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Returning To Business As Usual

By Cheval John

I started my podcast What’s The Word? on BlogTalkRadio in 2013 and knew this was going to be a fun journey in interviewing successful people.

Four years later, I achieved a milestone with the 300th episode of the show with the guest of honor Heather Havenwood last Saturday.


I went back to business as usual with yesterday’s airing of the show with guest D.J. Ramirez, social media coordinator of BMC Software.

One of the important traits of an entrepreneur is learning how to pivot your business model that serves a customers need.

I saw the importance of live streaming for podcasters in mid-2015

I would not have ever considered live streaming as an option for recording my podcast because at the time, a person could only use a smartphone.

Then I received a message about this new platform called blab.beta.

They wanted to have a group discussion about our thoughts on attending Podcast Movement which was held in Fort Worth.

At first, I did not understand the platform when it was not working on my side of the computer.

I would have given up on blab had it not been for the trio of Rachel Miller, Brian Fanzo and Christin Kardos, who had switched their #bizhour twitter chat to blab.

I was convinced about blab being a great platform to record a podcast after finding out they saved the live stream in both audio and video format.

Blab.beta changed my mind as their live streaming platform was only for computers.

So I started using blab for live streaming my podcast and it was a blessing and a curse.

The blessing part of using blab was meeting awesome live streamers like Victoria Taylor, Jennifer Hoverstad, Ross Brand, Vicki Fitch, Chris Strub and Jennifer Quinn.

And “meeting” people on video like Rebekah Radice, Kami Huyse and Kelly Hungerford from the years of chatting on social media.

The curse part of using blab was their platform was unstable and I had to worry about whether their technology would stay up during the live streams.

The executives of blab decided that developing their platform was not worth it anymore.

So they shut it down abruptly in August of 2016.

Before that, many live streamers decided to pursue other platforms because they saw the writing on the wall that blab was disappearing.

Plus, Facebook launched live video on their platform in early 2016.

As many of us were getting used to facebook live, were were wondering how we can do a two-person or more show there.

Two prominent live streamers, Mitch Jackson and Mrs. Hoverstad, mentioned about how huzza.io was a great platform.

So I decided to use huzza.io for my podcast recording because they had the capabilities to simulcast to facebook live.

A couple of months later, Blue Jeans Network launched their software “on social” feature which allows you to simulcast to facebook live with multiple people on the same platform.

As I decided to try out blue jeans network’s trial run, I continued to use huzza.io, believing they would still be around.

Then, the founders announced they sold huzza.io to kickstarter in February of this year.

I knew that blue jeans network was THE platform for me to continue recording my podcast via live streaming to facebook live.

Blue Jeans Network is so simple to use because you have the option to simulcast your “meetings” to facebook live or record the same meeting for people who could not attend.

This platform is a lot like blab with the biggest difference being they are very stable.

Mr. Jackson and Mrs. Hoverstad now uses blue jeans network to simulcast theshow.live to facebook.

In a lot of ways, blue jeans network is a perfect fit for live streaming what’s the word? to facebook live.

Plus, many people within my community on my business page on facebook, got the opportunity to see the live recording of the 300th episode of my podcast.

I was very happy that Ms. Havenwood was the guest because I found out through Winnie Sun, she uses blue jeans network as well for her podcast recordings.

As I close out this post, here are the most important lessons entrepreneurs must apply to their business:

1. They must know when to pivot their business.

The above can happen with the help of a business coach and also feedback from your customers.

2. They are many ways to skin a cat

The above saying means there are multiple options in getting your message out to your desired customer base.

Live streaming, blogging, webinars, podcasting, etc. are the mechanisms to build your potential customer base.

3. You must follow the trends that is happening in your business industry.

This is reserve for the podcasters within any sector of the market.

Just because your podcast is serving your purpose does not mean you should be closed minded to other ways to get your message out.

You can live stream your podcast recording to your followers on facebook to build a deeper bond with your loyal listeners because you will gain some new fans as well because they were apart of the recording process of your podcast.

