Building A Legacy Through Consistency
By Cheval John
There were times when I wanted to quit my show, What’s The Word because I was not seeing the downloads compared to others who were killing it with their podcast.
There were so many cancellations at the last minute that I was wondering if hosting a podcast was worth it for the better.
I will admit that I have to fight those inner struggles of quitting my podcast even now because most still don’t understand why I host a podcast even though I am not seeing “immediate success for the better.”
I know that I must not quit my show because I love putting out great content that will benefit my listeners.
I am more focused on the long game with my show because I rather have a long track record of quality interviews than look for the “overnight success” of a show.
The rewards for the better is much more satisfying when you grow your podcast slowly due to hard work.
This constant reminder above is the true reason why I will continue to host my show on the platform, blogtalkradio even if I don’t see the large downloads of my show.
Also, to celebrate milestones like the 250th episode of the show with the guest of honor, Kerry O’Shea Gorgone.
Mrs. Gorgone truly brought value to my audience with her knowledge of privacy law and how to avoid copyright infringement with your live streaming shows which includes sporting events.
I allowed her to ask me a question on the show because she hosts a podcast as well called, Marketing Smarts.
So if you feel like quitting your podcast or business because you are not seeing immediate results for the better, I advise you to keep pressing on.
Because you will never know who you are impacting with your podcast.
Laser-Type Focus To Help People
By Cheval John
Most people see how a lot of celebrities are living the dream of being in the spotlight.
They see how major media outlets are covering their actions on a daily basis.
For those who are in the spotlight, they can drive business for themselves and their companies respectively.
Examples would be sports professionals who are being covered for their sporting achievements.
Big names like U.S. Women National Soccer Team member Carli Lloyd, who plays for the Houston Dash in the National Women’s Soccer League.
Ms. Lloyd’s presence draws fans to their matchups every time they play.
And like the late Muhammad Ali, who inspired millions of people around the world with his convictions and beliefs that he was the best boxer in the world.
Now social media platforms like YouTube has allowed anyone to build a fan base without going through the gatekeepers.
We see many up-and-coming musicians play cover songs of popular bands to show that they have talent.
We also see many entrepreneurs and/or marketers aiming to build their credibility and be a thought leader.
Like Bobbi Pack, who is providing awesome value on Snapchat just by showcasing her personality and making people laugh.
And she is building trust that is leading a lot of people overtime to visit her employer’s website, My Military Savings.
The advice that is out there is to choose your niche that will allow you to stand out from the competition.
The truth of the matter is that if you want to build a loyal audience, you must help them to succeed for the better.
What I mean is that your business, products or service should solve a specific problem.
When you provide uplifting value to your audience, you will eventually build a loyal tribe and gain quality followers.
And you can continue to do quality work that will leave a lasting legacy for the better.
https://www.instagram.com/p/BGOOnkUKRMb/?taken-by=chevaljohn
Everyone Are Influencers
By Cheval John
One of the first advice many will hear if they are starting out their podcast would be to get a major influencer on the show.
Like this article, “How To Get Successful People To Answer Your E-mails” featured in Brazen Life and syndicated by Aol.com, showcases the step-by-step advice on how the author got a major New York Times best-selling author to answer his e-mail.
The above advice would apply to ambitious entrepreneurs who are starting out their business for the first time.
Another part of the advice is that they would have the opportunity to showcase their expertise to your audience.
The advice of reaching out to influencers would be good if you were the only one trying to get their attention.
The problem is that many newbie entrepreneurs and/or podcasters are doing the exact same thing in trying to get the attention of major influencers.
In the same way of how half of professional athletes are using steroids to be successful in their respective sports, the ones who are taking the above advice are looking for shortcuts to achieve success in their business.
In the case of podcasters, you will not achieve immediate success if you have major influencers in the initial stages of your show unless you are the first to host a seven day a week show like John Lee Dumas in your specific podcast niche.
Instead of going after the major influencers in your specific industries, do this one thing instead:
BE A GIVER
Find a way to help someone else succeed in their business if you want to succeed in life.
The person who is just starting out in their business in the same manner as you, are looking for strategies to grow their business.
If you have a podcast and are on the same level as that person who has a business, you can give the much needed boost for them to take their business to the next level and in the process build a strong and lasting friendship.
Kami Huyse of Zoetica Media, told me a story of how a late Houston area business person and community leader would ask everyone he got in contact with this question, “How Can I Help You?”
His giver’s mentality made the area a thriving community and probably led to the Southland Conference Basketball Tournament being held at the Merrell Center indirectly.
And I can say that Mrs. Huyse is a giver too because she built one of the most popular networking events with the Social Media Breakfast Houston that meets once a month and brings some of the most popular social media influencers in the city of Houston.
Now you can ignore the advice and continue to go about chasing the major influencers.
If you do keep on chasing the “major influencers”, you will come across as a person who is looking to only use them to build your business.
I can guarantee that the “major influencers” will know if you are one of the energy vampires that are taking from them because they can sense a fake from a thousand miles.
