By Cheval John
As SuperBowl 50 is about to begin in about two hours, national media outlets from CBS, the NFL Network, ESPN, USA Today, the New York Times, the Houston Chronicle etc. are providing a whole lot of attention and buzz around the different strategies that lead either the Carolina Panthers or the Denver Broncos to winning the championship.
A new wave of media is making the national media to take notice and even adapt to how they broadcast events like the SuperBowl.
In the case of blab, their application makes it easier for someone who is a podcaster to record their shows in front of a “live audience” and overtime build their fanbase for their shows.
I can say that I am one of the podcasters who have started to record my show, What’s The Word? on blab from September of 2015 and have been putting the show’s recordings on BlogTalkRadio to come out at a later time.
BlogTalkRadio was where I started my show three years ago on this very day.
I never thought I would still be podcasting even now because most podcasters don’t make it past the seventh episode because they don’t see the immediate results of getting rich from their podcasts in the same way that John Lee Dumas has become rich from his “Entrepreneur On Fire” podcast.
Dumas is the exception because he was the first to have a 7-day a week podcast and that is the reason why he is extremely successful with his podcast.
Many don’t understand that podcasting takes hard work and dedication and that you will not achieve a million downloads overnight according to this article on Libsyn’s blog.
I know that I was blessed to have begun my podcast which is an extension of Vallano Media from Huntsville, Texas, a small city which is an hour north of Houston and that the guests from the early episodes of my show were faculty and sports coaches from my alma mater, Sam Houston State University.
The very first guest for my show was Peter Roussel, former White House spokesperson and current adjunct professor in the Mass Communication Department.
Even though my first episode did not start out well, I have learned how to become a better podcaster over time.
I am still learning to this day of how to be a great podcaster for the better.
Plus, I am not going after the A-listers as much to be on my show as I did before (even though my intention was to lift them up to another level of success) because I want to treat everyone the same and not give special treatment just because they are a well-known name for the better.
Also, you will get a whole lot of value from a guest who is not a well-known celebrity and will uplift your audience and even yourself to be better people.
A couple of my favorite episodes showcases that example of not too well known guests who have uplifted me and my audience for the better.
Christin Kardos, who is now a community manager for Convince and Convert
Kelly Hungerford, Digital Strategist
Greg Walker, Author And Entrepreneur
Jackie Bernardi: Entrepreneur And Beauty Industry Business Catalyst
Tamara McCleary, Creator of RelationShift
So the most important message that you can take away from this post is to always be consistent with putting out uplifting messages on your podcasts, blogs, YouTube videos, etc. and don’t ever look for the “overnight success” because overtime, you will achieve important milestones that will make you appreciate the hard work that you put into creating quality shows for the better.
By Cheval John
The most anticipated event of the year in the National Football League (NFL), the 50th SuperBowl is set to become reality tomorrow at 6:30 p.m. eastern, 3:30 p.m. pacific.
For a lot of people, this SuperBowl is the most spread out in history.
According to the Houston Chronicle‘s John McClain, the NFL’s media center headquarters is in the city and county of San Francisco, while the media day event that took place on Monday night is in San Jose, 48 miles south of San Francisco.
Another observation that Mr. McClain noted in his article for the Chronicle is that the teams who are participating in this momentous event are based in different parts of the San Francisco Bay Area.
The Denver Broncos are practicing and staying at a hotel in the city of San Francisco.
The Carolina Panthers are practicing and staying in San Jose.
So the logistics of the whole SuperBowl events taken place in the San Francisco Bay area, are in a lot of ways a nightmare.
For veteran sports journalists like Mr. McClain, who have covered the NFL for the Houston Chronicle for 35 years, and Charean Williams, writer for the Fort Worth Star-Telegram, who is in her 22th year of covering the NFL, the travel will be challenging and at the same time fun.
As Jackie McMullan mentioned years ago during an behind the scenes of ESPN’s, “Around The Horn,” the SuperBowl is where journalists are working extremely harder because they have to cover stories like never before.
They have to showcase every angle of what is happening at the city that is hosting the SuperBowl.
In the case of this SuperBowl being held in the San Francisco Bay area, these journalists will have to travel long distances to do interviews with the football players who are participating in the SuperBowl, go to the NFL Awards show, plus go to the NFL meetings where the commissioner of the NFL address the state of the football league that he is in charge of.
One can ask, what if the 49ners was still playing their football matchups at the old CandleStick Park in the city of San Francisco, would there have been a SuperBowl in the Bay area?
I can honestly guess that the San Francisco Bay area would not have hosted the SuperBowl if the 49ners have played their home matchups in their old stadium.
But because of the newly built Levi’s Stadium in the city of Santa Clara, which has a population of over 120,000, they were able to lure the NFL to host the big matchup in their area and bring in a whole lot of revenue to their respective cities.
Plus, they will be able to gain more national and even international attention like never before.
For example, the mayor of Santa Clara, Jamie L. Matthews, was featured in the New York Times about how he will not attend the SuperBowl despite getting a free ticket.
Though it was not planned, Mr. Matthews’ “refusal” to attend the SuperBowl that is being hosted in his city, has gotten a lot of press because people were curious to know why he would turn down a free ticket when many others are paying thousands of dollars to be at the stadium.
So for those who have traveled to the San Francisco Bay area for the SuperBowl, I commend you because y’all can say that you were at the most wide-spread SuperBowl event in history.
As for the predictions of who will win the SuperBowl?
I will say that the Denver Broncos will surprise everyone and defeat the heavily favored Carolina Panthers.
And everyone else who live in the Denver area like my friend and coach, Tamara McCleary, are also believing for a Broncos win.
By Cheval John
I still remembered the day I first started blogging five years ago.
I was about to start graduate school and was at an on-campus job fair at my alma mater, Sam Houston State University in Huntsville, Texas.
There were many university departments ranging from the career services to the athletic department looking for people who would fill their positions as an intern or part-time work.
I first approached the athletic department about the possibility of working with their marketing team.
I felt that I was qualified because in the previous semester, I interned at an on-campus public relations agency called Priority One.
The public relations agency is part of the class where students form a company and do real work for clients with the SHSU university departments and in the process gain class credit towards their Mass Communications degree.
In my case, I was auditing the class (which mean I got no class credit, but payed less money for the class)
I took that route because I knew that I would have the opportunity to gain actual public relations experience that would give me an opportunity to compete with other graduates for work at a marketing/public relations company.
So I applied for the marketing position at the athletic department’s booth and got rejected because I was overqualified.
A couple of minutes later, I saw the booth of the college’s newspaper of record, “The Houstonian”
I went up to the booth and the editor-of-chief of the newspaper had asked me if I had wanted to be their blogger.
Prior to her asking me about becoming their blogger, I had a vague idea of what a blog was.
That idea of a blog probably came about from an NCIS episode when the main character, Gibbs, asked the forensic scientist, Abby, what a blog was since the sister of special agent McGee, who was portrayed by Trioan Bellasario, had a blog.
And since I did not had any prior blogging experience, I could have told her, “No, I don’t want to work as a blogger.”
However, I said yes to the opportunity of becoming a blogger because I knew that it would allow me to become part of the college newspaper and gain experience as a journalist.
I was then connected with the person who was in charge of their social media to set up an account for the blog.
She had “recommended” using WordPress to set up the blog.
It was at that time, I came up with the name, “What’s The Word?” and created the blog with the free WordPress.com account.
After that, the social media editor linked the blog to the school’s newspaper account.
Then, I written my very first blog post on January 27th, 2011 entitled, “Hello Everyone,” which for some reason, the blog date is 6 hours ahead of central time.
It was awesome to realize that I was simultaneously blogging for the school newspaper and myself because I was the only one who had access to this blog.
I also knew that I had the platform to share my opinions of what is happening on my college’s campus, the sports world, etc.
It was also cool that blogging led me to become a sportswriter because of my curiousity to see what it would be like to cover a sporting event.
And the opportunity came about when the SHSU baseball and softball team was hosting a weekend series during spring break.
I decided to attend the softball double-header matchup on Saturday and then the baseball matchup on Sunday.
This blog post, “A Weekend Not To Remember” came about from covering both athletic teams that weekend.
Also, that spring break weekend of covering those sporting events got me hooked on being a sports writer.
As a sportwriter for the college newspaper, I was able to cover the SHSU Volleyball team and simultaneously covered the SHSU Football Team run toward the national championship for the blog.
Eventually, I “left” the school newspaper after I took a semester off from graduate school and converted this blog into my media company, “Vallano Media.”
At the same time, I became a freelance sportswriter for the Huntsville Item in addition to running this company and covered teams that won conference championships in their respective sports.
The reason why I will continue to blog is because I still have the desire to make a positive impact in the world for the better.
Plus, I know that I am apart of a crowd who are setting themselves up for success for the better because of their blogs, podcasts, YouTube channel, etc.
The people above will thrive for the better despite the continued layoffs due to companies shutting down or merging to become a giant corporation.
By Cheval John
When a person knows their destiny, they will work extremely hard to fulfill their destiny for the better.
Monique Hoffman, a.k.a. Q The Brand, knew that she was meant to do more with her life.
She discovered her path to success as chef after leaving the mortgage industry.
In that process of discovery, she developed strong friendships and provided her perspective on her love with cooking.
And since she was showcasing her expertise in the culinary arts on social media, she was growing her social network following and many businesses were asking her about how to grow their businesses for the better using social media.
Q was able to transition her brand into social media and created a consultancy that helps businesses to be successful on social media for the better.
She shared with me on What’s The Word? about what drove her to be successful with her business and her Marketing Therapy show that is recorded on the live streaming platform called Blab and is available on iTunes.