July 2, 2016  

Building A Legacy Through Consistency

By Cheval John

There were times when I wanted to quit my show, What’s The Word because I was not seeing the downloads compared to others who were killing it with their podcast.

There were so many cancellations at the last minute that I was wondering if hosting a podcast was worth it for the better.

I will admit that I have to fight those inner struggles of quitting my podcast even now because most still don’t understand why I host a podcast even though I am not seeing “immediate success for the better.”

I know that I must not quit my show because I love putting out great content that will benefit my listeners.

I am more focused on the long game with my show because I rather have a long track record of quality interviews than look for the “overnight success” of a show.

The rewards for the better is much more satisfying when you grow your podcast slowly due to hard work.

This constant reminder above is the true reason why I will continue to host my show on the platform, blogtalkradio even if I don’t see the large downloads of my show.

Also, to celebrate milestones like the 250th episode of the show with the guest of honor, Kerry O’Shea Gorgone.

Mrs. Gorgone truly brought value to my audience with her knowledge of privacy law and how to avoid copyright infringement with your live streaming shows which includes sporting events.

I allowed her to ask me a question on the show because she hosts a podcast as well called, Marketing Smarts.

So if you feel like quitting your podcast or business because you are not seeing immediate results for the better, I advise you to keep pressing on.

Because you will never know who you are impacting with your podcast.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval was the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter (Now X)Top 50 Influencer by Onalytica in 2018.

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