By Cheval John

Professional sports teams have used traditional advertising through television and radio in order to build a loyal fan base.

If you are an entrepreneur and are thinking of writing your first book, you should focus on having a loyal audience first.

Most publishers will not take you on as an newbie author if you don’t have that audience because they are in the business of making money.

And even if you are a self-published author, you must market in order to have a lot of book sales.

You might be thinking, “How do I build a loyal audience?”

One tactic that you can try is hosting a twitter chat.

When you host a twitter chat on a particular topic like public relations, you will be interacting with a lot of like-minded professionals who want to help each other to succeed.

Carrie Morgan built her audience through her #prprochat, got a publisher and launched her first book, “Above The Noise” which was endorsed by social media influencers like Gini Dietrich, Jay Baer and Ann Handley.

Ms. Morgan chatted with me on “What’s The Word?” about how she came up with the idea for her book and also why she went the entrepreneurial route.

Here is the interview below: