Tag Archive | Express Writers

Rachel Moffett, Blogger at Define Your Hustle

By Cheval John

Rachel Moffett made an appearance on What’s The Word? to share about her journey to becoming a social media manager for Express Writers.

Her journey began when she started blogging in 2009.

Along the way, she founded her website, Define Your Hustle.

In this episode, you will hear:

How Express Writers’ twitter chat, #contentwritingchat, build a deeper community with their audience

Why blogging takes a lot of work

Why putting a year into blogging does not make you an overnight success

This episode was recorded on Facebook Live via Blue Jeans Network

Snippet on Vallano Media TV

Full Episode on BlogTalkRadio

Website: www.defineyourhustle.com

Twitter: @redheadrachel

Quotes from Rachel:

INFLUENCER MARKETING

I think a true influencer is really somebody who has trust with their audience.

I think there is a lot of misconceptions that just because you have a million followers on Instagram, you are an influencer.

It’s a lot more effective to have a smaller highly engaged audience than a huge audience that is not paying attention and is not listening to anything you have to say.

If they do not trust you, they are not really going to buy into what you are trying to sell or anything like that.

So I do think it really has to do with trust and building a relationship with your audience if you really want to be a true influencer on social media.

TWITTER CHATS

Twitter just makes it so much easier to have a conversation with people in real time.

You could certainly have conversations on Facebook or Instagram as well.

I do feel on Twitter, people are a lot more open to having a conversation and I think twitter chats kind of break the ice a little bit and makes it easier to reach out and start a conversation when somebody might be a little afraid to reach out to someone new.

LIVE STREAMING

The reality is it’s a really powerful way to connect with your audience.

Whether it is live video or if it is pre-recorded YouTube videos, your audience gets to see you and hear you.

It is like they are right there with you and interacting with you in a way.

On a blog, they are just reading written content.

While that is great and I love reading blog posts, I think there is something really special about that connection you have where you can have a real time conversation with somebody over a live broadcast.

If you enjoyed this episode, would you share it with your friends and colleagues.

Also, who would you like to hear from on this show?