Tag Archive | Madalyn Sklar

Top Seven Twitter Chats For Starters

By Cheval John

Here are some statistics to think about:

-Social media users have risen by 176 million in the last year-Brand Watch

-Online adults aged 18-34 are most likely follow a brand via social networking-Marketing Sherpa.

In 2016, there were 2.3 billion active social media users-Brand Watch.

Among the above statistics, Twitter users are about 350 million.

Yet, that platform allows you to interact with people in real time.

And the majority of journalists are on Twitter.

You can interact with them on a daily basis and they will notice your giving spirit.

That is how entrepreneurs like Josh Elledge, founder of Upend PR got to be on media outlets across the country.

Side note: Diane Gottsman is in my mind the best teacher on how to be a giver because she shares advice on etiquette that has made her a media resource.

One way to share value with your potential customers is to participate in Twitter Chats.

Twitter Chats are a place where you can interact with people using a hashtag.

You can use these Twitter Chats to get ideas for your content marketing.

And maybe interact with some journalists too because they might even be on Twitter chats

So how do you know which Twitter chats is right for you?

To answer your question, I have compiled a list of seven twitter chats that will give you valuable advice with your content marketing.

1. #TwitterSmarter

Twitter Smarter occurs on Thursdays at 1 p.m. eastern, noon central.

It is hosted by Madalyn Sklar, who is one of the leading authorities on Twitter marketing.

The chat has guests who answers questions on tips and strategies on how to use the social media platform.

And the majority of the time, the chat trends on Twitter.

2. #ChatSnap

#ChatSnap occurs on Wednesdays at 2 p.m. eastern time, 1 p.m. central and is hosted by Kristy Gillentine.

This chat focuses solely on snapchat and how marketers can use this platform.

Kristy is one of the leading authorities on Snapchat and her Twitter chat has been quoted on Social Media Examiner

3. #MediaChat

#MediaChat occurs on Thursdays at 10 p.m. eastern, 9 p.m. central and is hosted by Aaron Kilby.

This chat focuses on different trends that is happening on social media and usually have guests like Jessica Ann

4. #LetsLivestream

#LetsLivestream occurs on Wednesdays at 3 p.m. eastern, 2 p.m. central and is hosted by Rachel Moore, owner of Really Social.

This chat is a combination of a Twitter Chat where people can engage with their fellow participants and a Facebook Live Show where Rachel interviews the guests about different live streaming strategies.

5. #WinnieSun

#WinnieSun occurs on Wednesdays at 2 p.m. eastern, 1 p.m. central and is hosted by you know who, Winnie Sun.

Winnie is the founder of Sun Group Wealth Partners and has made appearances on major media outlets to share her expertise surrounding the finance industry.

Her chat has a panel of guests that shares about how to manage your money and also social media topics in between.

It trended on Twitter today which shows the popularity of the chat .

6. #ContentWritingChat
#ContentWritingChat occurs on Tuesdays at 11 a.m. eastern, 10 a.m. central and is hosted by Express Writers, LLC

Express Writers was founded by Julia McCoy in 2011 and has clients around the world.

Their twitter chat is about best practices surrounding content writing, the dos and don’ts of content writing.

Content Writing Chat also has guests who are experts in the evolving social media fields and they share what works for them in their content marketing efforts

7. #BlogElevated

#BlogElevated occurs on Mondays at 10 p.m. eastern, 9 p.m. central and is co-hosted by Lisa Stauber and Bobbie Byrd.

This chat shares about how a person can grow their blogs and also different ethical tactics that will make your blog stand out.

Blog Elevated is like an open forum where each of the participants can share what works for them in their blogging strategies and the hosts themselves will share some valuable advice that you never thought of before to grow your blog.

So there you have it, the top seven twitter chats that can help you grow your social media presence online.

Do you have a favorite Twitter Chat that has helped you with your social media marketing? You can leave your comment below

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The Basics of Using Twitter

By Cheval John

The world of social media has changed over the last few years.

What remained are the dominant players: Facebook and Twitter.

LinkedIn is still an important platform for many entrepreneurs, business professionals and college graduates who are looking to get hired at a new company.

However, LinkedIn is now part of Microsoft due to the purchase earlier this year according to the Wall Street Journal

With rumors earlier this year of executives trying to sell Twitter, one could wonder if the social media platform is still viable for people trying to build a business or a personal brand?

Heck Yes

Though Twitter have about 320 million active users according to Adweek, you can still interact with people you admire in “real time”

The problem is many businesses see these social media platforms as a place to promote themselves for free and not interact with their customers.

On the flip side, small businesses understand the importance of social media and are being profitable in the process

I created a video below that explains the basics of using Twitter as my free gift to you for #smallbusinesssaturday.

