Melonie Dodaro, Founder of Top Dog Social Media
By Cheval John
Melonie Dodaro is the founder of Top Dog Social Media.
She is recognized as Canada’s leading expert on LinkedIn.
Melonie recently wrote the book LinkedIn Unlocked, which hit number one in seven countries around the world.
She has been featured on major media outlets including the Canadian Broadcasting Corporation (CBC), The New York Post, The Toronto Star, etc.
Her blog has been recognized as a Top Ten Blog by Social Media Examiner.
In today’s episode, you will hear:
-why Melonie chose LinkedIn
-why she decided to move to Europe
-how Facebook allowed her to reconnect with her father
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Melonie’s Website: www.topdogsocialmedia.com
Twitter: @MelonieDodaro
Quotes from the episode will be available later
Meghan Monaghan, Founder of Smart Bird Social
By Cheval John
Today’s episode of What’s The Word? features Meghan Monaghan, founder of Smart Bird Social.
Meghan spent about two decades in corporate america as a marketing professional before launching the company about two years ago.
In this episode, you will hear:
-what inspired her to start her own company
-the importance of live streaming
-how twitter chats made an impact for her business
-a bit of a throwback to the “thriller dance”
Snippet on Vallano Media TV
https://www.youtube.com/edit?o=U&video_id=UD_DKRX0oe4
Full episode on BlogTalkRadio
Website: www.smartbirdsocial.net
Twitter: @meghanmonaghan1
Quotes from this show will be available later
Dr. Ai Zhang: Digitial Learning Consultant
By Cheval John
Dr. Ai Zhang returns to What’s The Word? to share about her popular facebook live show, “Classroom Without Walls.”
She started as a professor of public relations at Stockton University almost ten years ago.
During that time, she had an epiphany that changed the direction of how she taught social media for public relations students.
While she was grading one of her students’ paper, she noticed they never heard of pinterest and twitter chats.
In that moment of shock, she shifted her mentality and dive right into twitter chats and it changed the way how she taught social media to her public relations students.
At the same time, her Twitter account grew exponentially.
Dr. Zhang moved to South Korea last year and started her blog on Medium.
A month later, she began “Classroom Without Walls” where she interviews education professionals and social media professionals.
The show has been watched from around the world on a weekly basis.
In this episode, you will hear:
-why producing content consistently is important
-how major media companies are starting their own live streaming network
-why the declaration of facebook zero is just an over-reaction
-Dr. Zhang’s perspective of watching the Winter Olympics in South Korea via their media organization
Snippet on Vallano Media TV
Full episode on BlogTalkRadio:
Website: www.aiaddysonzhang.com
Facebook: Ai Addyson-Zhang Digital Learning Consultant
Twitter: @AiAddysonZhang
Quotes from Dr. Zhang will be available soon
Beth Frates, M.D., Founder of Wellness Synergy
By Cheval John
March 7th 2018
Today’s episode of What’s The Word? features Beth Frates, M.D., co-author and founder of The Wellness Synergy.
The Wellness Synergy provides people the tools and skills needed to optimize their health and wellness.
Dr. Frates decided to enter the medical field after a health scare with her father when she was eighteen years old.
In that time, she earned a degree in both biology and psychology from Harvard University and earned her medical degree from Stanford University.
Dr. Frates co-authored the book “Life After Stroke: The Guide to Recovering Your Health and Preventing Another Stroke” published by John Hopkins University Press.
In this episode, you will hear:
-the transition to founding the Wellness Synergy Center
-why moving around can help your brain
-how social media helped Dr. Frates to stand out in her profession
Snippet on Vallano Media TV
Full show on BlogTalkRadio
The episode was recorded on Facebook Live via Blue Jeans Network
Dr. Frates’ Website: www.wellness-synergy.com
Twitter: @BethFrates
You can also subscribe to the show on Apple Podcast, Stitcher and Google Play Music.
Quotes from Dr. Beth Frates On:
WORK-LIFE BALANCE
There’s pressure to perform and produce.
I think it was very heavy in the 80s where my dad was living in New York City and running his own company.