As for me, I will continue to produce more quality shows using blue jeans network in order to take my business to the next level.

Plus, I will continue to use blogtalkradio to air those same recordings.

Both of those platforms are the parts I need to continue to build my business blog as well via podcasting.

How are you moving your business forward?

Newsletter For May 1st

By Cheval John

If time was made of 💰, would you spend it wisely? To the majority, time is not well spent because they are doing work that they hate only because they have to pay the bills or provide for their family. Nothing is wrong with the above. However, they bring their bitterness and misery of their work to their personal lives and it affects their relationships with their friends and families. The truth is if we spend out time wisely in doing the work that we love, our personal lives will be much more joyful. Even if it will take years to build the business that fulfills your dreams while you are in the work that you hate, at least you will feel much better about yourself because you woken up from the slumber of the 9-5 work week. #entrepreneurship #fulfilling #goals #businessofone #train #station #socialmedia #VallanoMedia

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As we are entering a new month, here are some articles that will give you some insights about entrepreneurship and putting together a content marketing strategy.

Your Advice Is Valuable — Don’t Give It Away For Free-Liz Ryan of Human Workplace

4 Instagress Alternatives That Won’t Leave You-Lisa Kalner Williams of Agorapulse

The $999 SlingStudio makes it easy to produce multi-camera Facebook Live and YouTube streams-TechCrunch.com

Creating future self-made social media professionals-Dr. Karen Freberg

The death of 9-5: millennials and flexible work schedule-Lindsey Patterson

Why You Need a Content Marketing Strategy for Your Business-Christina Ochea of The Social Butterfly Gal

Quality Is Much Better Than Quantity

By Cheval John

You know that you are great at a skill that can help your industry(social media, business, etc.) to thrive.

You put on your website of the skills and services you offer to gain potential customers.

Though you promote yourself until you turn blue, your hear crickets.

The prospective customers are hesistant to buy from you because they probably were tricked into buying from someone else with their self-promotion.

If you have a third party endorsement, there is a better chance of making a sale.

The third party endorsement is much more powerful because the message of your greatness is being told by someone else.

Third party endorsements can come from national or regional (traditional) media organizations in the form of television, radio or newspapers.

If you get in front of a national or regional media, you have achieved your ultimate endorsement of your business.

That is why sports professionals are getting a boat load of money to compete in their respective leagues because they are being covered on a daily basis by national, international or regional media.

And some collegiate athletes are getting their training in university sports because professional leagues are watching them compete on major media outlets.

In this day and age, everyone are considered media due to blogs (about 450 million), podcasts (250,000), live streaming shows on YouTube, Twitter and Facebook, etc.

And each blogger, podcaster or live streamer will probably have some sort of lists of the top influencers in social media, technology, or even the best interior designer.

I definitely have put together lists here regarding to social media on many occasions.

Which leads me to chat about the recent blog post by Brand 24 on their “Top 100 Social Media Influencers”

That list featured the well known influencers in social media.

I believed that they earned the recognition for their hard work in social media.

However, one of the influencers on that list said “they” believed the influencers ahead of them had cheated to get there.

Cheating means buying followers.

I know for a fact that the majority of the people who are on the Brand 24 list have earned that recognition because I have seen them put in the hard work with sharing valuable content and interacting with their audience on a daily basis.

So I was thinking I should create my own list of those influencers who have earned their audience the correct way.

I was convinced by friends on social media that it would be a waste of time.

So I was going to write a post for today related to social media.

Until I saw an excellent article by Dr. Karen Freberg regarding Brand 24’s list.

Then on the first day of spring, the topic of true influencers came up in a meeting with a fellow entrepreneur at Toutsuite that made me realized I had to address this topic.

So I will tell you about what I believe about true influencers.

-People who buy followers don’t deserve to be regarded as authorities in any industry because it shows that they don’t truly understand the meaning of social media.

-Everyone are influencers whether they have 50, 100, 500, 1,000, 10,000 or even 20,000 followers because they have an active audience.

To think more about it, an engaged audience is much better than a casual audience with millions of followers.

