What Is Stopping You From Live Streaming?
By Cheval John
May 10th, 2017
Social media is a mechanism for business owners and companies to connect with their potential audience.
Many see it as a platform for free advertising.
So they self-promote their events or services hoping people will buy from them.
While others place all of their focus on building their business on the different social media platforms.
They don’t understand that the different social media platforms belongs to the owners who created them.
When they put all of their eggs in one basket (in this case, a social media platform), they end up losing their client base in the long run.
That’s why many scrambled to regain their audience when vine shutdown earlier this year.
Another example is when Facebook changed their algorithms which decreased the organic views of each post a couple of years ago.
Business owners now have to pay for facebook ads in order to regain the audience and make money.
I am not an expert on boosted posts on facebook, which I did try out their ads on my business page and got some likes from people I did not know pertaining to my previous articles here.
What I do know is that live streaming is an important avenue for businesses to get their message out to a prospective customer.
Facebook entered the live streaming matchup in 2015 when they allowed celebrities and public figures access to this new video on demand as a test run to see if live streaming would work for them.
When they saw the positive results of live streaming, they decided to allow everyone to have access to facebook live in early 2016.
YouTube was ahead of the video revolution when the platform was created in 2005.
The platform allowed anyone to upload videos of their cats surfing, cover songs of famous artists, even their reaction to a home run at a baseball matchup, or highlights from a collegiate softball game.
YouTube decided to enter the live stream market between 2015 and 2017 and allow anyone to showcase a news program or sporting events that is occurring.
I found out about the Canadian Women’s Hockey League (CWHL) when they live streamed the playoffs on their YouTube channel.
The CWHL has been around for 10 years and it took a live streaming show to discover talented women who are professional hockey players.
You might be wondering which one of the platforms is right for you if you are considering live streaming for business.
Here are a few things to consider when choosing between Facebook Live and YouTube
Facebook:
This platform has 1.9 billion users
You can broadcast your live streams to your friends, family, group page and fans who liked your business page, respectively
The live videos is very personable
You can live stream from your mobile phones
A person can now broadcast their live streams from their own computer
YouTube:
The social media service has over a 1 billion users
It is the largest video website in the world
Google, the world largest search engine website, owns YouTube
You can become an “expert” over time with educational videos which solves a pain point for your audience
So you have seen the difference between Facebook Live and YouTube.
Both facebook and youtube are working on allowing two or more people to live stream at the same time.
Here are some video platforms that will allow multiple people to simulcast to facebook live or youtube from your computer
Their on social platform allows you to simulcast to facebook live
Zoom:
Allows you to simulcast to either Facebook Live or YouTube.
A side note: You would have to buy their Pro plan at $14.99 a month before you can upgrade to the webinar platform for $40 more.
This live video service recently launched the multi-stream software that allows you to simulcast to either facebook live, youtube or periscope.
You would have to put in the API key in order to simulcast to either platforms
This is a live streaming software of telestream which allows you to simulcast to facebook live, periscope and even youtube
Now you have seen the options which can help you to live stream for your business.
The only question is:
“What is stopping you from live streaming?”
You can leave your comment below.
Returning To Business As Usual
By Cheval John
I started my podcast What’s The Word? on BlogTalkRadio in 2013 and knew this was going to be a fun journey in interviewing successful people.
Four years later, I achieved a milestone with the 300th episode of the show with the guest of honor Heather Havenwood last Saturday.
I went back to business as usual with yesterday’s airing of the show with guest D.J. Ramirez, social media coordinator of BMC Software.
One of the important traits of an entrepreneur is learning how to pivot your business model that serves a customers need.
I saw the importance of live streaming for podcasters in mid-2015
I would not have ever considered live streaming as an option for recording my podcast because at the time, a person could only use a smartphone.
Then I received a message about this new platform called blab.beta.
They wanted to have a group discussion about our thoughts on attending Podcast Movement which was held in Fort Worth.
At first, I did not understand the platform when it was not working on my side of the computer.
I would have given up on blab had it not been for the trio of Rachel Miller, Brian Fanzo and Christin Kardos, who had switched their #bizhour twitter chat to blab.
I was convinced about blab being a great platform to record a podcast after finding out they saved the live stream in both audio and video format.
Blab.beta changed my mind as their live streaming platform was only for computers.
So I started using blab for live streaming my podcast and it was a blessing and a curse.
The blessing part of using blab was meeting awesome live streamers like Victoria Taylor, Jennifer Hoverstad, Ross Brand, Vicki Fitch, Chris Strub and Jennifer Quinn.
And “meeting” people on video like Rebekah Radice, Kami Huyse and Kelly Hungerford from the years of chatting on social media.
The curse part of using blab was their platform was unstable and I had to worry about whether their technology would stay up during the live streams.
The executives of blab decided that developing their platform was not worth it anymore.
So they shut it down abruptly in August of 2016.
Before that, many live streamers decided to pursue other platforms because they saw the writing on the wall that blab was disappearing.
Plus, Facebook launched live video on their platform in early 2016.
As many of us were getting used to facebook live, were were wondering how we can do a two-person or more show there.
Two prominent live streamers, Mitch Jackson and Mrs. Hoverstad, mentioned about how huzza.io was a great platform.
So I decided to use huzza.io for my podcast recording because they had the capabilities to simulcast to facebook live.
A couple of months later, Blue Jeans Network launched their software “on social” feature which allows you to simulcast to facebook live with multiple people on the same platform.
As I decided to try out blue jeans network’s trial run, I continued to use huzza.io, believing they would still be around.
Then, the founders announced they sold huzza.io to kickstarter in February of this year.
I knew that blue jeans network was THE platform for me to continue recording my podcast via live streaming to facebook live.
Blue Jeans Network is so simple to use because you have the option to simulcast your “meetings” to facebook live or record the same meeting for people who could not attend.
This platform is a lot like blab with the biggest difference being they are very stable.
Mr. Jackson and Mrs. Hoverstad now uses blue jeans network to simulcast theshow.live to facebook.
In a lot of ways, blue jeans network is a perfect fit for live streaming what’s the word? to facebook live.
Plus, many people within my community on my business page on facebook, got the opportunity to see the live recording of the 300th episode of my podcast.
I was very happy that Ms. Havenwood was the guest because I found out through Winnie Sun, she uses blue jeans network as well for her podcast recordings.
As I close out this post, here are the most important lessons entrepreneurs must apply to their business:
1. They must know when to pivot their business.
The above can happen with the help of a business coach and also feedback from your customers.
2. They are many ways to skin a cat
The above saying means there are multiple options in getting your message out to your desired customer base.
Live streaming, blogging, webinars, podcasting, etc. are the mechanisms to build your potential customer base.
3. You must follow the trends that is happening in your business industry.
This is reserve for the podcasters within any sector of the market.
Just because your podcast is serving your purpose does not mean you should be closed minded to other ways to get your message out.
You can live stream your podcast recording to your followers on facebook to build a deeper bond with your loyal listeners because you will gain some new fans as well because they were apart of the recording process of your podcast.
As for me, I will continue to produce more quality shows using blue jeans network in order to take my business to the next level.
Plus, I will continue to use blogtalkradio to air those same recordings.
Both of those platforms are the parts I need to continue to build my business blog as well via podcasting.
How are you moving your business forward?
Newsletter For May 1st
By Cheval John
As we are entering a new month, here are some articles that will give you some insights about entrepreneurship and putting together a content marketing strategy.
Your Advice Is Valuable — Don’t Give It Away For Free-Liz Ryan of Human Workplace
4 Instagress Alternatives That Won’t Leave You-Lisa Kalner Williams of Agorapulse
The $999 SlingStudio makes it easy to produce multi-camera Facebook Live and YouTube streams-TechCrunch.com
Creating future self-made social media professionals-Dr. Karen Freberg
The death of 9-5: millennials and flexible work schedule-Lindsey Patterson
Why You Need a Content Marketing Strategy for Your Business-Christina Ochea of The Social Butterfly Gal
Your Job Security Is Creating Work For Yourself
By Cheval John
When ESPN laid off 100 on-air talent and journalist a couple days ago, people had to wonder if there are safe in their work.