I believe there’s similar pressures but I do think it’s a little better.
People talk more about family, work-life balance than they did when my dad was experiencing his health setbacks.
So I think we have made some strides.
I think especially entrepreneurs and those who are responsible for the profits of the company still feels stress about the employees and making sure they can provide a good life for the employees and for the clients or customers or whatever their business is.
I think there’s still a lot of stress.
The idea though is if you don’t take care of ourselves, if we don’t have proper nutrition, exercise, sleep, then we won’t be at our best and we won’t perform at our best.
So the tide is changing slightly in we’re understanding you cannot pour from an empty cup.
If we want to do our best job at work, we really better take care of ourselves so that we are our best for everyone else instead of I’m not important, I just have to get the work done, get the work done, get the next client.
We need to realize we can do that better if we have the energy, if we have a clear mind, if we have a sense of purpose, if we feel good about social connections, if we feel good about our relationships with those around us and with those at work, we’ll be more productive and be able to really give our best authentic selves to those around us.
EXERCISING FOR THE BRAIN
Most who people think about exercise think about the heart which is right.
Exercise is really good for our heart and our cardiovascular system.
We can reduce blood pressure.
We can reduce cholesterol.
We can do a lot of good by exercising and we can even increase insulin sensitivity.
What we don’t tend to think about is what exercise does to the brain.
A lot of physicians don’t tend to know this.
We know know that after exercising, you get an increase in brain-derived neurotrophic factor (BDNF) which is also called “miracle grow” for the brain.
It helps neurons to make new connections and it also increases neurogenesis.
All very good.
Research shows that if you look at MRI’s, you can look at the hippocampus, a specific part of the brain that is intricately involved in consolidating memories.
So if you want to keep your memory for a long period of time, exercise should be on you list.
One-half of people who are 85 or older have memory problems.
So if you want to be in the half that does not have memory problems, I recommend exercising.
How much do we need, that’s the question.
There’s a lot of research still going on around that.
But, the recommendation is to accumulate 150 minutes of moderate intense physical activity in the week which is like a half hour, five days a week.
If you want to exercise more on the weekends, you could be doing half hour, both days on the weekends or you could be doing an hour both days on the weekend depending on your schedule.
You get all the benefits that exercise can give to all your organs including your brain.
The ten minutes come from the United States Health and Human Services Department which holds all the data something like 8,000 studies that were done on exercising.
They found that if you exercise ten minutes, yes, just ten minutes every day for a total of 70 minutes, your chances of getting sick or dying goes down dramatically.
If you are not exercising three days a week for 30 minutes for three months, you are considered at a sedentary level, which means sitting down.
If you are considered sedentary, you have an increased risk of a heart attack and a stroke.
SOCIAL MEDIA
I did not want to get involved with social media.
I did for a very long time use LinkedIn because that’s very professional.
You set up your account and you connect with people.
It seemed as if I didn’t have to have interaction.
You would connect or not connect and that would be it.
I wasn’t very involved with messaging or posting or anything.
So that worked for me really well.
Our department of physical medical rehabilitation at Harvard University which is based at Spaulding Rehab Hospital has a lot of great research and a great program.
In April of last year, the department said, “We’re all doing great things, but nobody knows what we are doing. We have to get up with the times. Yes, we’re physicians, but we need to promote our programs in order for them to survive and thrive.”
So they encouraged us to get on Twitter and post.
I have a colleague, Dr. Julie Silver, who basically set me up and taught me about Twitter.
I’ll never forget I did not know how to tweet.
I did not know how to retweet.
I did not understand if someone put an @bethfrates that meant they wanted you to retweet.
There’s a whole world of twitter that I did not know.
As I was figuring out twitter, I found it to be remarkably fun.
It was enjoyable.
It was not drudgery because I like learning about other people.
I like learning what other people are doing.
It’s fascinating.
It’s great to see what other people are doing and posting.
I am involved with many different physician groups and I’m also involved with other patient groups.
I feel like I’ve gotten a lot out of Twitter.
In fact, I have actually made friends from twitter that I would have never have met.
Some are not even in this country (United States).
