How I Record My Podcast Using Blue Jeans Network

by Cheval John

A couple of months ago, I had written a post about how I convert my live stream shows to a podcast.

Though it showed the step by step process of turning a live stream to a podcast, you were probably wondering how I did a two-person live stream on Facebook Live in the first place.

The video below will show how I simulcast my podcast recording, What’s The Word? using Blue Jeans Network.

I want to let you know there are other video platforms like Zoom Webinar, Wirecast, and even Crowdcast.io that allows you to simulcast to Facebook Live and YouTube.

I chose Blue Jeans Network because their platform is very simple to use and it fits me.

Without further ado, here is the video

In closing, I want to let you know that later this week will be the 300th episode of What’s The Word?

The guest of honor is Heather Havenwood, author, speaker and entrepreneur.

The episode was recorded on Blue Jeans Network and you will hear the entire interview on BlogTalkRadio

Here is a snippet of the interview with Ms. Havenwood

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Yoon Cannon, Founder of Paramont Business Coach

By Cheval John

The attendees at the New York Auto Show will realize all of the newest model cars either carries the Android Auto, Apple Car Play and Blue Tooth.

The last one means that you can sync your apps to the dashboard and listen to your music.

Why I mentioned the above is because all carries some form of podcast app.

So if you are driving to work or on a road trip, you will want to listen to your favorite show.

This should inspire you to create your very own podcast this year because the market is out there.

It is true podcasting will not be for everyone.

You will not know if you don’t try to start your very own podcast.

Here are a couple more factors on why a person should start a podcast according to this year’s Edison Research:

67 million Americans listen to a podcast on a monthly basis

65% of the consumers listen to a podcast on the road

16% has an average income of $150,000 and above

15% of the listeners income is between $100,000-$150,000

14% of the audience makes between $75,000-$100,000

Yoon Cannon has appeared on many major media outlets due to her success as an entrepreneur.

She has sold three businesses during her career and launched her current business, the Paramont Business Coach.

Yoon stopped by my show, What’s The Word? and shared about how she started her first business.

Yoon also shared about why she decided to launch her own podcast called Fast Business Growth Made Easy, this year.

One thing I will tell you is that Yoon uses Zoom live video platform to record her podcast.

That is one of the alternatives to using skype if you are a newbie podcaster.

So I hope this post will inspire you to launch your very own podcast.

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Pay Close Attention To Your Customers

By Cheval John

This past weekend, I had the opportunity to cover and work the 34th annual Houston Auto Show along with the team of In Wheel Time Radio, held at NRG Center.

What was different is that the Auto Show was moved to April instead of January due to Super Bowl 51.

The show was also happening at the same time as the Mecum Auctions show.

Though they were about 40 manufacturers there, four of them stood out to me:

Tata Motors Limited (Jaguar and Land Rover), Chevrolet, Volvo and Infinity.

I truly believed that the representatives from each of these brands were so focused on making the attendees feel welcome and also were prepared to answer all of the questions that future customers had about their vehicles.

The team from Chevrolet educated the customers about their 2017 vehicles and their new 2018 Chevrolet Equinox.

One of the product specialist let me know that they were offering a test drive of the new vehicle during the weekend of the auto show.

The attendees of the Auto Show were the first in the city of Houston to drive the Chevrolet 2018 Equinox.

If she did not let me know about the test drive of the new vehicle, I would not have traveled in the 2018 Equinox along with the attendees of the auto show.

With that being said, I will focused more on the jaguar and land rover brand in this post.

They have consistently kept their vehicles as simple as possible in order to make their customers feel appreciated.

They did not set out to be like everybody else in the automobile industry.

They pay close attention to detail in the design, the look and feel of the vehicles.

In all of the Jaguar vehicles, you will notice that the front lights looks like the eyes and face of a jaguar.

And the back lights also look like the eyes of the jaguar.

So if you see anybody driving their cars in a tunnel, you will tell right away that it is a jaguar brand.

What is more impressive, Tata Motors Limited gives them the autonomy and freedom to stay true to themselves.

It is almost like an investor from shark tank risking their own money in an entrepreneur believing that they will get double or triple the returns on their investments.

