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Attending The Best Conference In The Midwest

By Cheval John

I had mentioned last week I was going to write about how the Houston Texans Cheerleaders won national attention after their first annual #htcpicnic.

I have not written the post yet and I am sorry about that.

The reason why was I spoke as a panelist at Social Media Week Lima for most of this week.

The conference was held in Lima, Ohio and hosted by Now Marketing Group.

I shared on my show, What’s The Word? about what I learned from social media week lima and why business owners or anyone who are looking at putting together a conference should follow the example of Now Marketing Group.

Hope you enjoy the podcast.

Taking A “Break” From Work

By Cheval John

I normally would have a post today.

However, I decided to take a break to attend a major league baseball matchup for the first time this year.

I could have put together a fast post regarding social media.

I choose not to do the above because I wanted to be as detail as possible on providing value to you and also be consistent in publishing the blog post.

Later this week, you will see a quality post about how the Houston Texans Cheerleaders are dominating the NFL with social media and what we can learn from them as business professionals.

As for right now, I will enjoy this baseball matchup and see how the sport applies to businesses across the world.

Returning To Business As Usual

By Cheval John

I started my podcast What’s The Word? on BlogTalkRadio in 2013 and knew this was going to be a fun journey in interviewing successful people.

Four years later, I achieved a milestone with the 300th episode of the show with the guest of honor Heather Havenwood last Saturday.


I went back to business as usual with yesterday’s airing of the show with guest D.J. Ramirez, social media coordinator of BMC Software.

One of the important traits of an entrepreneur is learning how to pivot your business model that serves a customers need.

I saw the importance of live streaming for podcasters in mid-2015

I would not have ever considered live streaming as an option for recording my podcast because at the time, a person could only use a smartphone.

Then I received a message about this new platform called blab.beta.

They wanted to have a group discussion about our thoughts on attending Podcast Movement which was held in Fort Worth.

At first, I did not understand the platform when it was not working on my side of the computer.

I would have given up on blab had it not been for the trio of Rachel Miller, Brian Fanzo and Christin Kardos, who had switched their #bizhour twitter chat to blab.

I was convinced about blab being a great platform to record a podcast after finding out they saved the live stream in both audio and video format.

Blab.beta changed my mind as their live streaming platform was only for computers.

So I started using blab for live streaming my podcast and it was a blessing and a curse.

The blessing part of using blab was meeting awesome live streamers like Victoria Taylor, Jennifer Hoverstad, Ross Brand, Vicki Fitch, Chris Strub and Jennifer Quinn.

And “meeting” people on video like Rebekah Radice, Kami Huyse and Kelly Hungerford from the years of chatting on social media.

The curse part of using blab was their platform was unstable and I had to worry about whether their technology would stay up during the live streams.

The executives of blab decided that developing their platform was not worth it anymore.

So they shut it down abruptly in August of 2016.

Before that, many live streamers decided to pursue other platforms because they saw the writing on the wall that blab was disappearing.

Plus, Facebook launched live video on their platform in early 2016.

As many of us were getting used to facebook live, were were wondering how we can do a two-person or more show there.

Two prominent live streamers, Mitch Jackson and Mrs. Hoverstad, mentioned about how huzza.io was a great platform.

So I decided to use huzza.io for my podcast recording because they had the capabilities to simulcast to facebook live.

A couple of months later, Blue Jeans Network launched their software “on social” feature which allows you to simulcast to facebook live with multiple people on the same platform.

As I decided to try out blue jeans network’s trial run, I continued to use huzza.io, believing they would still be around.

Then, the founders announced they sold huzza.io to kickstarter in February of this year.

I knew that blue jeans network was THE platform for me to continue recording my podcast via live streaming to facebook live.

Blue Jeans Network is so simple to use because you have the option to simulcast your “meetings” to facebook live or record the same meeting for people who could not attend.

This platform is a lot like blab with the biggest difference being they are very stable.

Mr. Jackson and Mrs. Hoverstad now uses blue jeans network to simulcast theshow.live to facebook.

In a lot of ways, blue jeans network is a perfect fit for live streaming what’s the word? to facebook live.

Plus, many people within my community on my business page on facebook, got the opportunity to see the live recording of the 300th episode of my podcast.

I was very happy that Ms. Havenwood was the guest because I found out through Winnie Sun, she uses blue jeans network as well for her podcast recordings.

As I close out this post, here are the most important lessons entrepreneurs must apply to their business:

1. They must know when to pivot their business.

The above can happen with the help of a business coach and also feedback from your customers.

2. They are many ways to skin a cat

The above saying means there are multiple options in getting your message out to your desired customer base.

Live streaming, blogging, webinars, podcasting, etc. are the mechanisms to build your potential customer base.

3. You must follow the trends that is happening in your business industry.

This is reserve for the podcasters within any sector of the market.