The advice I share can apply to Facebook, Pinterest and LinkedIn because all of these platforms should be used to build trust with your audience.

Below this video are the twitter chats (conversations around a hashtag like #bizheroes of Paper.Li) I mentioned in the video:

Madalyn Sklar’s #twittersmarter Thursdays at 1 p.m. eastern, noon central: www.madalynsklar.com

Hootsuite’s #hootchat Thursdays at 3 p.m. eastern, 2 p.m. central : www.hootsuite.com

Chelsea Krost’s #millennialtalk Tuesdays at 8 p.m. eastern, 7 p.m. central: www.chelseakrost.com

Bonus: Applebee’s #livelunch Fridays 1 p.m. eastern, noon central: www.applebees.com

What are your favorite Twitter chats and how are you celebrating #smallbusinesssaturday?

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The Nation Is Recognizing #HTownTakeover

By Cheval John, September 3rd, 2016

The #HTownTakeover has officially been recognized by the USA.

It should be called the University of Houston potentially crashing the College Football Playoff party.

The reason is that Houston dismantled the defending Big 12 Champion University of Oklahoma 33-23 in front of a sellout 71,016 at NRG Stadium in Houston, Texas.

UH students, faculty, alumni and even the city of Houston are celebrating this epic win against a top-ten opponent.

The Cougars solidified the hype of possibly being the first team from a non-power 5 conference to make the four-team playoff.

It also makes a case for UH to be included in the Big 12 Conference.

Here is Elissa Rivas, a reporter and anchor of ABC 13 Houston responding to this tweet about the Big 12 proposal by UH

And the Houston Astros was watching the matchup during batting practice in preparation for their second game against the Texas Rangers

And UH President and Chancellor of the UH System, Dr. Renu Khator, echos the statement about the win against OU as a statement matchup.

So why is it that UH is all of a sudden the talk of the town

It has to do with their head coach Tom Herman.

Before Coach Herman arrived, UH was an above average football program under the previous head coach Tony Levine.

Coach Herman set a winning culture in the football team and even implored the college students to attend their home matchups.

And the #HTownTakeOver took root on the UH Campus and later in the city of Houston after they won the American Athletic Conference title, then the Peach Bowl against Florida State.

I can argue that former UH softball coach Kyla Holas built the program from the ground up and made them a powerhouse in collegiate sports.

Since UH softball or any other women’s sports does not garner the attention like football and basketball, they are left in the shadows of the money-revenue sports of collegiate athletics.

With the above being told, they are a few lessons that anyone can learn from the recent success of the UH Football Team.

1. You Must Have A Winning Mindset

Though the UH Football Team did not have any top recruits like their counterparts in the Power Five Conferences, they developed the mindset that they could beat any collegiate football team in the country.

They understood that to develop that winning mindset, they had to work as a team

Dave Sanderson explained on my show, What’s The Word, that the passengers of the US Airways Flight 1549 survived the plane crash because they worked together to escape the sinking plane

In the same way, we must have the mindset that we can succeed in our business and careers because sooner or later, the success will come to past.

2. You Must Be Laser-Focused on Your Goals

In the midst of the noise that UH could go to the Big 12 Conference, the coaching staff reminded the team of their goal of winning the AAC championship this season.

They understood that they had to beat OU if they wanted the collegiate football world to take them seriously as a football team.

As business owners, we hear all the noise of the rise of a new social media platforms that can revolutionize our business and that we need to be on there.

We need to stay laser focused on our goals that will eventually lead to the success of our business.

3. You Must Surround Yourself With Like-Minded People

The UH Football Program would not have achieved their success had it not been for the administration under Dr. Khator.

Dr. Khator invested money into the athletic department that allowed them to improve the stadiums around the UH campus.

And since UH Football is the main draw for the university, they are determined to keep Coach Herman at the university as long as Dr. Khator continues to believe in the athletic programs.

You must surround yourself with people who believe in your dreams of a successful career or business because they will lift you up to the next level.

The places to find like-minded people is at conferences and networking events.

And you can jump-start the friendships on social media in group chats because you will be able to build trust with your potential customer or business partner.

As I conclude this blost post for better, here are a few group chats on Twitter to consider joining:

Twitter Smarter hosted by Madalyn Sklar

Biz Heroes hosted by Paper.Li

ChatSnap hosted by Kristy Gillentine

Viral Chat hosted by Post Planner

Influencer Chat, hosted by Rebekah Radice, Ann Tran and Diana Adams

HootChat, hosted by Hootsuite

VC Buzz, hosted by Ann Smarty

Media Chat, hosted by Aaron Kilby

Millennial Talk, hosted by Chelsea Krost

Dare To Be, Hosted by Andrea Sanchez

Blog Chat, hosted by Mack Collier

Lets Live Stream, hosted by Rachel Moore

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