Top 10 Livestreamers To Follow In 2017
By Cheval John
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The world of livestreaming has evolved into a major force for social media.
Meerkat, which was the first platform to kickoff the livestreaming revolution in 2015, disappeared earlier this year.
Vine was shutdown while Periscope officially merged into the Twitter platform.
Instagram joined the livestreaming community with Stories, which by the way copied Snapchat.
Facebook’s platform went further by creating live video in their stories platform, which allows anyone to be live for 60 minutes before the video disappears.
And Facebook themselves created their own live streaming platform that allows anyone of their 1 billion plus users to go live on their accounts.
My guess is that Facebook will continue to dominate social media and even be the place where live streamers will broadcast their shows.
Which leads to the unfortunate “demise” of blab when the executives decided to shut down their service and leave many people who were still on the platform scrambling for other platforms to broadcast their shows.
The ones who left blab before their initial shutdown spread out to different emerging platforms like huzza.io, crowdcast and bluejeans network.
Note that bluejeans network was around for 7 years before they became a major force for live streamers.
Plus, the blue jeans network and huzza.io had the technology that allows anyone to simulcast their shows to facebook live.
Who knows what livestreaming platform will be around in 2017.
In the same manner, many livestreamers have flourished this year.
While some have disappeared from the livestreaming world.
I have decided to create the second annual “Top 10 Livestreamers To Follow In 2017.”
The criteria for making the list above is that a livestreamers show have to broadcast their shows on a weekly basis and also deliver value that solves their audience’s problems.
So without further ado, here are the top 10 livestreamers to follow in 2017.
1. Vicki Fitch
Mrs. Fitch is the direct sales expert and host Vicki Fitch Live on Facebook Live, where she interviews authors and other livestreamers who are making a difference in the world.
2. Ross Brand
Mr. Brand is the host of Livestreaming Universe, a show that features other livestreaming stars in the world.
Mrs. Wilkerson is a 2000 Olympian Gold medalist and is a motivational speaker as well. She served as an analyst for NBC during the 2016 Olympic Games in Rio de Janiero, Brazil. What is impressive is that she has embraced livestreaming and host her own show on Facebook Live on Sunday nights.
Jennifer host her popular Jenny Q Show on Facebook Live, where she interviews authors and livestreamers.
She moved her show to Facebook way before the shutdown of blab.
Mr. Jackson is the co-host of “The Show Live” and is know as the livestreaming lawyer.
Mrs. Hoverstad is the other co-host of “The Show” and is herself an attorney
Camila is the vice president of the Gulf State Home Buyers. She produces livestreaming videos on Snapchat to show her clients the process of buying a house.
Melodee, known as “Master Mel” is a fifth degree blackbelt and a TEDX speaker
Victoria is the owner of Blend Social and provide advice about livestreaming and business on Snapchat.
She is one of the founders of the upcoming Summit Live UK
10. Sarah Moore
Sarah is the founder of Eleven Lights Media, have achieved a lot more success with her business and was named among the “Top 50 Snapchat Accounts To Follow” by Mashable.
Honorable Mentions
Stacy is the host of Bible News Radio and host of Periscope VIP with Stacy Lynn Harp
Mr. Kapos is the owner of Perfection Chocolates in Sydney, Australia
His shows on Periscope transformed the company into a “global” brand.
Vincenzo Landino and Amy Schmittauer
The co-founders of Aftermarq host a weekly recap show about the changing world of livestreaming and social media called Afterthoughts
It Is Not All About The Numbers In Influencer Marketing
By Cheval John
November 17th, 2017
Couple of weeks ago, I received an e-mail from someone who claimed they could increase my instagram followers by 27%.
This is the start of the e-mail
Greetings sir,
I see you’ve been posting on social media again. Your posts keep appearing on my timeline, but they never seem to have that many likes and shares.
I used to be in the same boat too. So did these people.
This person then showed me instagram accounts of people who had an average of 1.77 million followers.
The message continues:
We all have something in common. We all managed to increase how many followers we have just by following an easy to use system.
I developed this system when I did not seem to be getting as much engagement as I thought my posts deserved and now I want to share it with you.
Using my system, you can increase your followers to over 4,300 almost overnight.
After reading this e-mail, I had to laugh.
The question is why would someone send out e-mails claiming to increase instagram followers overnight.
The answers are revealed in these statistics:
59% of micro-influencers think Instagram is the most effective social media platform to engage their target audience-Veloce Network
57% of companies in the fashion and beauty industry use influencer marketing in their marketing strategy-Veloce Network
92% of consumers trust recommendations from peers on social media above all other forms of advertising-Veloce Network
84% of companies plan on working with a social media star in the next year-Influencer Marketing Hub
67% of marketers will increase influencer marketing budget over the next year-Marketing Profs
Infuencer Marketing In Instagram Alone Is A One Billion Dollar Industry-MediaKix
With all of that money on the table, many are trying to become an instagram influencer.
Some are willing to cheat their way to success either by buying followers, joining pods or using bots.
Sarah Moore, founder of Eleven Lights Media, explains in this video about instagram pods and why she totally hates it.
The only way I can see pods as a good thing is if people are using them to collaborate and share their ideas within the community.
Other than that, I am not a fan of instagram pods
Bots are a totally different beast.
Third party companies created these bots particularly for people to buy for their instagram accounts.
They would set up these bots to comment or like a post for a certain amount of time to make it look like they are getting engagement on their instagram accounts.
When people see the supposed engagement from the bots, they will think this person or brand is an influencer.
Those who used these bots to build their account will be able to pitch to these companies on why they should work with them.
My guess is they will use these same bots to grow their clients account.
The problem is they are not growing their audience organically and it goes against instagram’s terms of use.
This is why instagram is on the offensive of shutting down third party services that provide bots.
A person or brand will never beat instagram with bots or pods because they are changing their algorithms constantly
Just because you do not have a 100,000-1,000,000 followers does not mean you are not an influencer.
If you have the right people following you, then you are an influencer because they know you bring value to them.
So continue to listen to what your audience are chatting about and interact with them.
They will give you ideas of what type of content you need to provide.
When you provide the content that solves their pain points, they will naturally share it and over the long haul, you will grow your following organically.
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