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Building “Momentum” In Your Business

By Cheval John

Courtesy of mariaross.com

Courtesy of mariaross.com

I had the opportunity to chat with Maria Ross, owner of Red Slice on my podcast, What’s The Word.

Maria is a brand strategist and the author of “Branding Basics for Small Business: How To Create An Irresistable Brand, Rebooting My Brain, and The Juicy Guide Series For Entrepreneurs.

I had Maria back on the show to chat about her upcoming group coaching program, “Momentum“* which is set to begin on September 5th.

She has been one of a few people who made an appearance three times or more since I began the show over three years ago.

Maria is a lady who is on demand for interviews from national media, local media, bloggers and podcasters because she shares uplifting content that solves people’s problems.

Her story of becoming an entrepreneur is refreshing because she guides her audience through the ups and downs she faced when she was building her business.

And she will tell the truth like it is because she sees how marketing has gotten a bad reputation over the years because of a few people who cut corners.

Maria is one of the reasons why I host my show because I want to learn from entrepreneurs and business professionals who have succeeded in their careers without cutting corners to achieve their success.

And I know that entrepreneurs, sports organizations and business professionals will get valuable lessons from Maria Ross after listening to her interview.

Disclosure* I am not an affiliate of the Momentum program

Choose Your Social Media Platforms Wisely

By Cheval John

It seems like every few months we see the next big social media platform that would benefit us.

It’s a mad rush to jump onto that social media platform because of the fear of missing out.

In the last year and a half, live streaming platforms like Periscope, Snapchat, Blab have changed the game of how many businesses market themselves.

Then Facebook’s subsidiary, Instagram “created” Instagram Stories” about three weeks ago to rival Snapchat.

And recently, Google announced that they are shutting down Google + Hangouts On Air and moving their users to YouTube Live starting on September 12th.

It is understandable of why so many people are jumping onto live streaming platforms.

The advertising dollars are now in live streaming according to this New York Times article.

You might hear from many telling you that you need to be on this live streaming platform or that live streaming platform because many of your fellow entrepreneurs or professionals are there.

So a person can wonder which live streaming/social media platform should they or their business be on.

The answer is “it depends on where your audience is and which live streaming/social media platform you feel comfortable using.”

For example, the Sam Houston State University athletic department are only on Youtube, Instagram (Facebook) and Twitter because their audience want to see highlights from the sporting matchups that their teams participate in.

Ashley Johnson, owner of Mouth Marketing, LLC, told me on my show, What’s The Word, that she is not using Instagram Stories because they integrated Snapchat like features in their platform.


Ashley also said that she does not use Snapchat and was getting used to Instagram.

And for myself, I only use Twitter, Instagram, Snapchat, YouTube and LinkedIn because I feel comfortable using these platforms above.

Plus, I am trying out the live streaming platforms like Firetalk and Huzza.io to see which one works well for my podcast recordings (I was using Blab before they shut down their live streaming platform last weekend).

You do not want to jump onto the next big live streaming platform because other tells you to.

What you should do is focus on the social media/live streaming platform that works well for your business and your personal brand.

If you try to be great at all of the social media platforms, you will wind up burning yourself out and create a bad digital trail of your social media presence.

Laser-Type Focus To Help People

By Cheval John

Most people see how a lot of celebrities are living the dream of being in the spotlight.

They see how major media outlets are covering their actions on a daily basis.

For those who are in the spotlight, they can drive business for themselves and their companies respectively.

Examples would be sports professionals who are being covered for their sporting achievements.

Big names like U.S. Women National Soccer Team member Carli Lloyd, who plays for the Houston Dash in the National Women’s Soccer League.

Ms. Lloyd’s presence draws fans to their matchups every time they play.

And like the late Muhammad Ali, who inspired millions of people around the world with his convictions and beliefs that he was the best boxer in the world.

Now social media platforms like YouTube has allowed anyone to build a fan base without going through the gatekeepers.

We see many up-and-coming musicians play cover songs of popular bands to show that they have talent.

We also see many entrepreneurs and/or marketers aiming to build their credibility and be a thought leader.

Like Bobbi Pack, who is providing awesome value on Snapchat just by showcasing her personality and making people laugh.

And she is building trust that is leading a lot of people overtime to visit her employer’s website, My Military Savings.


The advice that is out there is to choose your niche that will allow you to stand out from the competition.

The truth of the matter is that if you want to build a loyal audience, you must help them to succeed for the better.

What I mean is that your business, products or service should solve a specific problem.

When you provide uplifting value to your audience, you will eventually build a loyal tribe and gain quality followers.

And you can continue to do quality work that will leave a lasting legacy for the better.

Strong Values Leads To Success

By Cheval John

When a person knows their destiny, they will work extremely hard to fulfill their destiny for the better.

Monique Hoffman, a.k.a. Q The Brand, knew that she was meant to do more with her life.

She discovered her path to success as chef after leaving the mortgage industry.

In that process of discovery, she developed strong friendships and provided her perspective on her love with cooking.

And since she was showcasing her expertise in the culinary arts on social media, she was growing her social network following and many businesses were asking her about how to grow their businesses for the better using social media.

Q was able to transition her brand into social media and created a consultancy that helps businesses to be successful on social media for the better.

She shared with me on What’s The Word? about what drove her to be successful with her business and her Marketing Therapy show that is recorded on the live streaming platform called Blab and is available on iTunes.

Blab:
https://blab.im/cheval-john-q-the-brand-on-what-s-the-word

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Sam Houston’s Progress To National Relevance

Sam Houston State is about to face their biggest challenge in the Southland Conference matchup against McNeese State.

The Bearkats will be competing in one of the toughest places for opponents, Cowboy Stadium in Lake Charles, Louisiana.

This matchup can possibly determine if Sam Houston will have a chance to repeat as SLC champions.

McNeese State is currently undefeated and has dominated Sam Houston during their matchup over the years.