So if you cheating your way to gaining influence by buying followers, I would warn you that you are deceiving the masses and even robbing the brands of their money due to them wanting to work with you.

They will find out on their own that you are using deception to make a living and will warn their colleagues to stay away from you.

The true influencers who have put in the hard work consistently and correctly to build a loyal audience will overtime be rewarded for life.

In fact, they have already achieved their reward because they are doing the work they love and also understand that quality is much better than quantity.

Have anything to add to this blog post? You can leave your comment below

Your Time Is Your Greatest Asset

By Cheval John

If time was made of 💰, would you spend it wisely? To the majority, time is not well spent because they are doing work that they hate only because they have to pay the bills or provide for their family. Nothing is wrong with the above. However, they bring their bitterness and misery of their work to their personal lives and it affects their relationships with their friends and families. The truth is if we spend out time wisely in doing the work that we love, our personal lives will be much more joyful. Even if it will take years to build the business that fulfills your dreams while you are in the work that you hate, at least you will feel much better about yourself because you woken up from the slumber of the 9-5 work week. #entrepreneurship #fulfilling #goals #businessofone #train #station #socialmedia #VallanoMedia

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You want to learn something from a very successful entrepreneur you admire.

You see that they are going to be at an major conference and you decide to spend the money to attend that conference in order to hear from them.

You arrived and hear that entrepreneur speak.

You finally have the opportunity to meet up with that person and chat for a bit.

You exchange business cards and decide to keep in touch.

A few months later after correspondence, you reach out to that same successful entrepreneur to let them know that you will be in town and want to set a time to where you can “pick their brain over coffee.”

When you get a response with “sorry I have to decline your invitation for coffee” you might feel disappointed.

You might believe the person is not very nice and you will want to disassociate with them.

Before you think the above response, consider this:

That certain entrepreneur you admire is focused on finding new ways to deliver value to their customers and in the process, make money.

When you want to “pick their brain” by offering them coffee, that is in reality an insult because they have a family to feed and in their mind, time is money.

The above is why Wendy McClelland decline coffee invitations.

You might be wondering, “If I can’t offer to buy them coffee to learn from them, how can I grow my business and even my personal brand?”

Here is an alternative to the above question.

If you host a live stream show or a podcast, you can invite them to be a guest on your show.

The reason is because you have built an audience that they might want to get their business or product exposed to.

You will have an opportunity to learn from entrepreneurs who overcame doubts and fears to be where they are at in their business.

And you can invite that same entrepreneur who you respect and admire to your show because you build that friendship over the last few months after chatting at that conference.

If I were to ask Winnie Sun to share how she became successful as a financial planner, she would have charge me money because she would have spent her valuable time in sharing her “secrets” to success.

Since I host my show, What’s The Word?, I can interview Winnie and other successful entrepreneurs like Sarah K. Burgess, writer of “Dry Powder”, to share their story of attaining their success in their respective careers.

That is in itself a win-win.

The next question is should you host a live stream show or podcast?

You see that by 2020, 80% of all internet activity will have a video component.

And 57 million Americans are listening to podcasts each month according to Edison Research.

To answer the question, you can do both.

You might think that you don’t have the time to do both a live stream show and a podcast because you have a business to run.

You can record your show using video platforms like Blue Jeans Network to simulcast to Facebook Live and then convert them into a podcast format to air at a later date.

If you are looking for inspiration to start your journey in hosting a show, here are a list of live streamers who are turning their shows into podcasts

Vicky Lashenko

Vicky hosts the Mompreneur Show that air Mondays at 1 p.m. eastern, 10 a.m. pacific on Facebook Live

Jennifer Hoverstad and Mitch Jackson

Jennifer and Mitch co-hosts The Show.Live which airs at 4 p.m. eastern, 1 p.m. pacific on Facebook Live. They have grown the show to popularity over a two year span despite changing live streaming platforms (blab abruptly shut down in August of 2016 and huzza.io, which was sold to kickstarter in February 1st of this year and shut down on March 1st.)
Both Mitch and Jennifer are the true examples of perseverance.

Heather Ann Havenwood

Heather is an entrepreneur and is the host of “The Win” podcast.

I already knew about Heather due to her appearance on blab.

However, I found out that she recorded her podcast episode on Blue Jeans Network when Mrs. Sun shared her podcast appearance on Twitter.

Those are the few who are recording their podcasts using Facebook Live.

They are among those who understands that successful entrepreneurs time are valuable and have found a way to learn their “secrets” of success by interviewing them on their shows.

You can leave your comments below if you know of anyone else who are recording their podcasts using live streaming platforms?

The Art of Converting Live Stream Shows To A Podcast

By Cheval John

You might be thinking about how you can convert your live stream shows to a podcast format.

Before I get into the step-by-step guide, here are some observations as to converting a show to a podcast.

Remember when I mentioned about blab in my last post?

Blab had the technology to save your live streams in both audio and video format if the show was recorded.

They made it easy for anyone to become a podcaster.

Granted, you might have to edit some of the shows due to their instability because most of the time, some type of technological glitch happened that would interrupt your show.

Once Blab officially went away, platforms like BeLive.tv, Crowdcast and Blue Jeans Network filled the vacuum that was left.

It seemed like there was not a way to convert your live stream shows from the above platforms to a podcast.

And you might be wondering why should I convert my show into a podcast if live video is the wave of the future?

Because podcasts are still important due to the “lack of competition.”

Though YouTube is the second largest website in the world according to Alexa, it is very difficult to stand out from the competition due to the fact that they is a channel for every single topic from how to build an online business to how to find the correct customers for your business.

Podcasts have a much smaller niche because not many people are hosting a podcast.

According to Edison Research, 57 million Americans listens to a podcast each month.

And the competition is much easier due to the fact that the majority of podcasts are not well done.

If you are still not convinced about converting your live stream shows to a podcast, here are some examples of major media outlets who are converting their television programming into a podcast:

FIRST TAKE

First Take is a morning sports debate show that airs weekday mornings on ESPN.

Once they are finished with their live show, the person in charge of the engineering for the network converts it into a podcast for the people who could not watch the show on television.

Mike and Mike

Mike and Mike is a weekly morning show that is aired on ESPN 2 and ESPN Radio.

The engineers then convert segments of the show to a podcast format so that the fans can listen at their own time.

Around The Horn

Around The Horn airs weekday afternoons on ESPN. They too have their show as a podcast.

Now that you have seen some examples of major media converting their shows to a podcast, you might be thinking that they have the money and the people to convert their shows to a podcast.

The good news is that you don’t need a large budget to repurpose your live stream shows to a podcast.

So you might be wondering, “How can I convert my live stream shows to a podcast if the live streaming platforms only have the technology to save your shows as a video format?”

I will show you how people like Vicky Lashenko, who host her Mompreneur Show on Facebook Live every Monday at 1 p.m. eastern, convert their shows into a podcast.

I use the YouTube to MP3 Converter, to turn this episode of What’s The Word? featuring Jessica Rhodes of Interview Connections, which was recorded on Blue Jeans Network and simulcast on Facebook Live, to a podcast.

First, I download the recording from Blue Jeans Network to my folder

Then, I upload the video to my YouTube channel

Once the video is done processing, I hit publish to make the video public and then copy it to the youtube to mp3 converter

You want to make sure that you don’t have the video set to private because the conversion to mp3 will not happen.

Once the conversion is complete, you can then upload your mp3 version of the show to your podcast feed, which for me is blogtalkradio.

After that, your podcast is ready to air at the scheduled time.

On a side note, you can change the settings back to private to make edits to turn your video to a snippet that will lead your audience to listen to the entire episode of your show and at the same time, build your YouTube Channel.

Podcast Version of What’s The Word?

In conclusion, you have seen how to convert your live stream show to a podcast.

If you still believe that your content is only suited for one platform like live video, then you are missing an opportunity to diversify your knowledge on different media platforms while building your business.

You can leave your comments below if you agree or disagree with the article above.