Certainly not in my state or in my department.
I gained friends and some colleagues I might be presenting with.
I have gotten opportunities like this and other podcasts to do because of twitter.
I’m finishing a book proposal hopefully this year and I have been told that you need to have a following of some kind.
They have asked me, “How many people follow you on twitter?”
It helps if you have some followers because then the publicist thinks, “Okay, she could potentially sell this book. There are people who are listening to her.”
So that might help me.
Are Entrepreneurs Really “Unemployed”
By Cheval John
I saw a commercial during the Super Bowl on how a loan company simplifies the process of getting a loan for a home.
The comedian played the person who simplifies the complicated questions in relation to the company.
Video courtesy of Quicken Loans
What got my attention during the commercial was when a lady asked about a dating account when she saw entrepreneur and the comedian said, “unemployed.”
The truth: entrepreneurs create work for themselves.
Everyday, they have to go and find customers or clients in order for the business to thrive.
For example, a public relations agency has to look for clients and make a proposal in order to convince the person or organization on why they are the right fit.
The unemployed is searching for work with an organization hoping to land the job of their dreams so they can be have a salary to provide for themselves and their families.
They will attend networking events, volunteer for non-profits,participate in twitter chats or even do a live stream show to build long lasting relationships.
Sometimes the entrepreneur who does not have consistent cash flow will have to find part work in order to keep their business alive.
That does not mean they have given up on their business.
It only means they are reducing the stress of running a business.
Barbara Corcoran mentioned in a episode of Shark Tank she had to take a part time job in order to meet payroll for her employees in the early stages of her former company, The Corcoran Group.
If you are fortunate to pick up a second job while you are running your business, you are in luck.
You can build relationships with customers at your second job because that is what they pay you to do.
The thing is you should know how to use your time wisely and also use your common sense because you do not want to create a conflict of interest.
You should also have a positive attitude and see your second job as a venture fund because the company is “funding your business indirectly through a paycheck.”
Meaning you spend the money wisely and save up for expenses or courses which can allow you to learn a new skills that can benefit your business.
Instead of complaining about how much money you are making or why you are not where you are in your business, just be grateful.
You will end up learning valuable lessons.
I will share from my personal experience.
I had worked in a small coffee chain for about two years mostly in downtown houston.
The environment was not great for growth.
Though I could have brought value to them with social media in addition to the regular work duties, they did not give me the opportunity to run their accounts.
They did not allow me the flexibility to run my business whenever I was off because most of the time, they would try and call me in to work and expect me to drop everything for them.
Despite those challenges, I managed to learn everything I can from the business and also build quality relationships with the customers because most of them worked in corporate america in the downtown area.
When I left the coffee chain, I still see half of them whenever I am in downtown and they would ask how I am doing.
I thought I would not be an employee again because I like the freedom of running my business.
The problem was I was not making money consistently.
So when I the owner of a lodging company offered me work, I knew it was the right fit because it would give me the opportunity to learn more about the travel industry since I decided to pivot my business towards this sector.
I was a bit hesitant to take the work because I knew I would have to cancel some shows I had set up weeks prior for my podcast.
After talking to a few colleagues, I decided to become an employee again and work at the lodging company.
Since this business sector is new to me, I had to train on the basics of working in the lodging company.
I can say I had completed one month of working at the lodging company.
Though I am working every day in the night shift, I am very fortunate because I am learning from the owners on how to run a business the right way.
I am also learning more about the tiny details of how a business works including being a great sales person, how to be a supervisor to a degree and how to get back to saving money from the paycheck I earned.
Working at the lodging company allows me to be super focus on managing my time wisely so I can keep the business going.
If you think you are going backwards because you decide to get a second job while you are building your business, you need to get rid of that thinking.
Just because the super successful entrepreneurs says, “you are not an entrepreneur if you work part time,” does not mean they are 100% right.
Everyone have their own journey to success and these same entrepreneurs will not pay your expenses when you are fighting to build a good business.
So do what you need to do to keep your business afloat and treat your internal and external customers right.
You will learn valuable skills which will allow you to turn your business into a cash flow machine.
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