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Elena Rahrig: Author of Eleven Books and Entrepreneur

By Cheval John

Elena Rahrig stopped by What’s The Word? to share about how she became an author of eleven books.

She is an international speaker and also founded Otto Publishing New York, a company which publishes books and work books nationwide.

In this episode, you will hear:

What led her to write eleven books

Why potential authors should aim to write a full length book

How social media helped her to be very successful in her business

The importance of live streaming

This episode was recorded on Facebook Live via Blue Jeans Network

Snippet on Vallano Media TV

Full episode on BlogTalkRadio

Website: http://www.elenaspeaks.com/

Facebook: https://www.facebook.com/ERTransform/

Upcoming Podcast Recording on Facebook Live:

Julia McCoy, Founder of Express Writers– October 3rd at 3 p.m. eastern, 2 p.m. central

Facebook Group Grows To Over 20,000 Members In Less Than A Week

By Cheval John

As the people of the Eastern Caribbean, United States Virgin Islands, Puerto Rico, Mexico, India, Houston and Florida recover from the weathers disasters, they need to know everyone cares for them.

With social media, people can keep track of what is happening in those affected areas from the United States mainland.

An example comes from a Facebook Group who grew to over 20,000 members in less than a week.

This group is called “St Croix Hurricane Maria Check In

It was created after Hurricane Maria hit St. Croix, United States Virgin Islands on Tuesday before moving on to Puerto Rico the following day.

Their fellow United States Virgin Islands, St. Thomas and St. John, in addition to the British Virgin Islands and the Eastern Caribbean, were hit by Hurricane Irma two weeks prior.

St. Croix and Puerto Rico were used as base to sent rescue workers and supplies in the relief efforts to the devastated places until Hurricane Maria interrupted those plans

St. Croix Hurricane Maria Check became a resource for many to get in contact with family members and friends.

It also is a place where many can find out which relief organizations they can support to help those in the United States Virgin Islands to get back to normal.

This is the true power of social media: building communities.

Here are additional organizations which are helping to get supplies to each of the places who are currently recovering from the natural disasters:

Puerto Rico- City of New York Website

Mexico- UNICEF USA For Mexico

United States Virgin Islands- 21 U.S. Virgin Island Help

Houston- ABC13Houston.com

For anyone who knows of relief organizations for help to Mumbai, India and the U.S. state of Florida, please leave a comment below.

Codie Sanchez: Former Journalist Who Become an Investor

By Cheval John

Codie Sanchez is not your typical entrepreneur.

She is also the Head of Latin America and Offshore Sales for First Trust, a firm that helps people to reach their investment goals.

Codie recently made an appearance on my show, What’s The Word? to share about how she decided to become an entrepreneur.

In this episode, you will also hear:

What led her to make the transition from a journalist to an investor

How she balances her time between running her own business and being an investor.

How social media plays into her daily life.

You will also hear me speak Spanish in this interview as I allow people who are broadcasters, podcasters, television journalist, or the former to ask me a question on the show.

I will add that Codie, who speaks three languages, demonstrates the importance of knowing a second or third language because it allows her to do well in business and understand her fellow colleagues’ cultural norms in the process.

Hope you enjoy this episode.

Upcoming Podcast Recording on Facebook Live:

Deidre Breakingridge, Founder of Pure Performance Communications-September 21st 4 p.m. eastern, 3 p.m. central

Podcast Episodes To Enjoy

By Cheval John

This week has been one of the most interesting weeks of 2017.

The solar eclipse took place on Monday which allowed millions of Americans to see the rare siting on mainland soil.

Most of us who live in the Houston area had to prepare for hurricane harvey,
which thankful downgraded to a tropical storm after it arrived in the coastal area of Texas.

Since I could not go to the library in downtown houston to write a blog post, I decided to share the last three episodes of What’s The Word? below in order to stay consistent in publishing an article weekly.

Hope you enjoy these episodes which was recorded on Facebook Live via Blue Jeans Network before airing on BlogTalkRadio.

Zala Bricelj, Storyteller and Twitter Chat Co-Host

Jim Palmer, Author and Business Coach

Laura Petersen, Author and Entrepreneur

Growing Your Community Through E-Mail

By Cheval John

Today’s blog post is the beginning of a series on how you can grow a community for your business.

Having a community is highly important because you bring together like-minded people who will support each other.

Social media has amplified the opportunity for anyone to build a community.

At the end of the day, social media platforms is just rented land.

You could lose the audience you built over time due to the algorithm changes or the disappearance of the social platforms.

One of the ways to maintain the community you have built over time is with the old fashion e-mail list.

Your e-mail list is your very own real estate.

It allows you to build an audience over time.

Even if you end up losing followers due to the disappearance of the platforms, your e-mail list will help you maintain your audience due to consistency in providing value to them.

Here’s what not to do when building your e-mail list from social media.

1. DO NOT SEND AN AUTOMATED DIRECT MESSAGE

Just because someone followed you on social media does not give you the right to send automated direct messages to like their facebook page or subscribe to your website.

This gives off the impression you are only looking to sell to them and people hate being sold to.

2. COPY THEIR E-MAIL ADDRESS FROM GROUPS PAGES

This is very unprofessional because they did not give you permission to add them to your blog.

3. HAVE POP-UPS ON YOUR WEBSITE

This is annoying because a person will be reading your blog post and all of a sudden, they get out of rhythm due to the pop-up e-mails.

You might believe it is a quick way to capture the visitors to your site before they leave.

However, this tactic will damage your business because people know they will be spammed with pop-ups every time they visit your site.

You must focus on providing value to your audience which is solving their pain points consistently.

When you do this, your visitors will decide on their own you are worth listening too and eventually sign up for your e-mail list.

Do you have anything to add? You can leave your comments below