Rachel Moffett, Blogger at Define Your Hustle
By Cheval John
Rachel Moffett made an appearance on What’s The Word? to share about her journey to becoming a social media manager for Express Writers.
Her journey began when she started blogging in 2009.
Along the way, she founded her website, Define Your Hustle.
In this episode, you will hear:
How Express Writers’ twitter chat, #contentwritingchat, build a deeper community with their audience
Why blogging takes a lot of work
Why putting a year into blogging does not make you an overnight success
This episode was recorded on Facebook Live via Blue Jeans Network
Snippet on Vallano Media TV
Full Episode on BlogTalkRadio
Website: www.defineyourhustle.com
Twitter: @redheadrachel
Quotes from Rachel:
INFLUENCER MARKETING
I think a true influencer is really somebody who has trust with their audience.
I think there is a lot of misconceptions that just because you have a million followers on Instagram, you are an influencer.
It’s a lot more effective to have a smaller highly engaged audience than a huge audience that is not paying attention and is not listening to anything you have to say.
If they do not trust you, they are not really going to buy into what you are trying to sell or anything like that.
So I do think it really has to do with trust and building a relationship with your audience if you really want to be a true influencer on social media.
TWITTER CHATS
Twitter just makes it so much easier to have a conversation with people in real time.
You could certainly have conversations on Facebook or Instagram as well.
I do feel on Twitter, people are a lot more open to having a conversation and I think twitter chats kind of break the ice a little bit and makes it easier to reach out and start a conversation when somebody might be a little afraid to reach out to someone new.
LIVE STREAMING
The reality is it’s a really powerful way to connect with your audience.
Whether it is live video or if it is pre-recorded YouTube videos, your audience gets to see you and hear you.
It is like they are right there with you and interacting with you in a way.
On a blog, they are just reading written content.
While that is great and I love reading blog posts, I think there is something really special about that connection you have where you can have a real time conversation with somebody over a live broadcast.
If you enjoyed this episode, would you share it with your friends and colleagues.
Also, who would you like to hear from on this show?
Newsletter For November
By Cheval John
Can you believe we are almost done with 2017?
For some of you who lives here in Houston, you saw the Super Bowl and the World Series.
The rest of you became more prominent in the social media space.
To finish this year on a high note, here are some articles for this month’s newsletter from trusted sources
4 Ways Entrepreneurs Can Embrace the Next Phase of Digital Maturity, ‘Cognitive Transformation’-Jaimy Szymanski, guest writer at Entrepreneur.com
5 Things To Think About When Starting A Blog-Catriona Pollard of C.P. Communications
Elon Musk, Albert Einstein, and Richard Feynman Explain How to Learn Anything Faster-Jessica Stillman, Contributor at Inc Magazine
9 Be’s: Successful Blogger Secrets You Need to Know-Rebekah Radice of Rebekah Radice Media
How to Create and Analyze Instagram Stories for Business Accounts-Kristi Hines, Contributor to Social Media Examiner
How To Turn Views Into Leads On YouTube-Jessika Phillips of Now Marketing Group
Later today, you will see a blog post from the podcast episode featuring Rachel Moffett, Founder of Define Your Hustle as this newsletter falls on a Wednesday.
And keep on eye out for blog posts every Wednesday and Friday.
Also, there will be a podcast recording at approximately 4 p.m. eastern, 3 p.m. central on the business page of this company on Facebook Live with guest Laurie Ann Nilo, Social Media Manager of Simply Measured
Have a great day everyone.
Cynthia Bazin’s Transition To Founding “The Smart Chic”
By Cheval John
Live video has changed the way how we interact on social media.
Before, we would chat with many people via social media platforms like Facebook (Instagram), Twitter, LinkedIn, Snapchat, YouTube to keep up with what is happening in the world.
With Twitter, it made communication much easier in “real time” because of the instantaneous response.
When live streaming arrived in 2015, interaction on social media went to the next level with no signs of slowing down.
According to Cisco, 82% of all internet traffic will be drived by video by 2021.
Which means if you are not using video for your business, it will become much harder to reach your ideal audience in the future.
Another reason why you should be using live video is to meet people you would not have met before even with social.
I was very fortunate to have met Cynthia Bazin two years ago via live streaming.
She was among the early adopters of Periscope and also made some guest appearances on shows which was hosted on the now defuncted video platform called blab.
Cynthia have the drive of helping business owners to be laser focused and her company “The Smart Chic” is centered on her values.
I had the opportunity to interview Cynthia on this week’s episode of What’s The Word?
The show was recorded on Facebook Live via Blue Jeans Network
In this episode, you will hear:
How she transitioned from a private investigator to running her company
Why she did not dive immediately into entrepreneurship
How to run a business on the side while you working in a toxic company
How she overcame doubts to become successful with her company
How live streaming help take her business to the next level
The importance of having a mentor
Why video should be part of the business’ marketing strategy
Snippet of the interview on Vallano Media TV
Full episode on BlogTalkRadio
Cynthia Bazin’s Business Website: www.smartchic.me
Facebook: The Smart Chic
Twitter: @thesmartchic
Did you enjoy this post and who would you want to make a guest appearance on the show?
Maria Ross Shares About Building Momentum In Your Business
By Cheval John
A brand is about building it’s reputation.
This was the quote shared by Maria Ross, founder of Red Slice, when she made her seventh appearance on What’s The Word?
In this episode, you will hear:
-How To Streamline Your Marketing
-How To Align Your Target Audience With The Work You Are Good At
-Why Some Businesses Might Not Need To Be Active On Social Media
-Figuring Out Your Goals Before Starting On Any Social Media Platform
Snippet of The Interview on Vallano Media TV
Full Episode on BlogTalkRadio
Here is the backstory to why Maria has been on the show seven times.
I found out about Maria through Twitter three years ago when Amy Schmittauer Landino mentioned about being featured in her second edition of her book, Branding Basics For Small Business.
I knew she would be a great fit for the show.
So we scheduled the show to air live on BlogTalkRadio.
Maria shared value to my audience on how she founded her company and the health scare which led to her self-published memoir.
I did not know she would become one of the most valuable mentors indirectly.
I also would not have known she would be the only person to have made seven appearances on the show.
Maria is an example of how to grow a business the right way.
She understood the power of the press when starting out with her business.
Maria did not go after the big name media in the early stages of her company.
Instead, she went for the niche media for the first few years of her business before the mass media discovered her.
She has shown her humility and giving spirit which has allowed her to get clients regularly.
You can find out more about Mrs. Ross’ company and her social media accounts at
Website: www.red-slice.com
Facebook: Red Slice
Twitter: @RedSlice
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