Top Seven Live Streaming Stars To Follow In 2019
By Cheval John
Though were almost finished with the month of February, this article will present the live streaming stars to follow this year.
I would have normally post this before the new year begin, but I had an unexpected hiatus due to working full time again.
I also wanted to focus on getting back to exercising again because I know that being fit and healthy will allow me to be very successful in business.
In 2018, we saw a lot of changes in algorithms on different social media platforms.’
The biggest “uproar” was the new algorithm change with the so-called Facebook Zero, where they boost post from personal accounts to family and friends and trimmed the viewership of posts from business pages.
Another shift was a major mainstream company, Disney launching their live streaming service called ESPN+ in April of 2018 which stream live sporting events from mid-major universities, the National Hockey League (NHL) and more.
This list will be a bit different because it will include organizations who have adopted to live streaming.
And it will not be in any particular order.
Hear are the top seven live streaming stars to pay attention to:
1. Jenn Herman
Jenn is an instagram expert who have written or co-written three books on instagram.
Dr. Zhang is the host of the very popular facebook live show, “Classroom Without Walls,” where she interviews social media professionals and educators about topics related to social media and education
Jessika is the founder of Now Marketing Group and is the co-host of Magnet Marketers Live Show
4. Mike Gingerich
Mike is the president of Digital Hill Multimedia and the co-host of Magnet Marketers Live Show
Madalyn is a twitter expert and host two twitter chats, #TwitterSmarter and #SocialROI. She host the live streaming after show for both chats on Facebook Live.
6. Winnie Sun
Winnie is the host of a popular twitter chat called #winniesun and shares financial tips on facebook live.
7. Kami Huyse
Kami is the founder of Zoetica Media and hosts Social Media Breakfast Houston #smbhou on the second Friday of every month which is also streamed live on Facebook and Twitter.
Honorable Mention:
Houston Baptist University (HBU)
HBU, a member of the Southland Conference, live stream the majority of their collegiate sporting events on their YouTube page.
It’s All Right To Be Selfish
By Cheval John
I had expected to go to another level this year because of the wins I accomplished the previous year:
Speaking at two social media conferences (social media day lima in ohio and social media day houston)
Working as a volunteer at the social media command center during super bowl 51
Getting interviewed on some live streaming shows.
I was hoping the business was going to take off because of these wins.
That was not the case.
It seemed like I was going backwards.
I ended up working full time again as an employee at a lodging company because it was the right thing to do and my business depended on it.
From that, I realized that I was not getting any younger and I needed to watch out more for myself.
So I started exercising again since in more than a decade and hired an online personal trainer by the name of Monique Kabel to get me on the right track.
The interesting part is Ms. Kabel is based in Canada.
I found out about Ms. Kabel through Instagram because she was posting uplifting messages on her account.
She competed in the World Beauty Fitness and Fashion (WBFF) Competitions and knew a lot about getting ready to compete against others in the fitness industry.
She was not like half of those who would post their photos with a link to a product or service most of the time because of their influence.
Or try to sell to people when they connect with them.
She basically shared inspiration to those who needed it and also show a lot of her workout routines on instagram stories.
So I decided she was the one to be my personal trainer and it was the best decision.
She uses the Trainerize app to put together personalized workout routines that fit me.
This was the best alternative to going to the gym because of my work schedule.
At the same time, I learned a lot from my employers because they started from the ground up in the hotel industry.
Their example of how to be fiscally responsible to the point that I have become more disciplined in how to spend money.
This also helped me to keep Ms. Kabel as my personal trainer too.
It seemed like I have neglected my business (producing content here via blog post and podcast) due to this transition back to full time employment.
I realized that I needed to be selfish and take care of me first in order to be more creative and take care of the business.
Looking back on it, this year was not a setback at all because of the valuable lessons I learned from this experience which I will share with you now:
You Must Take Care Of Your Health
I can’t emphasize this enough.
Do not fall for the so-called hustle culture of working non-stop until you get results.
Being smart with how much food you consume and the amount of time you exercise can play a part in whether your business will succeed or not.
Also, get enough sleep because you can’t be creative if you are tired all the time.
Surround Yourself With Like-Minded People
They will always lift you up when you least expect and will never bring you down just to feel good about themselves.
Focus On The Process
When you aim for the results, you lose track on enjoying the journey and end up producing crappy content.
The true social media influencers (fitness included) focused on providing value to their audience and appreciated the journey to that success.
They were the ones that helped me to make it through this transitional year which will launch me to the next level in my life in 2019.
To conclude, here are some of the people you should follow on instagram if you want to start the new year right
Melonie Dodaro, Founder of Top Dog Social Media
By Cheval John
Melonie Dodaro is the founder of Top Dog Social Media.
She is recognized as Canada’s leading expert on LinkedIn.
Melonie recently wrote the book LinkedIn Unlocked, which hit number one in seven countries around the world.
She has been featured on major media outlets including the Canadian Broadcasting Corporation (CBC), The New York Post, The Toronto Star, etc.
Her blog has been recognized as a Top Ten Blog by Social Media Examiner.
In today’s episode, you will hear:
-why Melonie chose LinkedIn
-why she decided to move to Europe
-how Facebook allowed her to reconnect with her father
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Melonie’s Website: www.topdogsocialmedia.com
Twitter: @MelonieDodaro
Quotes from the episode will be available later
Meghan Monaghan, Founder of Smart Bird Social
By Cheval John
Today’s episode of What’s The Word? features Meghan Monaghan, founder of Smart Bird Social.
Meghan spent about two decades in corporate america as a marketing professional before launching the company about two years ago.
In this episode, you will hear:
-what inspired her to start her own company
-the importance of live streaming
-how twitter chats made an impact for her business
-a bit of a throwback to the “thriller dance”
Snippet on Vallano Media TV
https://www.youtube.com/edit?o=U&video_id=UD_DKRX0oe4
Full episode on BlogTalkRadio
Website: www.smartbirdsocial.net
Twitter: @meghanmonaghan1
Quotes from this show will be available later
Niche Media or Mass Media
By Cheval John
A person has just started a new business and they are looking to attract new customers.
They understand they do not have the funding to place an ad in newpapers or buy a spot on the billboards.
They figured out one of the ways to market their business is by being featured in the media.
The first thing they might do is hire a public relations firm to pitch their business to shows on major media outlets.
It might seem like a good idea because major media outlets like CBS, ABC and NBC has a nationwide reach.
The first problem: it cost an average $10,000 to hire a great public relations firm to pitch your story to major media.
The second problem: the shows from major media will not be interested in you because you are just starting out and you are not big enough for them.
The better solution would be to focus on getting your story featured in niche media.
The reasons are:
1. THEY HAVE A TARGETED AUDIENCE.
When your story gets featured on a new media outlets like blogs or podcasts, you have a much better chance at accomplishing your goals.
Their audience are very interested in what you have to say.
If they are interested, there is a good chance you can win over some customers.
Dr. Ai Addyson-Zhang‘s live streaming show, Classroom Without Walls, has an average audience of 100 views from around the world.
That might look to you like peanuts.
However, every times a guest appears on her show,they ended up gaining new clients.
2. THERE ARE TASTE TESTERS
The people who run blogs,podcasts or live stream shows are taste testers because they are the ones who are ahead of the curve.
They are willing to see what your business is and are willing to put themselves on the line for you.
3. THEY ARE MORE TRUSTED
Their audience trust them because they have built a solid reputation over the years.
When they recommend something that is valuable to them, they is a great chance their audience will respond.
4. THEIR CONTENT CAN BE RE-PURPOSED ON MAJOR MEDIA
Morning television shows on major media are searching for content everyday because they have to fill their time slot.
If your story gets discovered on a blog by a major media, they will feature it as one of their segments on their shows.
Abbie Unger runs a facebook group teaching people how to land work as a flight attendant.
Her story was featured on podcasts before being picked up by the Huffington Post.
A couple of months later, a major television show featured her story in their segment.
Now that you have seen the reasons for choosing niche media, the question is how to reach out to them.
Here are some suggestions to this question
1. BE ACTIVE ON SOCIAL MEDIA
Interact with your audience on a daily basis because they will appreciate you more.
This might even catch the eye of reporters because they are now on social media because they know that breaking news can happen there
2. KNOW YOUR AUDIENCE
If you know what your target audience is about, it can give you an idea of how to sell your story to a journalist.
You can’t just send a blanket press release to every journalist out there hoping for one to bite.
That will make you look bad in the long run.
3. SHARE THE REPORTER’S CONTENT
If an article by a reporter resonates, you can share it on your social media accounts.
If you do this consistently, they will take notice and there is a good chance they will respond to your pitch.
Also, interact with them on social media.
There is a good chance you all might have a lot in common.
4. MAKE YOUR WEBSITE A CONTENT HUB
Thanks to technology, journalists are short handed.
They to do everything from writing their story to editing their package before deadline to air on the news.
If your pitch does not get their attention, they will simply delete it and move on.
One of the best things you can do is create the story yourself.
You can put blog posts on your website with some clips from your event.
If you done the first three steps above, you can then send your pitch with the blog post attached to it.
There is a great chance the journalist will select it because they saw you took the time to put the story together yourself.
What are your thoughts on this?
Please leave your comment below.
Share this: