Rachel Moffett, Blogger at Define Your Hustle
By Cheval John
Rachel Moffett made an appearance on What’s The Word? to share about her journey to becoming a social media manager for Express Writers.
Her journey began when she started blogging in 2009.
Along the way, she founded her website, Define Your Hustle.
In this episode, you will hear:
How Express Writers’ twitter chat, #contentwritingchat, build a deeper community with their audience
Why blogging takes a lot of work
Why putting a year into blogging does not make you an overnight success
This episode was recorded on Facebook Live via Blue Jeans Network
Snippet on Vallano Media TV
Full Episode on BlogTalkRadio
Website: www.defineyourhustle.com
Twitter: @redheadrachel
Quotes from Rachel:
INFLUENCER MARKETING
I think a true influencer is really somebody who has trust with their audience.
I think there is a lot of misconceptions that just because you have a million followers on Instagram, you are an influencer.
It’s a lot more effective to have a smaller highly engaged audience than a huge audience that is not paying attention and is not listening to anything you have to say.
If they do not trust you, they are not really going to buy into what you are trying to sell or anything like that.
So I do think it really has to do with trust and building a relationship with your audience if you really want to be a true influencer on social media.
TWITTER CHATS
Twitter just makes it so much easier to have a conversation with people in real time.
You could certainly have conversations on Facebook or Instagram as well.
I do feel on Twitter, people are a lot more open to having a conversation and I think twitter chats kind of break the ice a little bit and makes it easier to reach out and start a conversation when somebody might be a little afraid to reach out to someone new.
LIVE STREAMING
The reality is it’s a really powerful way to connect with your audience.
Whether it is live video or if it is pre-recorded YouTube videos, your audience gets to see you and hear you.
It is like they are right there with you and interacting with you in a way.
On a blog, they are just reading written content.
While that is great and I love reading blog posts, I think there is something really special about that connection you have where you can have a real time conversation with somebody over a live broadcast.
If you enjoyed this episode, would you share it with your friends and colleagues.
Also, who would you like to hear from on this show?
Newsletter For November
By Cheval John
Can you believe we are almost done with 2017?
For some of you who lives here in Houston, you saw the Super Bowl and the World Series.
The rest of you became more prominent in the social media space.
To finish this year on a high note, here are some articles for this month’s newsletter from trusted sources
4 Ways Entrepreneurs Can Embrace the Next Phase of Digital Maturity, ‘Cognitive Transformation’-Jaimy Szymanski, guest writer at Entrepreneur.com
5 Things To Think About When Starting A Blog-Catriona Pollard of C.P. Communications
Elon Musk, Albert Einstein, and Richard Feynman Explain How to Learn Anything Faster-Jessica Stillman, Contributor at Inc Magazine
9 Be’s: Successful Blogger Secrets You Need to Know-Rebekah Radice of Rebekah Radice Media
How to Create and Analyze Instagram Stories for Business Accounts-Kristi Hines, Contributor to Social Media Examiner
How To Turn Views Into Leads On YouTube-Jessika Phillips of Now Marketing Group
Later today, you will see a blog post from the podcast episode featuring Rachel Moffett, Founder of Define Your Hustle as this newsletter falls on a Wednesday.
And keep on eye out for blog posts every Wednesday and Friday.
Also, there will be a podcast recording at approximately 4 p.m. eastern, 3 p.m. central on the business page of this company on Facebook Live with guest Laurie Ann Nilo, Social Media Manager of Simply Measured
Have a great day everyone.
Maria Ross Shares About Building Momentum In Your Business
By Cheval John
A brand is about building it’s reputation.
This was the quote shared by Maria Ross, founder of Red Slice, when she made her seventh appearance on What’s The Word?
In this episode, you will hear:
-How To Streamline Your Marketing
-How To Align Your Target Audience With The Work You Are Good At
-Why Some Businesses Might Not Need To Be Active On Social Media
-Figuring Out Your Goals Before Starting On Any Social Media Platform
Snippet of The Interview on Vallano Media TV
Full Episode on BlogTalkRadio
Here is the backstory to why Maria has been on the show seven times.
