coach Lewis is not fired because of the mediocrity and lack of discipline that the Bengals shown during his time as their coach, then the Bengals organization is sending a message that we accept mediocrity.