By Cheval John

February 14, 2018

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It is very cold today. What is ironic is the end of the week should be warm weather. Think of this like starting off a business project on the wrong note and believe that everything will work out in the end. #lifeinhouston #travel #growthmindset #VallanoMedia

A post shared by cheval john (@chevaljohn) on Feb 12, 2018 at 6:26pm PST

Today’s episode of What’s The Word? features Jessica Ann, who is the founder of Jessica Ann Media.

She is the author of the book, “Humanizing Your Brand” which she self-published in 2016.

Jessica spent years working as a producer for national media outlets including Sirius XM in Washington, D.C. before striking out on her own with her company.

She is the host of the podcast, “The Art of Humanity,” where she interviews leaders about being your true authentic self in business.

Jessica has been featured in media outlets including The Huffington Post.

In this episode, you will hear:

-What Inspired Jessica To Become An Entrepreneur

-Why She Started Her Podcast

-Why Businesses Should Be On Social Media

-Should Businesses Be On Live Video

This episode was recorded on Facebook Live via Blue Jeans Network.

Snippet on Vallano Media TV

Full Episode on BlogTalkRadio

You can subscribe to the show either in Apple Podcasts, Stitcher and Google Play Music.

Website: www.jessicaannmedia.com

Twitter: @itsjessicann

Quotes from Jessica Ann on:

STARTING A PODCAST

I always love podcasts.

I love the fact that I can just be who I am and I can show up on audio and talk to my guests.

I love video too, don’t get me wrong.

But sometimes, it can take away from the experience of the intimate setting of the podcast.

We’re finding growth like through the roof across the board in terms of podcasting.

I didn’t even know it would become such a trend that it is today.

When I first started, I just kind of got this calling and I wanted to talk with people around the globe about what they are working on in a way that would not only help me personally and professionally, but also help my listeners and my potential clients and anyone really who’s listening learn something from the interviews in my podcast.

LIVE VIDEO

You got to figure out what works for you.

In today’s day and age, you have to be on video.

You really need to be on any platform that conveys your message in the most human and real way.

Video gives you that option.

I’m going to be doing more video in the coming months.

I’m excited.

I am evolving.

We are all kind of going through this huge shift in communications and how we talk to each other today.

It’s exciting.

I just need to get out of my comfort zone and I’m sure other people out there might relate to that as well in terms of how we get out in the world.

There are so many different ways we can talk to people and we want to do what number one feels right and true to ourselves.

Also, the way that can make the most impact and video is definitely an expression to do that.

UPCOMING FACEBOOK ALGORITHM CHANGE

As a person in business, I really don’t want to get freaked out over any of these changes.

Algorithms changes all the time.

Business has changed all the time.

We just have to attribute it to an ongoing evolution of the web.

We’ll see what happens over time.

I’m personally not freaking out.

I know some of my dear colleagues and friends are not freaking out either.

I also see some people not happy with it.

Looking back at how google changed their algorithm like penguin and all those silly names a few years ago.

We figure it out as we go.

You can’t freak out.

You just have to grow with what’s happening in the technology world.

They are multiple ways outside of facebook to get in front of your customers today.

Facebook is not the be-all, end-all of marketing granted it is very huge platform.

They are many other options and you don’t necessarily have to be there if it’s not working for you.

I’m a big believer in business and making an impact.

I’m also a big believer in listening and exploring and figuring out what’s working and what’s not and then moving on from there.

WRITING THE BOOK “HUMANIZING YOUR BRAND”

What led me to create this book was people in the business world aren’t accessible.

They write dry jargon language that is incomprehensible and it’s so much more simple than that.

I got tired.

There was a book that was written in 1999 called “The Clue Train Manifesto”

It really just about the evolution of communications.

That was the first point in history where people started writing about this concept.

I quoted it in my book too.

That inspired me to realize we’re shifted so much since 1999 and we need to continue to communicate with our customers in an accessible human way.

So I needed to figure out how to convey this information to the world in a way that was accessible.

The book poured through me.

I had to write it and I had to self-publish it.

I always want to peel back the layers.

It’s like an onion.

How do we really get to the core of who we are.

Not just as a business, but as a human being.

So that’s what I hope to convey in my book.

THE DIGITAL MEDIA WORLD

We can all leave a digital crumb so easy today.

Before going into any type of media or message, ask yourself, “Is This Valuable?”

Can people really get value out of what I’m about to say or broadcast to the world.

We all do that in our own unique way.

That’s a thread I like to ask myself personally and I help my clients as well and all of their communication.

How do we make ourselves a value to the world.

Be out there as much as you possibly can.