Giving Your Fans Unique Access To Your Business

By Cheval John


The Sevilla Football Club (FC) made history a couple of days ago in Basel, Switzerland.

The Spanish club defeated Liverpool F.C. 3-1 to win their third consecutive UEFA Europa League Championship and also the only club to win the title five times.

Sevilla again qualified for the UEFA Champions League season for next year.

They also have another opportunity to play for the UEFA Super Cup against the winner of the Champions League final that is set to occur next Saturday in Milan, Italy.

Some will probably not make a big deal out of Sevilla’s dominance in the Europa League because it is not as well known to the casual fan like the Champions League.

It is comparable to the fact that North Dakota State, who became the first collegiate team to win 5 consecutive national championships, because many view their competition as inferior due to the level that they play in, the Football Championship Subdivision, (FCS).

But the thing is that Sevilla is one among the most storied soccer teams in this century because they are finding ways to win tough matches.

In this year’s championship, Sevilla was down 1-0 entering the second half.

Then they scored three goals in the second half to steal the title from Liverpool.

This matchup was widely broadcast on television stations around the world especially on Fox Sports, the spanish equivalent Fox Deportes and ESPN Deportes.

For those who wanted to watch this matchup probably did not have access to these channels because they could not afford the cable channels above.

What would have happened if these sports teams give their fans a unique access to championship matchups by using the live streaming apps like Periscope and Snapchat?

I have a feeling that these sports teams would have built a stronger and deeper following like the North Carolina State Wrestling Team.

I heard of how the NC State Wrestling used periscope to give the alumni and fans access to the NCAA Wrestling Championships from Jennifer Hoverstad, livestreamer, Operations and Project Manager for 03.

That is truly awesome because the NC State wrestling team knew that most of their fans would not be able to watch them compete on ESPN3.

Also, the team listened to what the NC State alumni wanted and were able to solve the problem by giving them access to the NCAA championships.

This is why businesses should take the time to listen to what their audience want and not just try to sell to them whenever they have a chance.

When the businesses and sports teams follow the example of the NC State wrestling team and Mrs. Hoverstad, they will be one step closer to being extremely successful in their business.

Leicester City Proved Their Doubters Wrong

By Cheval John

Nobody believed that Leicester City was going to win the English Premier League (EPL) title when the season began.

They had every reason to believe it because the club, who are nicknamed “the foxes” barely survived regulation by finishing 14th in the EPL.

Leceister City had a 5,000 to 1 chance to win the championship and those who made a wager on the team were probably believed to be foolish.

The clubs who normally win the EPL are the top teams who have the budget to sign the elite players to help them achieve the championship.

Leicester City achieved the impossible and won the EPL title after Tottenham finished their matchup in a 2-2 draw against Chelsea F.C.

This historic win has garnered international media and social media attention.

Even if you are not a soccer fan, you have to appreciate the magnitude of this historic title run by Leicester City.

The club was founded in 1884 and have once finished second during the 1928-29 season in the English top division of football (EPL was formed in 1992).

This historic championship run also proved to be a statement for their head coach Claudio Ranieri.

Twelve years ago, Ranieri was told by the Chelsea F.C. ownership during his firing that he would never win a EPL title.

And the fact that he led Leicester City to a championship is poetic justice.

They did not complain about the “lack of resources” or the “lack of talent” that they had compared to the teams like Manchester United and Chelsea F.C.

Leicester City had the mindset to believe that they could compete in the EPL.

They were to a large degree the ultimate underdog in the EPL.

This story of Leicester City applies to us who are in business for ourselves.

We might believe that we can’t compete with the large businesses because it seems like they have all the resources to market their products or services.

Not only can we compete against the large businesses with the lack of resources, we can win too because we are creative and we understand how to build a loyal customer base through social media.

If we can share valuable content and be human in our story telling, we can win over customers and succeed for the better.

Just like Art Jones, Jed Record and Kristy Gillentine who shared with my audience on What’s The Word? about how they use snapchat to tell their stories of running their businesses.

So you don’t need money or the resources to succeed in your business or win a championship if you are a sports team.

All you need is the growth mindset to believe that you can succeed in your business and life.

When you have the unlimited belief that you can succeed in your business, you will achieve unlimited success and bring inspiration to a lot of people like Leicester City did to their fans.

Building Your Audience Through Twitter Chats

By Cheval John

Carrie Morgan

Carrie Morgan


Professional sports teams have used traditional advertising through television and radio in order to build a loyal fan base.

If you are an entrepreneur and are thinking of writing your first book, you should focus on having a loyal audience first.

Most publishers will not take you on as an newbie author if you don’t have that audience because they are in the business of making money.

And even if you are a self-published author, you must market in order to have a lot of book sales.

You might be thinking, “How do I build a loyal audience?”

One tactic that you can try is hosting a twitter chat.

When you host a twitter chat on a particular topic like public relations, you will be interacting with a lot of like-minded professionals who want to help each other to succeed.

Carrie Morgan built her audience through her #prprochat, got a publisher and launched her first book, “Above The Noise” which was endorsed by social media influencers like Gini Dietrich, Jay Baer and Ann Handley.

Ms. Morgan chatted with me on “What’s The Word?” about how she came up with the idea for her book and also why she went the entrepreneurial route.

Here is the interview below:

Embracing The Madness

By Cheval John

The Final Four is set to begin in less than 4 hours at NRG Stadium in Houston, Texas.

Many can say that this event featuring North Carolina, Villanova, Syracuse and Oklahoma will be one of the most anticipated in NCAA Basketball.

The Final Four is considered one of the most excited events in American sports because of format of the NCAA basketball tournament.

You win and you move on.

You lose and you go home.

One must also come to understand is that Houston is very fortunate to be hosting the Final Four this year because it is a test run before they host the NFL’s biggest event of the year, “The SuperBowl.”

Half of downtown Houston is extremely busy because the NCAA’s Fan Fest is happening at Discovery Green Park and the George R Brown Convention Center.

And the city of Houston is getting a major economic boost from the Final Four.

According to a report from KFOR-TV in Oklahoma, about 70,000 to 100,000 fans are attending the Final Four event in Houston

That same report indicates that Houston will make about 150 million dollars from the Final Four.

It also helps that major media like ESPN, TBS, CBS and TNT are broadcasting the event and indirectly promoting the city of Houston.

And fans are sharing with their followers their experience while attending all of the festivities surrounding the Final Four.

And of course living in the Houston area, I have the opportunity to see first hand of all of the events surrounding the Final Four.

Which leads to this message.

Take advantage of the opportunities that are presented to you to make your life better.

Since we have all of these social media platforms like SnapChat, Periscope and Blab, you can build trust with your audience that can lead to your eventual success as a business owner or an employee for the better.

I am following my own advice above by showcasing everything that is happening at the Final Four.

Here is my Periscope below:

Now the only question is “Who Is Going To Win The National Championship?”

I have North Carolina winning the championship in Houston.

Who do you believe going to win the national championship?

March Madness: America’s Unofficial Event

By Cheval John

I had the opportunity to cover collegiate athletics as a freelance journalist for the Huntsville Item for over two years in Huntsville, Texas.

As for those who might believe that they is nothing much to do in Huntsville, they will have to look deeper.

For starters, Huntsville is located just an hour north of the fourth largest city in the United States, Houston.

In reality, the small town is approximately 20 minutes from the Houston metropolitan area.

So for those who might want to see something different while living in Huntsville, they can just drive down to the Houston area.

Another thing that makes Huntsville unique is Sam Houston State University(SHSU) because a college campus is a “city” within a city.

And in any city or town, sports gives anyone the opportunity to be entertained for two hours or three hours if it is baseball, basketball or football.

The city of Huntsville can never be a home to a professional sports team because of the costs of having a stadium and a strong fan base.

The city of Houston has four professional sports teams because they have the infrastructure to provide the demands of what these organizations are looking for.

Case in point, the professional athlete making millions of dollars.

That is where collegiate athletics comes in for a small town.

The universities has to take care of their own departments.

And since collegiate athletics are under the umbrella of the universities, the places that these universities are based in don’t have to worry about the cost.

Which brings me back to Sam Houston State.

SHSU has 17 sports teams that competes at the NCAA Division I level.

And since the NCAA Division I level is as elite as professional athletes, Huntsville residents can see an elite level of competition that they would see at a major professional sports event.

I was fortunate to have covered the SHSU baseball team while they got three at-large bids to the NCAA tournament after winning three consecutive Southland Conference (SLC) regular season championships.

For any mid-major school, if you don’t win the respective conference post-season tournament, you will not get an at-large bid to any NCAA tournament.

I also had the opportunity to cover SHSU’s 2012-13 women basketball team that won their first ever SLC regular season title and finished as a runner-up in the SLC’s post-season tournament.

From the experience of covering SHSU’s sports teams, I will offer my answer to the question, “Are You Being Exploited By March Madness.”

I will have to say that I am conflicted to a large degree about the NCAA.

Beforehand, I would have disagree completely with the premise that college athletes are getting exploited by the NCAA because of the premise that they are going to school for free based on the scholarships that they are getting to play for their respective universities while the rest of the college student body have to pay a whole lot of money for classes and books in order to attend college.

However, I had a change of heart about the fact that the NCAA has taken advantage of the so-called “student-athlete” because they know that they don’t have to pay these same college students who are athletes due to the fact that they are college students.

I have always wondered why college athletics has been so huge in the United States like the major professional sports growing up.

I mean it is part of the student experience in college to participate in a sporting event.
The history of college sports in America is what makes the United States a unique country to live in.
At the same time, I feel a little disgusted by the fact that the NCAA and college coaches in the major universities are making millions of dollars while the same college athletes are not getting a single cent from the revenue that they are making.

Case in point, the NCAA are currently in their 14 year deal worth about 11 billion dollars with CBS.
The powers that be over the NCAA are being more profitable than ever.

The sad part is that the majority of college athletes come from low income families.

It is true that they get meals and “free tuition” due to scholarship.

But the fact that they can’t receive help from friends who can provide some funds while they are in college due to the fact that they might commit an NCAA violation.

This tells about the garbage rules that the NCAA has instituted and it feels to me at times that they want these college athletes to remain poor while they are attending college.

At the same time, these same college athletes should get a whole lot more compensation for the amount of money that the NCAA are making.

One thing that they can do is not make the scholarship a one year deal, but make it for the entire four years so that the college athlete will not have to feel the extreme pressure of succeeding on the field as well as in the classroom.