One could argue ESPN is doing what any business needs to do in order to save their network.
Which ever side you choose, one thing is certain: no one is safe at their work anymore.
This is a wake up call to people that they need to build their network and communities on social media.
The ones who’s still employed with ESPN, are under tremendous pressure to raise the bar in their programming in order to help the network get back their subscribers.
The Chief Executive Officer (CEO) of ESPN, John Skipper, understands they must focus their efforts on digital because most of the audience are consuming shows, news, sporting events and entertainment on mobile devices.
“Our objective in all we do is to best serve fans and their changing consumption habits while still maintaining an unparalleled and diverse talent roster that resonates with fans across all our platforms, Skipper said in a statement. “We will continue to foster creativity and investment in the products and resources necessary to embrace the opportunities that lie ahead.”
So how can ESPN overcome their disastrous loss of subscribers in order to restore their status as the “worldwide leader in sports?”
1. They need to listen to what their audience wants
Most of the audience wants sports reporting and less noise.
2. They need to return to their roots of what made them a unique brand.
When they started out in 1979, ESPN showed sports programming that led to them being known as the worldwide leader in sports.
Now most of the shows are all talk radio and debate shows that is only fueling the noise.
3. They need to be more innovative.
As I mentioned before, most consumers are now watching their news and sports on mobile devices.
They are also watching shows on YouTube and Facebook Live that are interested to them.
So ESPN can do this one thing below:
Have a once a week question and answer on Facebook Live with their CEO interacting with their fans
This will encourage their employees to do the same.
I mean, the employees are the ones who are replaceable in the first place.
So if they are allowed to build their personal brand, they will be prepared whenever they receive the notice of losing their work.
We shall see if ESPN can reinvent themselves and rise from the ashes in the near future.
As for everyone else that is reading this post, your job security is creating work for yourself as an entrepreneur.
Does Not Hurt To Be Wrong
By Cheval John
I don’t have any posts this week about social media or live streaming.
However, I will chat about something else many people are afraid of.
Being wrong.
What I mean is many of us always want to be right.
We see a lot of predictions of where social media is going in the next couple of years.
Or which social media platform will be around.
Some thought that Vine would be around for a while because they were one of the first to jump start the live streaming revolution.
We even thought that Facebook was going to be a second class social media platform because they implemented their program to where you pay in order to boost your post.
Look at facebook now as they are continuing to dominate the social media scene especially with live video.
This leads to what I am chatting about in being wrong with predictions.
I made predictions over the years that turned out to be wrong.
People made fun of me for my wrong predictions that they called it the “Chevy Curse”
I keep on making some predictions surrounding a sporting event because sometimes they come to pass.
In this case, I have made a bet on myself on being a full time entrepreneur.
I am believing that things will be well with the business because I have learned a lot of valuable lessons along the way.
I understand that there is no such thing as over night success in building a business.
Yet many want to believe that when they start a business they will become profitable or even rich quickly.
The above will happen only if they experienced failure in their first business and learned valuable lessons.
Some might call us insane because we have not seen money rolling in despite years of hard work.
They will tell us to get a real work at a company.
They are the same ones who are miserable working at a 9-5 corporation.
I will tell that I am not afraid to be wrong in believing that my business will succeed because I know I am trying something new in being an entrepreneur.
I faced a situation when I started college late and wondered if I will ever graduate.
I worked hard in order to attain my college degrees from Lone Star College and Sam Houston State University.
That same tenacity will propel me towards achieving profitability this year which will take my business to the next level.
Even if people tell me I am crazy, I will continue to air my podcast every Tuesday, publish my blog on Wednesdays and participate in Twitter chats despite not seeing the positive results yet.
I rather be insane in doing the above than waste time in work that does not fulfill my destiny as a business owner.
Do you agree or disagree with this post? You can leave your comments below.
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