Seventh Lesson In Podcasting: Send A Thank You E-mail

By Cheval John

I want to say that I am very sorry for not writing this post yesterday due to Thanksgiving.

I understand that you were expecting it and I promise you that it will not happen again.

The post is the seventh lesson of the second book I am blogging, “8 Lessons Every Podcaster Needs To Learn” as part of Nina Amir’s “National Nonfiction Writing Month” challenge.

Without further ado, here is the post.

When you finish your show, the first thing you should do is send a thank you e-mail to either the guest or the representative of the guest who made it possible for your show to happen.

The reason is it shows proper etiquette to the person who worked behind the scenes to connect you to their client.

Another reason is the person might be connected to someone who you admire and want to have on the show.

Let’s say you don’t send the “thank you e-mail” or even a thank you note to the person, you might think you are not hurting anyone.

However, your guest will remember how you showed no appreciation for them taking the time out of their busy schedule to be on your show.

Secondly, the person will tell their friends about how you did not send them a thank you e-mail.

Once that happens, it will be hard for you to gain more guests because of the negative perception you have created because you did not send a thank you e-mail.

On the flip side, when you send the thank you note, your “guest” will speak well of you because they have seen you have taken the time to thank them for being on your show.

When you least expect it, the person will connect you to their clients that would make great guests for your show.

As a result, your podcast will go to the next level.

Video Courtesy of BookGirlTV

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.

Cheval is also the host of “What’s The Word?” a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business.

He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.

Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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