You can see the introduction of the book, “Introduction To Podcasting” right here.
If you have a desire to write a book and want to join me in this challenge, then head over to Mrs. Amir’s blog to find out more about blogging a book.
Without further ado, here is the first chapter.
When many people are first starting out, they are tempted to reach out to the most recognizable person out there.
The logic is that the recognizable guest will “drive” many listeners to the show.
It is very reasonable if you want to start your podcasting journey on the right foot.
However, this is the wrong approach.
Many of these big name people will not even give you a second thought because your are not big enough, especially if you are just starting your podcast.
They will feel nervous because they do not know what to expect.
That is why it is important to start locally because your potential guest already know you and trust you.
If you built that relationship with the people who are prominent in your area, then it will be easier to approach them to be one of the “firsts” guest on your new show.
And once your podcast gains traction, it will be easier to reach out to the “big name” people because they will see your track record and nine times out of ten, they will accept.
When I was in preparation to launch my show, “What’s The Word?,” I reached out to a “prominent” person and she accepted the invitation.
Three days before the show was set to launch, she sent me a message saying that she was not able to do the show because she had to focus on her new clients and wished me luck.
Though I was bummed, it was a blessing in disguise because it allowed me to reach out to the people I already knew at my alma mater, Sam Houston State University.
The show launched a few weeks later and from that moment, I had many “well known” guests on the show.
So if you want to have a great start to your podcast career, it is really important to start locally.
What are your thoughts on podcasting? Leave your comment below.
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable.
Cheval was the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business
He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn."
He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.
Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes.
He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter (Now X)Top 50 Influencer by Onalytica in 2018.
First Lesson In Podcasting: Start Locally
By Cheval John
This is the first “lesson” chapter of my second book “8 Lessons Every Podcaster Needs To Learn.”
I am blogging this book as part of Nina Amir’s Write Nonfiction In November challenge.
The post “The Process of Writing A Book” explains why I decided to join in this challenge.
You can see the introduction of the book, “Introduction To Podcasting” right here.
If you have a desire to write a book and want to join me in this challenge, then head over to Mrs. Amir’s blog to find out more about blogging a book.
Without further ado, here is the first chapter.
When many people are first starting out, they are tempted to reach out to the most recognizable person out there.
The logic is that the recognizable guest will “drive” many listeners to the show.
It is very reasonable if you want to start your podcasting journey on the right foot.
However, this is the wrong approach.
Many of these big name people will not even give you a second thought because your are not big enough, especially if you are just starting your podcast.
They will feel nervous because they do not know what to expect.
That is why it is important to start locally because your potential guest already know you and trust you.
If you built that relationship with the people who are prominent in your area, then it will be easier to approach them to be one of the “firsts” guest on your new show.
And once your podcast gains traction, it will be easier to reach out to the “big name” people because they will see your track record and nine times out of ten, they will accept.
When I was in preparation to launch my show, “What’s The Word?,” I reached out to a “prominent” person and she accepted the invitation.
Three days before the show was set to launch, she sent me a message saying that she was not able to do the show because she had to focus on her new clients and wished me luck.
Though I was bummed, it was a blessing in disguise because it allowed me to reach out to the people I already knew at my alma mater, Sam Houston State University.
The show launched a few weeks later and from that moment, I had many “well known” guests on the show.
So if you want to have a great start to your podcast career, it is really important to start locally.
What are your thoughts on podcasting? Leave your comment below.
Video courtesy of Nina Amir.
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About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval was the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter (Now X)Top 50 Influencer by Onalytica in 2018.