They don’t try and meddle with the designers or the leadership of the subsidaries they invested in because they truly understand what they bring to the table.

The Jaguar and Land Rover booth was very welcoming and vibrant at the Houston Auto Show (I visited their area about 13 times during the entire show).

I got a sense that the product specialists were on a mission to make the visitors feel welcome.

They were not focused on convincing the public that they should buy the company’s vehicles.

The lady who explained to me about the 2017 F-Pace model, believed the vehicle was going to solve the problem of space in a sports sedan.

She herself is a fan of sports cars.

She truly wanted to have a type of sports car with a lot of space like a family sedan.

Another car specialist gave me a history lesson of how the jaguar started out as a race car in the late 1920s.

She also explained that all of the land rover vehicles were modeled from their original farm truck design, evolved into the defender used during World War II and of course, the rest is history.

In a lot of ways, the land rover and jaguar brand reminded me of the company Apple because the co-founder, Steve Jobs, was so focused on their brand being different from the other computer companies.

They wanted to make sure their computers was not the same as everyone else.

Michelle Van Otten is the same way because her mission is to help every business owner to succeed in their companies while staying true to their core values.

The main lesson I took away from the houston auto show (jaguar and land rover brand) is this:

We have to become customer centric and not worry too much about profits.

We have to interact on a daily basis with our prospective customers via social media channels to hear their pain points.

From there, you will be able to create a product or service that will solve their specific problems and become profitable in the process.

That is what the Jaguar and Land Rover brand did and they are more successful than ever.

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Winnie Sun Brightens The Finance Industry

By Cheval John

April 5th, 2017

I had the opportunity to meet Winnie Sun “in person” a couple of weeks ago.

Her personality shined during our meeting.

I had chatted with Winnie on many occasions on social media (mainly Twitter).

She displayed her knowledge of the finance industry that made it simple for all of us to understand.

Winnie’s interest in learning how to be better at social media has allowed her to participate in many twitter chats outside of finance like #contentwritingchat,#mediachat, #twittersmarter, and the list goes on.

She also host her own twitter chat, #winniesun on Wednesdays at 2 p.m. eastern, 11 a.m. pacific.

Our meeting actually happened over video during the live recording of my show, What’s The Word? on Facebook Live via Blue Jeans Network.

You will have the opportunity to learn about how Winnie transitioned from working in media to finance.

In addition:

You will hear how social media has helped Winnie’s company, Sun Group Wealth Partners, to be very affordable

Why live video is the future for any business

What led Winnie Sun to become an entrepreneur

If you enjoy this post, you can subscribe to this blog on the upper right hand corner to see past and future articles about social media and business.

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Newsletter On April Fool’s Day

By Cheval John

Today on April Fool’s, I will be launching my first company newsletter that will have articles from different professionals in business and social media.

The newsletter will be published once a month.

You will also see links of upcoming podcast recordings on Blue Jeans Network for this month.

The room for each of the recordings on Blue Jeans Network will hold up to 50 people.

If you can’t make it to the Blue Jeans Network Room, the shows will be simulcast to Facebook Live on my business page.

You can subscribe on the top right button for blog posts that will be out on Wednesdays.

So without further ado, here are the articles to check out:

The Dos and Don’ts Of A Strategic Company Blog– Kelsey Meyer, President of Influence and Co

Move Over Shark Tank, There’s A New Show In Town-Shama Hyder, Founder and CEO of The Marketing Zen Group

Social Media Marketing World Key Takeaways #SMMW17-Katie Lance, Owner of Katie Lance Consulting

No — I Won’t Supply My References Before The First Interview-Liz Ryan, Owner of The Human Workplace

The [Truth] about Influencers: Where we are + where we need to goDr. Karen Freberg, Assistant Professor at the University of Louisville

The 300th Episode of What’s The Word? will be on April 25th featuring special guest Heather Havenwood, CEO of Havenwood Worldwide, LLC on BlogTalkRadio.

Upcoming Podcast Recordings on Blue Jeans Network:

Thomas Mulliez, Owner of Trekkers-April 4th, 2017

Jeremie Piette, Former Professional Soccer Player-April 13th, 2017

Christine Clifton, Author of “You Don’t Have To Shout To Stand Out-April 18th, 2017

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