Cendrine Marrouat: Author and Photographer
By Cheval John
Cendrine Marrouat made an appearance on What’s The Word? to chat about her career as a photographer and social media consultant.
Cendrine moved to Canada from her native France years ago and have built her business.
She has written ten books including two on social media.
One of those books, “The Little Big eBook on Social Media Audiences” earned Cendrine an award for the 2015 Small Business Awards in the community voice vote in social media.
In this episode, you will hear:
What led Cendrine to move to Canada
Why she does not focus too much on the number of followers she earned on social media
Why she decided to become an author
Snippet of the interview on Vallano Media TV
Entire episode on BlogTalkRadio
The show was recorded on Facebook Live via Blue Jeans Network
Website for Cendrine Marrouat: http://cendrinemarrouat.com/
Twitter: @cendrinemedia
Janette Speyer Makes Guest Appearance on International Podcast Day
By Cheval John
This blog post is out spontaneously because today is International Podcast Day.
I actually forgot about this celebration and did not plan out accordingly.
In this article, you will hear the episode featuring Janette Speyer.
Janette made her second appearance on the show to chat about her recently launched Twitter Chat called #FlipBizChat.
She is an avid fan of FlipBoard which is a curating platform which puts together content like a magazine.
The first time Janette appeared on the show, she shared about co-founding Web Success Team and Hot Ice Media.
In this episode, you will hear:
What led Janette to co-found #FlipBizChat
What is internal learning
The process of starting a twitter chat
The episode was recorded on Facebook Live via Blue Jeans Network
Snippet on Vallano Media TV
Entire episode on BlogTalkRadio
What are your favorite podcasts to listen to? You can leave your comment below
Emily Hayes, College Graduate from The University of Louisville
By Cheval John
Emily Hayes stopped by What’s The Word? to share about how she earned her internship after graduating from the University of Louisville.
She was part of the upper level college class which had a practicum based application taught by Dr. Karen Freberg.
Emily and her fellow practicum classmates had to not only create a social media marketing plan, they also had to implement it for the Louisville Bats, a Minor League Baseball Team.
The results of the implementation did wonders for the Louisville Bats.
Here are a few of the stats:
Instagram impressions increased by 202%
Twitter interaction increased by 353%
In this episode, you will hear:
-What led Emily to transfer from Xavier University to the University of Louisville
-Why millennials need to be more social media savvy even though they grew up with the digital age
-Lessons learned from doing the practicum project for the Louisville Bats
-The one person she would spent one day with past or present to learn from
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Website: https://eannehayes.wixsite.com/emercis
Twitter: @emercis
If you enjoyed this episode or have a suggestion of who you want to appear on the show, leave a comment below
Elena Rahrig: Author of Eleven Books and Entrepreneur
By Cheval John
Elena Rahrig stopped by What’s The Word? to share about how she became an author of eleven books.
She is an international speaker and also founded Otto Publishing New York, a company which publishes books and work books nationwide.
In this episode, you will hear:
What led her to write eleven books
Why potential authors should aim to write a full length book
How social media helped her to be very successful in her business
The importance of live streaming
This episode was recorded on Facebook Live via Blue Jeans Network
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Website: http://www.elenaspeaks.com/
Facebook: https://www.facebook.com/ERTransform/
Upcoming Podcast Recording on Facebook Live:
Julia McCoy, Founder of Express Writers– October 3rd at 3 p.m. eastern, 2 p.m. central
Go Where The Customers Are Located
By Cheval John
The companies or organizations who are more successful have this one thing in common.
They always innovate.
They look at ways to make the customer experience more rewarding.
We see that with small businesses because they do not have the resources like the larger companies to advertise their products or services.
The larger companies will buy space at major events like the super bowl and this year’s major league baseball playoffs to advertise to a large audience.
The small businesses will be more creative with content marketing because of a much smaller marketing budget.
They also know that if you can build an audience slowly through content marketing strategies (blogs, podcasts, live streaming, etc.), they will win all the time because they have earned their trust.
An example of innovation comes from mid-sized college sports conferences like the Southland Conference (SLC).
They basically formed their own television network, the Southland Conference Television Network, in 2008 and have brought many sporting matchups to their member colleges fan base.
Two of the fan bases within the SLC are Stephen F. Austin State University (SFA) and Sam Houston State University (SHSU).
Their annual rivalry, “The Battle of The Piney Woods” moved to NRG Stadium in 2010 and has become a fixture in the Houston sports scene.
This year’s event drew an attendance of 26,792, who saw SHSU defeated SFA 27-16 for their seventh consecutive win against their rivals.
The rivalry has continued to draw crowds since they moved to NRG Stadium in 2010 with no signs of slowing down.
And the SLC dissolved their network in 2015 due to television deals with ESPN3 and other regional networks while at the same time focus their resources on their digital network.
Another example of innovation comes from the company, Paper.Li.
Under then community manager of Kelly Hungerford, who is now the owner of Community Works, Paper.Li built their company through their twitter chat #bizheroes and have increased their customer base.
The lessons here are as follows:
1. You must create your own media company.
Brands can’t rely on press releases anymore because they are considered spam.
They also can not depend on ads because people do not want to be interrupted with commercials that will take them out of rhythm in consuming content.
The brands must have a place where they can put out quality content that will help the consumer make smart decisions which can make their lives better.
And when the consumers believe they are being helped by the brand through their content, they will tell their friends about the brand.
Soon enough, the press will find out about them.
Look at examples from organizations and sports teams like the Houston Texans who created their own networks to provide content to media outlets.
2. You have to go where the audience are at.
If your ideal customers are located on a particular social platform, you have to be there as well.
When you meet them where they are at, you show them you care.
In the same way, both SFA and SHSU decided to move their rivalry to NRG Stadium after being approached by Lone Star Sports and Entertainment because the majority of their fan base lives in the Houston area.
Plus, they get exposure from the 8th largest media market in the nation.
More press leads to more recruitment for future Bearkats and Lumberjacks.
In conclusion, you have to be where your audience are at and you have to create your very own opportunities because the right people will always notice.
Share this: