By Cheval John
Tamara McCleary, Creator of RelationShift
Businesses who want to succeed in 2015 need to understand how to use social media to engage with their customers and clients.
The problem is when they connect on social media, they go straight for the sale instead of building a quality relationship with their customers/clients.
When they go straight for the sale, they are sending the message to the prospective customers that they do not matter and they are just a number.
That approach will lead to a negative hit on their bottom line.
Example: Last night, I had the honored of interviewing Tamara McCleary, who is regarded as the queen of social relationships* on my podcast, “What’s The Word?”
As I allowed for anyone to ask her a question about building authentic relationships on social media, a person, which I will call Kwon, (you will hear his real name in the episode below at the 26:33 minute) called in.
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Instead of respecting Mrs. McCleary’s time and asking a question, he went on his soliloquy on relationships and promoted his new book.
He tried to take advantage of the opportunity to share his thoughts and promote himself.
Afterward, he sent me a message via Twitter saying that he wanted to be a guest on the show and share about his philosophy on relationships.
Kwon showed that he was only interested in promoting his book and not sharing valuable information that would enrich other people’s lives.
He also displayed a lack of respect for Mrs. McCleary and in the process, made a bad first impression.
If he had interact with potential customers in the same way as organizations like the Houston Texans, who are constantly interacting with their fan base via the Texans Cheerleaders, then he would have earned the trust of the audience.
In turn, the audience would put their reputation on the line because they believe in his work.
So to recap, if you want to build a loyal following in 2015, be sociable and interact with your audience.
If not, then you will create a bad reputation for your brand and business because of your self interest in just selling and not creating lasting relationships with your audience.
Do you believe that companies are building trust with their potential customers on social media? You can reply below.
*Term was coined by Rachel Miller, Chief Listener of Pipeliner and co-host of the Twitter Chat, #sshour.
Related
To Succeed In Business, Build True Relationships
By Cheval John
Tamara McCleary, Creator of RelationShift
Businesses who want to succeed in 2015 need to understand how to use social media to engage with their customers and clients.
The problem is when they connect on social media, they go straight for the sale instead of building a quality relationship with their customers/clients.
When they go straight for the sale, they are sending the message to the prospective customers that they do not matter and they are just a number.
That approach will lead to a negative hit on their bottom line.
Example: Last night, I had the honored of interviewing Tamara McCleary, who is regarded as the queen of social relationships* on my podcast, “What’s The Word?”
As I allowed for anyone to ask her a question about building authentic relationships on social media, a person, which I will call Kwon, (you will hear his real name in the episode below at the 26:33 minute) called in.
Instead of respecting Mrs. McCleary’s time and asking a question, he went on his soliloquy on relationships and promoted his new book.
He tried to take advantage of the opportunity to share his thoughts and promote himself.
Afterward, he sent me a message via Twitter saying that he wanted to be a guest on the show and share about his philosophy on relationships.
Kwon showed that he was only interested in promoting his book and not sharing valuable information that would enrich other people’s lives.
He also displayed a lack of respect for Mrs. McCleary and in the process, made a bad first impression.
If he had interact with potential customers in the same way as organizations like the Houston Texans, who are constantly interacting with their fan base via the Texans Cheerleaders, then he would have earned the trust of the audience.
In turn, the audience would put their reputation on the line because they believe in his work.
So to recap, if you want to build a loyal following in 2015, be sociable and interact with your audience.
If not, then you will create a bad reputation for your brand and business because of your self interest in just selling and not creating lasting relationships with your audience.
Do you believe that companies are building trust with their potential customers on social media? You can reply below.
*Term was coined by Rachel Miller, Chief Listener of Pipeliner and co-host of the Twitter Chat, #sshour.
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About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.