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Influencer Marketing: A Modern Marketing Tactic

By Cheval John

It is traffic like crazy here #fourthofjuly #abc13eyewitness #VallanoMedia

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Today’s post is written by Brooklynn Boyer.

Brooklynn is the Manager of Marketing and Success for Social Peeks, a social ambassador and influencer marketing platform which connects businesses with influencers.

You will see some insights on why businesses are using influencer marketing.

You can also visit their website at www.socialpeeks.com.

Without further ado, here is Brooklynn

If someone told you that Influencer Marketing started in 1937, would you believe them? It’s true.

From Dale Carnegie’s original publication of How to Win Friends & Influencer People was sparked during a movement of Hollywood actors and actresses – now it’s used in a similar scope with social media stars.

It’s said that, “in the next five years, it will grow to become a $5B to $10B market.”

Yet so many people are ignoring the Influencer Marketing trend.

Instead of another convincing blog post to jump into the Influencer Marketing world, we’re going to explain to you why a cut of your marketing budget would have the best ROI (cough cough 9x ROI according to VentureBeast) in an Influencer Marketing campaign.

Here’s 5 reasons why you should consider Influencer Marketing before it’s too late:

1. Organic Traffic Is One Of The Highest Converting Traffic Sources In Marketing.

Micro-influencers are considered organic traffic because their campaigns are genuine and organic in the sense that they don’t just post anything.

Celebrities, with the right price tag, will generally post what they’re handed.

Micro-influencers tend to do the research, play with the product and express their experience.

2. Ad Blocking Software Is On The Rise.

People are blocking the targeted ads that ‘bug’ them in apps, on websites, and in their search history.

Finding other ways to get into your customers peripherals isn’t hard, you just have to look in the right spots.

Influencer marketing allows this connection with your customer, and they accept it as a valuable and genuine offer.

Why?

Like we said above, these influencers are experiencing the service or product before they ‘get social’ with it.

So their audience and fan following trusts them to only represent the brands that are 100% effective and straight up awesome.

3. Video, Interactive Content, And Image-Rich Campaigns.

We practically just described influencer marketing in 3 words.

These types of marketing material have the highest engagement – and they’re practically all that micro-influencers share.

They care about their following, so when brands want to jump in on the action, they care about what the message is and how it comes across.

This is like an extra layer of nurture and customer care that gets put into every single campaign.

4. Influencer Marketing ROI Can’t Be Beat.

As simple as that. With 6x ROI to every marketing dollar in 2015, influencer marketing is now averaging 9x ROI to every marketing dollar in 2017!

With an increase in marketing spend in the next 25 years, the ROI is only going to continue to grow.

The key to finding influencers who allow you to see this type of return is in their engagement rate and their followers adversity to their shared reviews or partnerships with brands.

5. This Is The Top One-Size-Fits-All Marketing Tool Strong

Influencer Marketing can essentially be used across all industries and market types.

It’s not like others that only acquire to brands, or only acquire to services, you can virtually use this tool for anything from fashion to construction – the range is endless.

Influencer-ship has finally stepped away from brands with deep pockets and influencers looking for big payouts – it’s the era of micro-influencers, and you better consider hopping on board before you miss the ship!

Attending The Best Conference In The Midwest

By Cheval John

I had mentioned last week I was going to write about how the Houston Texans Cheerleaders won national attention after their first annual #htcpicnic.

I have not written the post yet and I am sorry about that.

The reason why was I spoke as a panelist at Social Media Week Lima for most of this week.

The conference was held in Lima, Ohio and hosted by Now Marketing Group.

I shared on my show, What’s The Word? about what I learned from social media week lima and why business owners or anyone who are looking at putting together a conference should follow the example of Now Marketing Group.

Hope you enjoy the podcast.

Taking A “Break” From Work

By Cheval John

I normally would have a post today.

However, I decided to take a break to attend a major league baseball matchup for the first time this year.

I could have put together a fast post regarding social media.

I choose not to do the above because I wanted to be as detail as possible on providing value to you and also be consistent in publishing the blog post.

Later this week, you will see a quality post about how the Houston Texans Cheerleaders are dominating the NFL with social media and what we can learn from them as business professionals.

As for right now, I will enjoy this baseball matchup and see how the sport applies to businesses across the world.

Do Not Worry About The Sales Pitch

By Cheval John

You are very excited when a lot of people are reading your blog on a daily basis.

That motivates you to continue providing uplifting content to your audience.

Though your blog is getting a lot of views and bringing people to your website, you notice you are not making a lot of money.

You are wondering why isn’t this blog converting readers into potential customers.

Your first thought is trying out different tactics which will bring people to your business blog.

One of the tactics is pushing out your content to different social media platforms hoping to win new business.

That fails to work because consumers are more keen to see who cares about them.

You realize you must interact with your audience on a daily basis on the different social media platforms.

Though the above always works, you have not seen the results of converting your fans into customers yet.

I can tell you to keep on building your audience on the social media platforms.

You must also understand having an e-mail list is the most effective way to convert your fans into customers.

Your blog’s e-mail lists is your real estate.

When someone decides to join your e-mail list, you have a higher chance of winning new clients for your business.

The ways how you can build your e-mail list is providing value consistently with your business blog.

Also, you can embed educational videos or podcast which applies to the industry your business is apart of.

Like the podcast I embedded here from my show.

The biggest mistake you can make when building your e-mail list is having pop-ups.

Pop-ups is like spam.

When someone is reading your blog post and all of a sudden a pop-up appears, it basically distracts the viewer.

They are in the middle of consuming your content which is solving their pain point.

When blogs engage in installing pop-ups in their website, they are truly saying we are not confident our content will help you and we need to use these tactics to get a subscriber.

If you are starting a blog for the first time, never use any type of pop-up system even if many are telling you otherwise.

If you do win over a new e-mail subscriber, do not bombard them with sales pitches in every e-mail.

They will be turned off by your spammy sales pitches and opt out of your e-mail list.

Your must have confidence in your blog content and not worry about the sales pitch

Do you have agree or disagree with this post? You can leave your comments below

Newsletter For The Month Of June

By Cheval John

Here are some articles in this month’s newsletter you will enjoy and also help you in your business and career growth:

Was John Deere the First Proponent of Content Marketing? The Story that Started in 1895-Julia McCoy of Express Writers

How This Go-Getter Girl Became a Business Owner at 25-Shinjini Das, Speaker and Contributor to the Huffington Post

7 Common Video Marketing Mistakes Every Brand Must AvoidMyriah Anderson of Impact

Facebook and MLB partner to bring live-streamed games to the social network-Sarah Perez of Tech Crunch

How to Eliminate Your Fear of Live-Streaming When English is not Your Native Language-Dr. Ai Zhang, College Professor

3 Reasons Baby Boomers Are Getting Fired-J.T. O’Donnell in Inc Magazine

6 Reasons to Hire Older, Out-of-Work Workers-Gail Miller of Careernetworx

Do You Know What A Blog Subscriber Is?-Renee Groskreutz of I Teach Blogging

Here are upcoming recordings for What’s The Word? which will be on Facebook Live via Blue Jeans Network (Times are subject to change)

Zala Bricelj-June 2nd 12 p.m. eastern, 11 a.m. central

Jim Palmer-June 8th 4 p.m. eastern, 3 p.m. central

Laura Petersen-June 13th 4 p.m. eastern, 3 p.m. central