The world of social media has changed over the last few years.
What remained are the dominant players: Facebook and Twitter.
LinkedIn is still an important platform for many entrepreneurs, business professionals and college graduates who are looking to get hired at a new company.
However, LinkedIn is now part of Microsoft due to the purchase earlier this year according to the Wall Street Journal
With rumors earlier this year of executives trying to sell Twitter, one could wonder if the social media platform is still viable for people trying to build a business or a personal brand?
Heck Yes
Though Twitter have about 320 million active users according to Adweek, you can still interact with people you admire in “real time”
The problem is many businesses see these social media platforms as a place to promote themselves for free and not interact with their customers.
On the flip side, small businesses understand the importance of social media and are being profitable in the process
I created a video below that explains the basics of using Twitter as my free gift to you for #smallbusinesssaturday.
The advice I share can apply to Facebook, Pinterest and LinkedIn because all of these platforms should be used to build trust with your audience.
Below this video are the twitter chats (conversations around a hashtag like #bizheroes of Paper.Li) I mentioned in the video:
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.
Cheval was the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business
He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn."
He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.
Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes.
He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter (Now X)Top 50 Influencer by Onalytica in 2018.
The Basics of Using Twitter
By Cheval John
The world of social media has changed over the last few years.
What remained are the dominant players: Facebook and Twitter.
LinkedIn is still an important platform for many entrepreneurs, business professionals and college graduates who are looking to get hired at a new company.
However, LinkedIn is now part of Microsoft due to the purchase earlier this year according to the Wall Street Journal
With rumors earlier this year of executives trying to sell Twitter, one could wonder if the social media platform is still viable for people trying to build a business or a personal brand?
Heck Yes
Though Twitter have about 320 million active users according to Adweek, you can still interact with people you admire in “real time”
The problem is many businesses see these social media platforms as a place to promote themselves for free and not interact with their customers.
On the flip side, small businesses understand the importance of social media and are being profitable in the process
I created a video below that explains the basics of using Twitter as my free gift to you for #smallbusinesssaturday.
The advice I share can apply to Facebook, Pinterest and LinkedIn because all of these platforms should be used to build trust with your audience.
Below this video are the twitter chats (conversations around a hashtag like #bizheroes of Paper.Li) I mentioned in the video:
Madalyn Sklar’s #twittersmarter Thursdays at 1 p.m. eastern, noon central: www.madalynsklar.com
Hootsuite’s #hootchat Thursdays at 3 p.m. eastern, 2 p.m. central : www.hootsuite.com
Chelsea Krost’s #millennialtalk Tuesdays at 8 p.m. eastern, 7 p.m. central: www.chelseakrost.com
Bonus: Applebee’s #livelunch Fridays 1 p.m. eastern, noon central: www.applebees.com
What are your favorite Twitter chats and how are you celebrating #smallbusinesssaturday?
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Tags: Chelsea Krost, Hootsuite, Madalyn Sklar, Small Business Saturday
About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval was the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter (Now X)Top 50 Influencer by Onalytica in 2018.