Just because your podcast is serving your purpose does not mean you should be closed minded to other ways to get your message out.

You can live stream your podcast recording to your followers on facebook to build a deeper bond with your loyal listeners because you will gain some new fans as well because they were apart of the recording process of your podcast.

As for me, I will continue to produce more quality shows using blue jeans network in order to take my business to the next level.

Plus, I will continue to use blogtalkradio to air those same recordings.

Both of those platforms are the parts I need to continue to build my business blog as well via podcasting.

How are you moving your business forward?

Newsletter For May 1st

By Cheval John

If time was made of 💰, would you spend it wisely? To the majority, time is not well spent because they are doing work that they hate only because they have to pay the bills or provide for their family. Nothing is wrong with the above. However, they bring their bitterness and misery of their work to their personal lives and it affects their relationships with their friends and families. The truth is if we spend out time wisely in doing the work that we love, our personal lives will be much more joyful. Even if it will take years to build the business that fulfills your dreams while you are in the work that you hate, at least you will feel much better about yourself because you woken up from the slumber of the 9-5 work week. #entrepreneurship #fulfilling #goals #businessofone #train #station #socialmedia #VallanoMedia

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As we are entering a new month, here are some articles that will give you some insights about entrepreneurship and putting together a content marketing strategy.

Your Advice Is Valuable — Don’t Give It Away For Free-Liz Ryan of Human Workplace

4 Instagress Alternatives That Won’t Leave You-Lisa Kalner Williams of Agorapulse

The $999 SlingStudio makes it easy to produce multi-camera Facebook Live and YouTube streams-TechCrunch.com

Creating future self-made social media professionals-Dr. Karen Freberg

The death of 9-5: millennials and flexible work schedule-Lindsey Patterson

Why You Need a Content Marketing Strategy for Your Business-Christina Ochea of The Social Butterfly Gal

Quality Is Much Better Than Quantity

By Cheval John

You know that you are great at a skill that can help your industry(social media, business, etc.) to thrive.

You put on your website of the skills and services you offer to gain potential customers.

Though you promote yourself until you turn blue, your hear crickets.

The prospective customers are hesistant to buy from you because they probably were tricked into buying from someone else with their self-promotion.

If you have a third party endorsement, there is a better chance of making a sale.

The third party endorsement is much more powerful because the message of your greatness is being told by someone else.

Third party endorsements can come from national or regional (traditional) media organizations in the form of television, radio or newspapers.

If you get in front of a national or regional media, you have achieved your ultimate endorsement of your business.

That is why sports professionals are getting a boat load of money to compete in their respective leagues because they are being covered on a daily basis by national, international or regional media.

And some collegiate athletes are getting their training in university sports because professional leagues are watching them compete on major media outlets.

In this day and age, everyone are considered media due to blogs (about 450 million), podcasts (250,000), live streaming shows on YouTube, Twitter and Facebook, etc.

And each blogger, podcaster or live streamer will probably have some sort of lists of the top influencers in social media, technology, or even the best interior designer.

I definitely have put together lists here regarding to social media on many occasions.

Which leads me to chat about the recent blog post by Brand 24 on their “Top 100 Social Media Influencers”

That list featured the well known influencers in social media.

I believed that they earned the recognition for their hard work in social media.

However, one of the influencers on that list said “they” believed the influencers ahead of them had cheated to get there.

Cheating means buying followers.

I know for a fact that the majority of the people who are on the Brand 24 list have earned that recognition because I have seen them put in the hard work with sharing valuable content and interacting with their audience on a daily basis.

So I was thinking I should create my own list of those influencers who have earned their audience the correct way.

I was convinced by friends on social media that it would be a waste of time.

So I was going to write a post for today related to social media.

Until I saw an excellent article by Dr. Karen Freberg regarding Brand 24’s list.

Then on the first day of spring, the topic of true influencers came up in a meeting with a fellow entrepreneur at Toutsuite that made me realized I had to address this topic.

So I will tell you about what I believe about true influencers.

-People who buy followers don’t deserve to be regarded as authorities in any industry because it shows that they don’t truly understand the meaning of social media.

-Everyone are influencers whether they have 50, 100, 500, 1,000, 10,000 or even 20,000 followers because they have an active audience.

To think more about it, an engaged audience is much better than a casual audience with millions of followers.

So if you cheating your way to gaining influence by buying followers, I would warn you that you are deceiving the masses and even robbing the brands of their money due to them wanting to work with you.

They will find out on their own that you are using deception to make a living and will warn their colleagues to stay away from you.

The true influencers who have put in the hard work consistently and correctly to build a loyal audience will overtime be rewarded for life.

In fact, they have already achieved their reward because they are doing the work they love and also understand that quality is much better than quantity.

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