You must understand that these “major influencers” were once in your shoes and they had to work extremely hard for years in order to be successful in their business and build a strong and loyal following.
If they can build a successful business and a loyal audience, so can you because at the end of the day, everyone are influencers.
Leicester City Proved Their Doubters Wrong
By Cheval John
Nobody believed that Leicester City was going to win the English Premier League (EPL) title when the season began.
They had every reason to believe it because the club, who are nicknamed “the foxes” barely survived regulation by finishing 14th in the EPL.
Leceister City had a 5,000 to 1 chance to win the championship and those who made a wager on the team were probably believed to be foolish.
The clubs who normally win the EPL are the top teams who have the budget to sign the elite players to help them achieve the championship.
Leicester City achieved the impossible and won the EPL title after Tottenham finished their matchup in a 2-2 draw against Chelsea F.C.
This historic win has garnered international media and social media attention.
Leicester City is just the second outsider to win the Premier League https://t.co/vTPpLGVpwz pic.twitter.com/sf7cQmmiSg
— Business Insider (@businessinsider) May 3, 2016
Leicester fans bring city centre to a standstill as football stars pop out for pizza https://t.co/3L3HJTTcMC pic.twitter.com/DLBSbz7OIG
— Daily Mail U.K. (@DailyMailUK) May 3, 2016
Tonight @Channel4News will be leading on Leicester City and this is why… https://t.co/ZquGjyLLzd
— Hayley Barlow (@Hayley_Barlow) May 3, 2016
Even if you are not a soccer fan, you have to appreciate the magnitude of this historic title run by Leicester City.
The club was founded in 1884 and have once finished second during the 1928-29 season in the English top division of football (EPL was formed in 1992).
This historic championship run also proved to be a statement for their head coach Claudio Ranieri.
Twelve years ago, Ranieri was told by the Chelsea F.C. ownership during his firing that he would never win a EPL title.
And the fact that he led Leicester City to a championship is poetic justice.
They did not complain about the “lack of resources” or the “lack of talent” that they had compared to the teams like Manchester United and Chelsea F.C.
Leicester City had the mindset to believe that they could compete in the EPL.
They were to a large degree the ultimate underdog in the EPL.
This story of Leicester City applies to us who are in business for ourselves.
We might believe that we can’t compete with the large businesses because it seems like they have all the resources to market their products or services.
Not only can we compete against the large businesses with the lack of resources, we can win too because we are creative and we understand how to build a loyal customer base through social media.
If we can share valuable content and be human in our story telling, we can win over customers and succeed for the better.
Just like Art Jones, Jed Record and Kristy Gillentine who shared with my audience on What’s The Word? about how they use snapchat to tell their stories of running their businesses.
So you don’t need money or the resources to succeed in your business or win a championship if you are a sports team.
All you need is the growth mindset to believe that you can succeed in your business and life.
When you have the unlimited belief that you can succeed in your business, you will achieve unlimited success and bring inspiration to a lot of people like Leicester City did to their fans.
Nothing In Life Is Free
By Cheval John
Lets say you send an top-leading expert in the business industry about the possibility of buying them coffee in order to learn how they overcame challenges to be successful in their business.
People like Mike Michalowicz, Author and Speaker
Or Felena Hanson, author of the new book, “The Flight Club and Owner of the Hera Hub.
Two likely scenarios will happen.
They will respectfully decline your offer to buy them coffee.
Or they will charge you a fee for about 30 minutes to an hour to learn about how they overcame the odds to become successful with their business for the better.
You might believe that the above is mean because you figure that they are nice people.
True, they are nice people.
But, you must understand that if they spend about 30 minutes to an hour of their time chatting with you about their business, they will be losing money in the process.
Because that same time they spent with you could have went into creating another business idea that would allow them to make money.
That is why the small percentage of the world are truly successful because they see their time as valuable.
They use their time wisely in order to keep themselves motivated to be successful in their business and aim to make the world a better place.
Now if you send these same entrepreneurs an e-mail invitation to spend 30 minutes to an hour as a guest on your podcast or “television” show, nine times out of ten, they will say yes.
The reason is because they will have an opportunity to share their story of how they achieved business success as a guest on your show.
They also know that they will not be losing money because they will attract a new (your) audience to their business.
That is why you see a lot of movie stars appearing on national television shows when they are promoting a new movie.
Or even music artists appearing on ESPN shows like “First Take” and “His and Hers” during the Super Bowl festivities when they are promoting a new album.
That in itself is why an entrepreneur or even a college student should host a podcast or a “television show.”
If you are just starting out, don’t send the invitation to a big name celebrity or rock star in the social media industry because you don’t have an audience yet.
Instead, start with the people you in your network who knows you and trust you because overtime, your podcast or television show will have a dedicated audience.
And a bonus that seems contradictory to the above advice, don’t waste your time chasing influencers because they are busy people and are receiving the same e-mail invitation from your fellow podcasters to be a guest on their show.
When you spend your time wisely and build your podcast/television show slowly, you will eventually gain respect from your audience that will eventually allow your business to be profitable for the better.
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