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Growing Your Community Through E-Mail

By Cheval John

Today’s blog post is the beginning of a series on how you can grow a community for your business.

Having a community is highly important because you bring together like-minded people who will support each other.

Social media has amplified the opportunity for anyone to build a community.

At the end of the day, social media platforms is just rented land.

You could lose the audience you built over time due to the algorithm changes or the disappearance of the social platforms.

One of the ways to maintain the community you have built over time is with the old fashion e-mail list.

Your e-mail list is your very own real estate.

It allows you to build an audience over time.

Even if you end up losing followers due to the disappearance of the platforms, your e-mail list will help you maintain your audience due to consistency in providing value to them.

Here’s what not to do when building your e-mail list from social media.

1. DO NOT SEND AN AUTOMATED DIRECT MESSAGE

Just because someone followed you on social media does not give you the right to send automated direct messages to like their facebook page or subscribe to your website.

This gives off the impression you are only looking to sell to them and people hate being sold to.

2. COPY THEIR E-MAIL ADDRESS FROM GROUPS PAGES

This is very unprofessional because they did not give you permission to add them to your blog.

3. HAVE POP-UPS ON YOUR WEBSITE

This is annoying because a person will be reading your blog post and all of a sudden, they get out of rhythm due to the pop-up e-mails.

You might believe it is a quick way to capture the visitors to your site before they leave.

However, this tactic will damage your business because people know they will be spammed with pop-ups every time they visit your site.

You must focus on providing value to your audience which is solving their pain points consistently.

When you do this, your visitors will decide on their own you are worth listening too and eventually sign up for your e-mail list.

Do you have anything to add? You can leave your comments below

August 1st Newsletter

This is an opportunity to make history and finish out the year strong.

Here are articles in this month’s newsletter

It’s Time To Jump Off The Influencer Marketing Bandwagon-Jenn Herman of Jenn’s Trends

Why A Great Business Should Focus On Serving, Not Selling-Kate Ellis of Now Marketing Group

The Impact of Social Media-Arielle Tannenbaum of Buffer

20 WAYS TO STAY ENCOURAGED!-Dr.Joyce Knudsen of The Image Maker

WHAT DOES RICH REALLY LOOK LIKE?-Tiffani Trenck

10 Steps to Living a Full Life-Diane Gottsman of The Protocol School of Texas

It’s Not About The Coffee-Angela Copeland of Copeland Coaching (podcast)

Empowerment and the Importance of Giving Back-David Meltzer in Entrepreneur

The Traits of Top Performers That Allow Them to Do More and Be Less Stressed-Nina Zipkin of Entrepreneur

Attending The Best Conference In The Midwest

By Cheval John

I had mentioned last week I was going to write about how the Houston Texans Cheerleaders won national attention after their first annual #htcpicnic.

I have not written the post yet and I am sorry about that.

The reason why was I spoke as a panelist at Social Media Week Lima for most of this week.

The conference was held in Lima, Ohio and hosted by Now Marketing Group.

I shared on my show, What’s The Word? about what I learned from social media week lima and why business owners or anyone who are looking at putting together a conference should follow the example of Now Marketing Group.

Hope you enjoy the podcast.

Taking A “Break” From Work

By Cheval John

I normally would have a post today.

However, I decided to take a break to attend a major league baseball matchup for the first time this year.

I could have put together a fast post regarding social media.

I choose not to do the above because I wanted to be as detail as possible on providing value to you and also be consistent in publishing the blog post.

Later this week, you will see a quality post about how the Houston Texans Cheerleaders are dominating the NFL with social media and what we can learn from them as business professionals.

As for right now, I will enjoy this baseball matchup and see how the sport applies to businesses across the world.

Returning To Business As Usual

By Cheval John

I started my podcast What’s The Word? on BlogTalkRadio in 2013 and knew this was going to be a fun journey in interviewing successful people.

Four years later, I achieved a milestone with the 300th episode of the show with the guest of honor Heather Havenwood last Saturday.


