Cinnabon Shocked The World With A Simple Response

By Cheval John

Recently, I saw a post on Twitter which captured my attention.

This post mentioned about a major brand, Cinnabon, responding to someone who had mentioned them on Twitter.

What was more interesting is the post about Cinnabon responding to a person came from a well known journalist who covers one of the major professional sports in North America.

I would expect someone to have that reaction when a celebrity or an influencer answer them in a tweet.

For a well-known media personality in sports to be in shock when a major brand answers them is surprising.

It should not be a surprise because it shows even well known major media personalities are human too.

If a celebrity or media personality is shocked by a major brand answering them, it shows most major companies as a whole are not great on social media.

It is disheartening to see how major brands are treating social media like another broadcasting platform.

The only time you will see them on social media is when they have something to sell or a major event they want to promote.

They fail to understand people (mostly the millennial generation) are much more savvy than ever.

They can sniff out a person or a brand who are trying to sell to them.

Here are some stats to back up this point:

Only 22% of brands are trusted-Search Engine Watch via (Havas Media)

43% of millennials rank authenticity over content when consuming news-Search Engine Watch via (Forbes)

32% of millennials find today’s brand communications helpful-News Cred

So if you want to be successful on social media and have a strong impact on reaching this generation, you have to meet them where they are at.

And follow the examples of companies who are communicating with this generation on a daily basis via blogs, podcasts, live streaming, Twitter chats, etc.

You might gain some creative ideas of building a loyal fan base and save a boat load of money on your marketing budget.

As a bonus, here is a list of twitter chats hosted by these brands who connects with the millennial generation and are building a loyal audience in the process.


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Influencer Marketing: A Modern Marketing Tactic

By Cheval John

It is traffic like crazy here #fourthofjuly #abc13eyewitness #VallanoMedia

A post shared by cheval john (@chevaljohn) on

Today’s post is written by Brooklynn Boyer.

Brooklynn is the Manager of Marketing and Success for Social Peeks, a social ambassador and influencer marketing platform which connects businesses with influencers.

You will see some insights on why businesses are using influencer marketing.

You can also visit their website at

Without further ado, here is Brooklynn

If someone told you that Influencer Marketing started in 1937, would you believe them? It’s true.

From Dale Carnegie’s original publication of How to Win Friends & Influencer People was sparked during a movement of Hollywood actors and actresses – now it’s used in a similar scope with social media stars.

It’s said that, “in the next five years, it will grow to become a $5B to $10B market.”

Yet so many people are ignoring the Influencer Marketing trend.

Instead of another convincing blog post to jump into the Influencer Marketing world, we’re going to explain to you why a cut of your marketing budget would have the best ROI (cough cough 9x ROI according to VentureBeast) in an Influencer Marketing campaign.

Here’s 5 reasons why you should consider Influencer Marketing before it’s too late:

1. Organic Traffic Is One Of The Highest Converting Traffic Sources In Marketing.

Micro-influencers are considered organic traffic because their campaigns are genuine and organic in the sense that they don’t just post anything.

Celebrities, with the right price tag, will generally post what they’re handed.

Micro-influencers tend to do the research, play with the product and express their experience.

2. Ad Blocking Software Is On The Rise.

People are blocking the targeted ads that ‘bug’ them in apps, on websites, and in their search history.

Finding other ways to get into your customers peripherals isn’t hard, you just have to look in the right spots.

Influencer marketing allows this connection with your customer, and they accept it as a valuable and genuine offer.


Like we said above, these influencers are experiencing the service or product before they ‘get social’ with it.

So their audience and fan following trusts them to only represent the brands that are 100% effective and straight up awesome.

3. Video, Interactive Content, And Image-Rich Campaigns.

We practically just described influencer marketing in 3 words.

These types of marketing material have the highest engagement – and they’re practically all that micro-influencers share.

They care about their following, so when brands want to jump in on the action, they care about what the message is and how it comes across.

This is like an extra layer of nurture and customer care that gets put into every single campaign.

4. Influencer Marketing ROI Can’t Be Beat.

As simple as that. With 6x ROI to every marketing dollar in 2015, influencer marketing is now averaging 9x ROI to every marketing dollar in 2017!

With an increase in marketing spend in the next 25 years, the ROI is only going to continue to grow.

The key to finding influencers who allow you to see this type of return is in their engagement rate and their followers adversity to their shared reviews or partnerships with brands.

5. This Is The Top One-Size-Fits-All Marketing Tool Strong

Influencer Marketing can essentially be used across all industries and market types.

It’s not like others that only acquire to brands, or only acquire to services, you can virtually use this tool for anything from fashion to construction – the range is endless.

Influencer-ship has finally stepped away from brands with deep pockets and influencers looking for big payouts – it’s the era of micro-influencers, and you better consider hopping on board before you miss the ship!    Send article as PDF   

July Newsletter: Canada Day

By Cheval John

Social media has reminded us of how connected we are in the world.

We are more aware of what is happening due to social media platforms like Twitter, Facebook, etc.

Since today is July 1st, I want to wish my friends a happy canada day as they are celebrating 150 years as a nation.

I also want to start this newsletter with the news of being named a Houston Top 25 Social Media Power Influencer for the second consecutive year.

It was through hard work and consistently providing value to my audience that allowed me to join fellow social media colleagues in the fourth largest city in the United States on this list.

Another milestone was having the opportunity to speak yesterday at Social Media Day Houston about why business owners should embrace live streaming.

The event occurred simultaneously with other events surrounding Social Media Day which started in 2010 by Mashable.

Thank you all for your support and here are the articles for this month’s newsletter starting off with the Houston Top 25 Social Media Power Influencer’s List

Houston’s Top 25 Social Media Power Influencers-Madalyn Sklar

Jill Castilla: Social media is an opportunity to humanize big banks-Staff from Tearsheet

How to Travel & Make Money?-Codie Sanchez, Speaker and Investor

B2B Social Media Influencers: A Conversation with Tamara McCleary-Carter Hostelley of LeadTail

3 Steps to Get Your Sales Team Onboard with Social Selling-Miri Rodriguez, Senior Social Media and Communities Lead for Microsoft

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Attending The Best Conference In The Midwest

By Cheval John

I had mentioned last week I was going to write about how the Houston Texans Cheerleaders won national attention after their first annual #htcpicnic.

I have not written the post yet and I am sorry about that.

The reason why was I spoke as a panelist at Social Media Week Lima for most of this week.

The conference was held in Lima, Ohio and hosted by Now Marketing Group.

I shared on my show, What’s The Word? about what I learned from social media week lima and why business owners or anyone who are looking at putting together a conference should follow the example of Now Marketing Group.

Hope you enjoy the podcast.

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Taking A “Break” From Work

By Cheval John

I normally would have a post today.

However, I decided to take a break to attend a major league baseball matchup for the first time this year.

I could have put together a fast post regarding social media.

I choose not to do the above because I wanted to be as detail as possible on providing value to you and also be consistent in publishing the blog post.

Later this week, you will see a quality post about how the Houston Texans Cheerleaders are dominating the NFL with social media and what we can learn from them as business professionals.

As for right now, I will enjoy this baseball matchup and see how the sport applies to businesses across the world.    Send article as PDF