Top Seven Live Streaming Stars To Follow In 2019
By Cheval John
Though were almost finished with the month of February, this article will present the live streaming stars to follow this year.
I would have normally post this before the new year begin, but I had an unexpected hiatus due to working full time again.
I also wanted to focus on getting back to exercising again because I know that being fit and healthy will allow me to be very successful in business.
In 2018, we saw a lot of changes in algorithms on different social media platforms.’
The biggest “uproar” was the new algorithm change with the so-called Facebook Zero, where they boost post from personal accounts to family and friends and trimmed the viewership of posts from business pages.
Another shift was a major mainstream company, Disney launching their live streaming service called ESPN+ in April of 2018 which stream live sporting events from mid-major universities, the National Hockey League (NHL) and more.
This list will be a bit different because it will include organizations who have adopted to live streaming.
And it will not be in any particular order.
Hear are the top seven live streaming stars to pay attention to:
1. Jenn Herman
Jenn is an instagram expert who have written or co-written three books on instagram.
Dr. Zhang is the host of the very popular facebook live show, “Classroom Without Walls,” where she interviews social media professionals and educators about topics related to social media and education
Jessika is the founder of Now Marketing Group and is the co-host of Magnet Marketers Live Show
4. Mike Gingerich
Mike is the president of Digital Hill Multimedia and the co-host of Magnet Marketers Live Show
Madalyn is a twitter expert and host two twitter chats, #TwitterSmarter and #SocialROI. She host the live streaming after show for both chats on Facebook Live.
6. Winnie Sun
Winnie is the host of a popular twitter chat called #winniesun and shares financial tips on facebook live.
7. Kami Huyse
Kami is the founder of Zoetica Media and hosts Social Media Breakfast Houston #smbhou on the second Friday of every month which is also streamed live on Facebook and Twitter.
Honorable Mention:
Houston Baptist University (HBU)
HBU, a member of the Southland Conference, live stream the majority of their collegiate sporting events on their YouTube page.
Embracing Growth
By Cheval John
This has been a year of transition.
I had no idea that I would be working at a lodging company and learning the travel industry from the ground up.
In that time frame, I realized I needed to get back to exercising because I wanted to be here for a very long time.
I had the opportunity to learn from the best of the best in the travel industry and also learn how to become a better manager of my finances.
I also did not expect to take a long hiatus from my business because I was adjusting to being an employee again.
I am very appreciative of the lessons learned from this work experience and also managing my time better.
At the time of this post, I am back in Huntsville, Texas just for a day to see the growth of Sam Houston State University and cover the Bearkat Volleyball team’s matchup tonight.
What is really impressive is half of their season’s matchup have been televised live nationally on ESPN+ this year.
So it is safe to say small to medium sized businesses and even the smaller sports organizations are on a level playing field with the larger corporations.
I am getting back to the flow of blogging again.
So please bare with me and thank you for everything.
Melonie Dodaro, Founder of Top Dog Social Media
By Cheval John
Melonie Dodaro is the founder of Top Dog Social Media.
She is recognized as Canada’s leading expert on LinkedIn.
Melonie recently wrote the book LinkedIn Unlocked, which hit number one in seven countries around the world.
She has been featured on major media outlets including the Canadian Broadcasting Corporation (CBC), The New York Post, The Toronto Star, etc.
Her blog has been recognized as a Top Ten Blog by Social Media Examiner.
In today’s episode, you will hear:
-why Melonie chose LinkedIn
-why she decided to move to Europe
-how Facebook allowed her to reconnect with her father
Snippet on Vallano Media TV
Full episode on BlogTalkRadio
Melonie’s Website: www.topdogsocialmedia.com
Twitter: @MelonieDodaro
Quotes from the episode will be available later
June Newsletter
By Cheval John
I am very sorry for being late in writing this newsletter.
I took an unexpected three weeks off from posting a blog.
I am now getting better in the trasition process of working at a second job during the night time while running my business.
What I have learned is that it is never easy to run a business while working full time.
However, it is worth it because I have the opportunity to learn more about the travel industry first hand by working in the hospitality business.
So my goal for this month is to be consistent in putting out weekly blog posts during this season of working as an employee in the hospitality business.
With that being said, I want to add that I had the opportunity to be interviewed by Dr. Ai Addyson Zhang on her facebook live show, “Classrooms Without Walls.”
Her show is well run and has viewers from around the world.
Another thing is the show is very niche and people who pass on the opportunity to be on Dr. Zhang’s show are missing out.
In addition to the show, here are articles for this month’s newsletter:
The Importance And Relevance Of Twitter In Today’s Digital Space-Dr. Ai Addyson Zhang Digital Learning Consultant
Tipping is a sensitive subject and almost everyone has a strong opinion-Diane Gottsman of The Protocol School of Texas
5 Focused Ways To Keep Your Goals in Front Of You-Cynthia Bazin of The Smart Chic
How to Take Your Job Anywhere in the World-Sarah Landrum, Contributor to Entrepreneur.com
Niche Media or Mass Media
By Cheval John
A person has just started a new business and they are looking to attract new customers.
They understand they do not have the funding to place an ad in newpapers or buy a spot on the billboards.
They figured out one of the ways to market their business is by being featured in the media.
The first thing they might do is hire a public relations firm to pitch their business to shows on major media outlets.
It might seem like a good idea because major media outlets like CBS, ABC and NBC has a nationwide reach.
The first problem: it cost an average $10,000 to hire a great public relations firm to pitch your story to major media.
The second problem: the shows from major media will not be interested in you because you are just starting out and you are not big enough for them.
The better solution would be to focus on getting your story featured in niche media.
The reasons are:
1. THEY HAVE A TARGETED AUDIENCE.
When your story gets featured on a new media outlets like blogs or podcasts, you have a much better chance at accomplishing your goals.
Their audience are very interested in what you have to say.
If they are interested, there is a good chance you can win over some customers.
Dr. Ai Addyson-Zhang‘s live streaming show, Classroom Without Walls, has an average audience of 100 views from around the world.
That might look to you like peanuts.
However, every times a guest appears on her show,they ended up gaining new clients.
2. THERE ARE TASTE TESTERS
The people who run blogs,podcasts or live stream shows are taste testers because they are the ones who are ahead of the curve.
They are willing to see what your business is and are willing to put themselves on the line for you.
3. THEY ARE MORE TRUSTED
Their audience trust them because they have built a solid reputation over the years.
When they recommend something that is valuable to them, they is a great chance their audience will respond.
4. THEIR CONTENT CAN BE RE-PURPOSED ON MAJOR MEDIA
Morning television shows on major media are searching for content everyday because they have to fill their time slot.
If your story gets discovered on a blog by a major media, they will feature it as one of their segments on their shows.
Abbie Unger runs a facebook group teaching people how to land work as a flight attendant.
Her story was featured on podcasts before being picked up by the Huffington Post.
A couple of months later, a major television show featured her story in their segment.
Now that you have seen the reasons for choosing niche media, the question is how to reach out to them.
Here are some suggestions to this question
1. BE ACTIVE ON SOCIAL MEDIA
Interact with your audience on a daily basis because they will appreciate you more.
This might even catch the eye of reporters because they are now on social media because they know that breaking news can happen there
2. KNOW YOUR AUDIENCE
If you know what your target audience is about, it can give you an idea of how to sell your story to a journalist.
You can’t just send a blanket press release to every journalist out there hoping for one to bite.
That will make you look bad in the long run.
3. SHARE THE REPORTER’S CONTENT
If an article by a reporter resonates, you can share it on your social media accounts.
If you do this consistently, they will take notice and there is a good chance they will respond to your pitch.
Also, interact with them on social media.
There is a good chance you all might have a lot in common.
4. MAKE YOUR WEBSITE A CONTENT HUB
Thanks to technology, journalists are short handed.
They to do everything from writing their story to editing their package before deadline to air on the news.
If your pitch does not get their attention, they will simply delete it and move on.
One of the best things you can do is create the story yourself.
You can put blog posts on your website with some clips from your event.
If you done the first three steps above, you can then send your pitch with the blog post attached to it.
There is a great chance the journalist will select it because they saw you took the time to put the story together yourself.
What are your thoughts on this?
Please leave your comment below.
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