I found out about Maria through Twitter three years ago when Amy Schmittauer Landino mentioned about being featured in her second edition of her book, Branding Basics For Small Business.
I knew she would be a great fit for the show.
So we scheduled the show to air live on BlogTalkRadio.
Maria shared value to my audience on how she founded her company and the health scare which led to her self-published memoir.
I did not know she would become one of the most valuable mentors indirectly.
I also would not have known she would be the only person to have made seven appearances on the show.
Maria is an example of how to grow a business the right way.
She understood the power of the press when starting out with her business.
Maria did not go after the big name media in the early stages of her company.
Instead, she went for the niche media for the first few years of her business before the mass media discovered her.
She has shown her humility and giving spirit which has allowed her to get clients regularly.
You can find out more about Mrs. Ross’ company and her social media accounts at
Website: www.red-slice.com
Facebook: Red Slice
Twitter: @RedSlice
If you enjoyed this episode, can you kindly share it via the social media icons below?
Learning How To Build A Business Blog From The Houston Astros
By Cheval John
November 3rd, 2017
On a normal day, going to downtown houston from the northline train station would be a breeze.
Today was not one of those days because the city of houston hosted a parade for their hometown team, Astros, who won their first World Series (WS) championship on Wednesday night.
The people of houston were very excited to celebrate with their team.
By all accounts, an estimated one million people lined up along the parade route leading to city hall.
Half of those traveled by train into downtown to be a part of history.
The Astros brought hope to those who were still recovering from hurricane harvey.
The road to victory began in 2011 when Jim Crane bought the team from Drayton McClane.
The condition to get the sale approved by Major League Baseball (MLB) was moving the team to the American League from the National League the following year.
At the time of the sale, the Astros were on the decline after their previous appearance in the 2005 World Series.
Crane knew they had to rebuild the team from scratch.
The first step in the master plan was hiring Jeff Luhnow, who was the architect behind the St.Louis Cardinals 2006 and 2011 championship teams, as the Astros general manager.
Luhnow used sports analytics to figure out who would be the right fit for the Astros.
In the early stages of the rebuild, the Astros lost 100 games in three straight seasons.
Fans were wondering what was going on with the team.
Many sports pundits thought the whole system of analytics were a joke because they believed Luhnow did not play the sport of baseball.
The criticism intensified in 2014 when Sports Illustrated (SI) declared on their cover the Astros as the 2017 World Series Champions.
Many thought it was a marketing ploy to get more readers.
The folks from S.I. knew they were heading in the right direction.
Signs of the rebuild began to show when they made the 2015 playoffs, where they lost to the eventual World Series champion, Kansas City Royals in the American League Divisional Round.
Though the 2016 season was a failure, the Astros fans were very optimistic for 2017.
The team did not disappoint as they clinched their very first regular season championship in the American League West, went through the Boston Red Sox and the New York Yankees to win the American League pennant.
Then they went on to beat the Los Angeles Dodgers in seven games to complete their dream season.
You might be wondering how the Astros winning the World Series got to do with growing your business or personal blog?
Glad you ask.
Growing a blog takes a whole lot of time and patience.
In the same manner of how the Astros’ general manager had a long term goal to make the team a success, you must look at the long game in building a tribe for your blog and not go after the home run.
No one can build a blog to 500,000 views in six months unless they had learned lessons from their first blog or if they are a celebrity.
You also must stay the course and ignore the outside noise from those who might be telling you to give up.
If you think you do not have the time to put together the words from scratch, here are some business blogs who uses twitter chats to put together weekly posts.
Note: This is not a quick fix at all because it takes a lot of work to host a twitter chat and even more work to put together the recap for the blog.
#ContentWritingChat, hosted by Express Writers
#TwitterSmarter, hosted by Madalyn Sklar
#SproutChat, hosted by Sprout Social
#VCBuzz, hosted by Viral Content Bee
#ContentChat, hosted by Erika Heald
What are more ways you can build your blog from scratch?
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