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Choose Your Social Media Platforms Wisely

By Cheval John

It seems like every few months we see the next big social media platform that would benefit us.

It’s a mad rush to jump onto that social media platform because of the fear of missing out.

In the last year and a half, live streaming platforms like Periscope, Snapchat, Blab have changed the game of how many businesses market themselves.

Then Facebook’s subsidiary, Instagram “created” Instagram Stories” about three weeks ago to rival Snapchat.

And recently, Google announced that they are shutting down Google + Hangouts On Air and moving their users to YouTube Live starting on September 12th.

It is understandable of why so many people are jumping onto live streaming platforms.

The advertising dollars are now in live streaming according to this New York Times article.

You might hear from many telling you that you need to be on this live streaming platform or that live streaming platform because many of your fellow entrepreneurs or professionals are there.

So a person can wonder which live streaming/social media platform should they or their business be on.

The answer is “it depends on where your audience is and which live streaming/social media platform you feel comfortable using.”

For example, the Sam Houston State University athletic department are only on Youtube, Instagram (Facebook) and Twitter because their audience want to see highlights from the sporting matchups that their teams participate in.

Ashley Johnson, owner of Mouth Marketing, LLC, told me on my show, What’s The Word, that she is not using Instagram Stories because they integrated Snapchat like features in their platform.


Ashley also said that she does not use Snapchat and was getting used to Instagram.

And for myself, I only use Twitter, Instagram, Snapchat, YouTube and LinkedIn because I feel comfortable using these platforms above.

Plus, I am trying out the live streaming platforms like Firetalk and Huzza.io to see which one works well for my podcast recordings (I was using Blab before they shut down their live streaming platform last weekend).

You do not want to jump onto the next big live streaming platform because other tells you to.

What you should do is focus on the social media/live streaming platform that works well for your business and your personal brand.

If you try to be great at all of the social media platforms, you will wind up burning yourself out and create a bad digital trail of your social media presence.

Nothing In Life Is Free

By Cheval John

Lets say you send an top-leading expert in the business industry about the possibility of buying them coffee in order to learn how they overcame challenges to be successful in their business.

People like Mike Michalowicz, Author and Speaker

Or Felena Hanson, author of the new book, “The Flight Club and Owner of the Hera Hub.

Two likely scenarios will happen.

They will respectfully decline your offer to buy them coffee.

Or they will charge you a fee for about 30 minutes to an hour to learn about how they overcame the odds to become successful with their business for the better.

You might believe that the above is mean because you figure that they are nice people.

True, they are nice people.

But, you must understand that if they spend about 30 minutes to an hour of their time chatting with you about their business, they will be losing money in the process.

Because that same time they spent with you could have went into creating another business idea that would allow them to make money.

That is why the small percentage of the world are truly successful because they see their time as valuable.

They use their time wisely in order to keep themselves motivated to be successful in their business and aim to make the world a better place.

Now if you send these same entrepreneurs an e-mail invitation to spend 30 minutes to an hour as a guest on your podcast or “television” show, nine times out of ten, they will say yes.

The reason is because they will have an opportunity to share their story of how they achieved business success as a guest on your show.

They also know that they will not be losing money because they will attract a new (your) audience to their business.

That is why you see a lot of movie stars appearing on national television shows when they are promoting a new movie.

Or even music artists appearing on ESPN shows like “First Take” and “His and Hers” during the Super Bowl festivities when they are promoting a new album.

That in itself is why an entrepreneur or even a college student should host a podcast or a “television show.”

If you are just starting out, don’t send the invitation to a big name celebrity or rock star in the social media industry because you don’t have an audience yet.

Instead, start with the people you in your network who knows you and trust you because overtime, your podcast or television show will have a dedicated audience.

And a bonus that seems contradictory to the above advice, don’t waste your time chasing influencers because they are busy people and are receiving the same e-mail invitation from your fellow podcasters to be a guest on their show.

When you spend your time wisely and build your podcast/television show slowly, you will eventually gain respect from your audience that will eventually allow your business to be profitable for the better.

Everyone Are Influencers

By Cheval John

One of the first advice many will hear if they are starting out their podcast would be to get a major influencer on the show.

Like this article, “How To Get Successful People To Answer Your E-mails” featured in Brazen Life and syndicated by Aol.com, showcases the step-by-step advice on how the author got a major New York Times best-selling author to answer his e-mail.

The above advice would apply to ambitious entrepreneurs who are starting out their business for the first time.

Another part of the advice is that they would have the opportunity to showcase their expertise to your audience.

The advice of reaching out to influencers would be good if you were the only one trying to get their attention.

The problem is that many newbie entrepreneurs and/or podcasters are doing the exact same thing in trying to get the attention of major influencers.

In the same way of how half of professional athletes are using steroids to be successful in their respective sports, the ones who are taking the above advice are looking for shortcuts to achieve success in their business.

In the case of podcasters, you will not achieve immediate success if you have major influencers in the initial stages of your show unless you are the first to host a seven day a week show like John Lee Dumas in your specific podcast niche.

Instead of going after the major influencers in your specific industries, do this one thing instead:

BE A GIVER

Find a way to help someone else succeed in their business if you want to succeed in life.

The person who is just starting out in their business in the same manner as you, are looking for strategies to grow their business.

If you have a podcast and are on the same level as that person who has a business, you can give the much needed boost for them to take their business to the next level and in the process build a strong and lasting friendship.

Kami Huyse of Zoetica Media, told me a story of how a late Houston area business person and community leader would ask everyone he got in contact with this question, “How Can I Help You?”

His giver’s mentality made the area a thriving community and probably led to the Southland Conference Basketball Tournament being held at the Merrell Center indirectly.

And I can say that Mrs. Huyse is a giver too because she built one of the most popular networking events with the Social Media Breakfast Houston that meets once a month and brings some of the most popular social media influencers in the city of Houston.

Now you can ignore the advice and continue to go about chasing the major influencers.

If you do keep on chasing the “major influencers”, you will come across as a person who is looking to only use them to build your business.

I can guarantee that the “major influencers” will know if you are one of the energy vampires that are taking from them because they can sense a fake from a thousand miles.

You must understand that these “major influencers” were once in your shoes and they had to work extremely hard for years in order to be successful in their business and build a strong and loyal following.

If they can build a successful business and a loyal audience, so can you because at the end of the day, everyone are influencers.

Giving Your Fans Unique Access To Your Business

By Cheval John

The Sevilla Football Club (FC) made history a couple of days ago in Basel, Switzerland.

The Spanish club defeated Liverpool F.C. 3-1 to win their third consecutive UEFA Europa League Championship and also the only club to win the title five times.

Sevilla again qualified for the UEFA Champions League season for next year.

They also have another opportunity to play for the UEFA Super Cup against the winner of the Champions League final that is set to occur next Saturday in Milan, Italy.

Some will probably not make a big deal out of Sevilla’s dominance in the Europa League because it is not as well known to the casual fan like the Champions League.

It is comparable to the fact that North Dakota State, who became the first collegiate team to win 5 consecutive national championships, because many view their competition as inferior due to the level that they play in, the Football Championship Subdivision, (FCS).

But the thing is that Sevilla is one among the most storied soccer teams in this century because they are finding ways to win tough matches.

In this year’s championship, Sevilla was down 1-0 entering the second half.

Then they scored three goals in the second half to steal the title from Liverpool.

This matchup was widely broadcast on television stations around the world especially on Fox Sports, the spanish equivalent Fox Deportes and ESPN Deportes.

For those who wanted to watch this matchup probably did not have access to these channels because they could not afford the cable channels above.

What would have happened if these sports teams give their fans a unique access to championship matchups by using the live streaming apps like Periscope and Snapchat?

I have a feeling that these sports teams would have built a stronger and deeper following like the North Carolina State Wrestling Team.

I heard of how the NC State Wrestling used periscope to give the alumni and fans access to the NCAA Wrestling Championships from Jennifer Hoverstad, livestreamer, Operations and Project Manager for 03.

That is truly awesome because the NC State wrestling team knew that most of their fans would not be able to watch them compete on ESPN3.

Also, the team listened to what the NC State alumni wanted and were able to solve the problem by giving them access to the NCAA championships.

This is why businesses should take the time to listen to what their audience want and not just try to sell to them whenever they have a chance.

When the businesses and sports teams follow the example of the NC State wrestling team and Mrs. Hoverstad, they will be one step closer to being extremely successful in their business.

March Madness: America’s Unofficial Event

By Cheval John

I had the opportunity to cover collegiate athletics as a freelance journalist for the Huntsville Item for over two years in Huntsville, Texas.

As for those who might believe that they is nothing much to do in Huntsville, they will have to look deeper.

For starters, Huntsville is located just an hour north of the fourth largest city in the United States, Houston.

In reality, the small town is approximately 20 minutes from the Houston metropolitan area.

So for those who might want to see something different while living in Huntsville, they can just drive down to the Houston area.

Another thing that makes Huntsville unique is Sam Houston State University(SHSU) because a college campus is a “city” within a city.

And in any city or town, sports gives anyone the opportunity to be entertained for two hours or three hours if it is baseball, basketball or football.

The city of Huntsville can never be a home to a professional sports team because of the costs of having a stadium and a strong fan base.

The city of Houston has four professional sports teams because they have the infrastructure to provide the demands of what these organizations are looking for.

Case in point, the professional athlete making millions of dollars.

That is where collegiate athletics comes in for a small town.

The universities has to take care of their own departments.

And since collegiate athletics are under the umbrella of the universities, the places that these universities are based in don’t have to worry about the cost.

Which brings me back to Sam Houston State.

SHSU has 17 sports teams that competes at the NCAA Division I level.

And since the NCAA Division I level is as elite as professional athletes, Huntsville residents can see an elite level of competition that they would see at a major professional sports event.

I was fortunate to have covered the SHSU baseball team while they got three at-large bids to the NCAA tournament after winning three consecutive Southland Conference (SLC) regular season championships.

For any mid-major school, if you don’t win the respective conference post-season tournament, you will not get an at-large bid to any NCAA tournament.

I also had the opportunity to cover SHSU’s 2012-13 women basketball team that won their first ever SLC regular season title and finished as a runner-up in the SLC’s post-season tournament.

From the experience of covering SHSU’s sports teams, I will offer my answer to the question, “Are You Being Exploited By March Madness.”

I will have to say that I am conflicted to a large degree about the NCAA.

Beforehand, I would have disagree completely with the premise that college athletes are getting exploited by the NCAA because of the premise that they are going to school for free based on the scholarships that they are getting to play for their respective universities while the rest of the college student body have to pay a whole lot of money for classes and books in order to attend college.

However, I had a change of heart about the fact that the NCAA has taken advantage of the so-called “student-athlete” because they know that they don’t have to pay these same college students who are athletes due to the fact that they are college students.

I have always wondered why college athletics has been so huge in the United States like the major professional sports growing up.

I mean it is part of the student experience in college to participate in a sporting event.
The history of college sports in America is what makes the United States a unique country to live in.
At the same time, I feel a little disgusted by the fact that the NCAA and college coaches in the major universities are making millions of dollars while the same college athletes are not getting a single cent from the revenue that they are making.

Case in point, the NCAA are currently in their 14 year deal worth about 11 billion dollars with CBS.
The powers that be over the NCAA are being more profitable than ever.

The sad part is that the majority of college athletes come from low income families.

It is true that they get meals and “free tuition” due to scholarship.

But the fact that they can’t receive help from friends who can provide some funds while they are in college due to the fact that they might commit an NCAA violation.

This tells about the garbage rules that the NCAA has instituted and it feels to me at times that they want these college athletes to remain poor while they are attending college.

At the same time, these same college athletes should get a whole lot more compensation for the amount of money that the NCAA are making.

One thing that they can do is not make the scholarship a one year deal, but make it for the entire four years so that the college athlete will not have to feel the extreme pressure of succeeding on the field as well as in the classroom.