I went back to business as usual with yesterday’s airing of the show with guest D.J. Ramirez, social media coordinator of BMC Software.

One of the important traits of an entrepreneur is learning how to pivot your business model that serves a customers need.

I saw the importance of live streaming for podcasters in mid-2015

I would not have ever considered live streaming as an option for recording my podcast because at the time, a person could only use a smartphone.

Then I received a message about this new platform called blab.beta.

They wanted to have a group discussion about our thoughts on attending Podcast Movement which was held in Fort Worth.

At first, I did not understand the platform when it was not working on my side of the computer.

I would have given up on blab had it not been for the trio of Rachel Miller, Brian Fanzo and Christin Kardos, who had switched their #bizhour twitter chat to blab.

I was convinced about blab being a great platform to record a podcast after finding out they saved the live stream in both audio and video format.

Blab.beta changed my mind as their live streaming platform was only for computers.

So I started using blab for live streaming my podcast and it was a blessing and a curse.

The blessing part of using blab was meeting awesome live streamers like Victoria Taylor, Jennifer Hoverstad, Ross Brand, Vicki Fitch, Chris Strub and Jennifer Quinn.

And “meeting” people on video like Rebekah Radice, Kami Huyse and Kelly Hungerford from the years of chatting on social media.

The curse part of using blab was their platform was unstable and I had to worry about whether their technology would stay up during the live streams.

The executives of blab decided that developing their platform was not worth it anymore.

So they shut it down abruptly in August of 2016.

Before that, many live streamers decided to pursue other platforms because they saw the writing on the wall that blab was disappearing.

Plus, Facebook launched live video on their platform in early 2016.

As many of us were getting used to facebook live, were were wondering how we can do a two-person or more show there.

Two prominent live streamers, Mitch Jackson and Mrs. Hoverstad, mentioned about how huzza.io was a great platform.

So I decided to use huzza.io for my podcast recording because they had the capabilities to simulcast to facebook live.

A couple of months later, Blue Jeans Network launched their software “on social” feature which allows you to simulcast to facebook live with multiple people on the same platform.

As I decided to try out blue jeans network’s trial run, I continued to use huzza.io, believing they would still be around.

Then, the founders announced they sold huzza.io to kickstarter in February of this year.

I knew that blue jeans network was THE platform for me to continue recording my podcast via live streaming to facebook live.

Blue Jeans Network is so simple to use because you have the option to simulcast your “meetings” to facebook live or record the same meeting for people who could not attend.

This platform is a lot like blab with the biggest difference being they are very stable.

Mr. Jackson and Mrs. Hoverstad now uses blue jeans network to simulcast theshow.live to facebook.

In a lot of ways, blue jeans network is a perfect fit for live streaming what’s the word? to facebook live.

Plus, many people within my community on my business page on facebook, got the opportunity to see the live recording of the 300th episode of my podcast.

I was very happy that Ms. Havenwood was the guest because I found out through Winnie Sun, she uses blue jeans network as well for her podcast recordings.

As I close out this post, here are the most important lessons entrepreneurs must apply to their business:

1. They must know when to pivot their business.

The above can happen with the help of a business coach and also feedback from your customers.

2. They are many ways to skin a cat

The above saying means there are multiple options in getting your message out to your desired customer base.

Live streaming, blogging, webinars, podcasting, etc. are the mechanisms to build your potential customer base.

3. You must follow the trends that is happening in your business industry.

This is reserve for the podcasters within any sector of the market.

Just because your podcast is serving your purpose does not mean you should be closed minded to other ways to get your message out.

You can live stream your podcast recording to your followers on facebook to build a deeper bond with your loyal listeners because you will gain some new fans as well because they were apart of the recording process of your podcast.

As for me, I will continue to produce more quality shows using blue jeans network in order to take my business to the next level.

Plus, I will continue to use blogtalkradio to air those same recordings.

Both of those platforms are the parts I need to continue to build my business blog as well via podcasting.

How are you moving your business forward?