Tag Archive | Live Streaming

Cynthia Bazin’s Transition To Founding “The Smart Chic”

By Cheval John

Live video has changed the way how we interact on social media.

Before, we would chat with many people via social media platforms like Facebook (Instagram), Twitter, LinkedIn, Snapchat, YouTube to keep up with what is happening in the world.

With Twitter, it made communication much easier in “real time” because of the instantaneous response.

When live streaming arrived in 2015, interaction on social media went to the next level with no signs of slowing down.

According to Cisco, 82% of all internet traffic will be drived by video by 2021.

Which means if you are not using video for your business, it will become much harder to reach your ideal audience in the future.

Another reason why you should be using live video is to meet people you would not have met before even with social.

I was very fortunate to have met Cynthia Bazin two years ago via live streaming.

She was among the early adopters of Periscope and also made some guest appearances on shows which was hosted on the now defuncted video platform called blab.

Cynthia have the drive of helping business owners to be laser focused and her company “The Smart Chic” is centered on her values.

I had the opportunity to interview Cynthia on this week’s episode of What’s The Word?

The show was recorded on Facebook Live via Blue Jeans Network

In this episode, you will hear:

How she transitioned from a private investigator to running her company

Why she did not dive immediately into entrepreneurship

How to run a business on the side while you working in a toxic company

How she overcame doubts to become successful with her company

How live streaming help take her business to the next level

The importance of having a mentor

Why video should be part of the business’ marketing strategy

Snippet of the interview on Vallano Media TV

Full episode on BlogTalkRadio

Cynthia Bazin’s Business Website: www.smartchic.me

Facebook: The Smart Chic

Twitter: @thesmartchic

Did you enjoy this post and who would you want to make a guest appearance on the show?

Building Online Presence One Step At A Time

By Cheval John

The old days of having a career at one company is over.

This holds true for journalists too.

The sequence for every journalist back in the day were:

Spend a couple of years in a smaller media market in order to gain work experience before moving on to a top ten media market like New York City, Houston and Chicago.

Move on from the major media market and work for national media like ESPN, NBC, CBS or ABC.

In this environment where technology is changing the way how we consume content, major media and news stations are cutting back on staff to save money.

Sometimes though, people who work in journalism, decides to leave the profession because the work is demanding.

They might end up leaving for positions in media relations for a large company, a professional sports franchise or even the athletic department at a university.

They believe the transition to a media relations role is easy.

They get a rude awakening of how challenging being in media relations is.

Erica Holloway depicted the transition from journalism to public relations with her article here.

Though journalists stayed at one place their entire careers in the past, some still made a change in careers because they were led to.

Sabrina Cadini spent a couple of years as a television announcer in her native Italy before moving to the United States

She transitioned to event planning and is now the owner of La Dolce Idea Wedding and Soiree, a wedding planning company.

She explained to me how she made the transition to wedding planning

One thing to note.

Sabrina knew how important live streaming is for her business and is using Periscope on a weekly basis to share tips with her audience about social media.

Smart people like Sabrina understand the dynamic of live streaming, podcasting and blogging because it saves them a whole lot of money on their marketing budget.

People who are looking to make transitions in their careers should be building their online presence one step at a time because they never know when their department will shut down.

Are you building your online presence now through social media? Leave your comment below

Newsletter For The Month Of June

By Cheval John

Here are some articles in this month’s newsletter you will enjoy and also help you in your business and career growth:

Was John Deere the First Proponent of Content Marketing? The Story that Started in 1895-Julia McCoy of Express Writers

How This Go-Getter Girl Became a Business Owner at 25-Shinjini Das, Speaker and Contributor to the Huffington Post

7 Common Video Marketing Mistakes Every Brand Must AvoidMyriah Anderson of Impact

Facebook and MLB partner to bring live-streamed games to the social network-Sarah Perez of Tech Crunch

How to Eliminate Your Fear of Live-Streaming When English is not Your Native Language-Dr. Ai Zhang, College Professor

3 Reasons Baby Boomers Are Getting Fired-J.T. O’Donnell in Inc Magazine

6 Reasons to Hire Older, Out-of-Work Workers-Gail Miller of Careernetworx

Do You Know What A Blog Subscriber Is?-Renee Groskreutz of I Teach Blogging

Here are upcoming recordings for What’s The Word? which will be on Facebook Live via Blue Jeans Network (Times are subject to change)

Zala Bricelj-June 2nd 12 p.m. eastern, 11 a.m. central

Jim Palmer-June 8th 4 p.m. eastern, 3 p.m. central

Laura Petersen-June 13th 4 p.m. eastern, 3 p.m. central