By Cheval John
Everyday we have an opprtunity to create art whether it is communications or paintings. The question is how are we going to promote our own work? #business #abc13eyewitness #clear #sky #instagramstory #photo #300th #episode #recording #whatstheword #socialmedia #sports #VallanoMedia
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You know that you are great at a skill that can help your industry(social media, business, etc.) to thrive.
You put on your website of the skills and services you offer to gain potential customers.
Though you promote yourself until you turn blue, your hear crickets.
The prospective customers are hesistant to buy from you because they probably were tricked into buying from someone else with their self-promotion.
If you have a third party endorsement, there is a better chance of making a sale.
The third party endorsement is much more powerful because the message of your greatness is being told by someone else.
Third party endorsements can come from national or regional (traditional) media organizations in the form of television, radio or newspapers.
If you get in front of a national or regional media, you have achieved your ultimate endorsement of your business.
That is why sports professionals are getting a boat load of money to compete in their respective leagues because they are being covered on a daily basis by national, international or regional media.
And some collegiate athletes are getting their training in university sports because professional leagues are watching them compete on major media outlets.
In this day and age, everyone are considered media due to blogs (about 450 million), podcasts (250,000), live streaming shows on YouTube, Twitter and Facebook, etc.
And each blogger, podcaster or live streamer will probably have some sort of lists of the top influencers in social media, technology, or even the best interior designer.
I definitely have put together lists here regarding to social media on many occasions.
Which leads me to chat about the recent blog post by Brand 24 on their “Top 100 Social Media Influencers”
That list featured the well known influencers in social media.
I believed that they earned the recognition for their hard work in social media.
However, one of the influencers on that list said “they” believed the influencers ahead of them had cheated to get there.
Cheating means buying followers.
I know for a fact that the majority of the people who are on the Brand 24 list have earned that recognition because I have seen them put in the hard work with sharing valuable content and interacting with their audience on a daily basis.
So I was thinking I should create my own list of those influencers who have earned their audience the correct way.
I was convinced by friends on social media that it would be a waste of time.
So I was going to write a post for today related to social media.
Until I saw an excellent article by Dr. Karen Freberg regarding Brand 24’s list.
Then on the first day of spring, the topic of true influencers came up in a meeting with a fellow entrepreneur at Toutsuite that made me realized I had to address this topic.
So I will tell you about what I believe about true influencers.
-People who buy followers don’t deserve to be regarded as authorities in any industry because it shows that they don’t truly understand the meaning of social media.
-Everyone are influencers whether they have 50, 100, 500, 1,000, 10,000 or even 20,000 followers because they have an active audience.
To think more about it, an engaged audience is much better than a casual audience with millions of followers.
So if you cheating your way to gaining influence by buying followers, I would warn you that you are deceiving the masses and even robbing the brands of their money due to them wanting to work with you.
They will find out on their own that you are using deception to make a living and will warn their colleagues to stay away from you.
The true influencers who have put in the hard work consistently and correctly to build a loyal audience will overtime be rewarded for life.
In fact, they have already achieved their reward because they are doing the work they love and also understand that quality is much better than quantity.
Have anything to add to this blog post? You can leave your comment below
By Cheval John
Here are some statistics to think about:
-Social media users have risen by 176 million in the last year-Brand Watch
-Online adults aged 18-34 are most likely follow a brand via social networking-Marketing Sherpa.
In 2016, there were 2.3 billion active social media users-Brand Watch.
Among the above statistics, Twitter users are about 350 million.
Yet, that platform allows you to interact with people in real time.
And the majority of journalists are on Twitter.
You can interact with them on a daily basis and they will notice your giving spirit.
That is how entrepreneurs like Josh Elledge, founder of Upend PR got to be on media outlets across the country.
Side note: Diane Gottsman is in my mind the best teacher on how to be a giver because she shares advice on etiquette that has made her a media resource.
One way to share value with your potential customers is to participate in Twitter Chats.
Twitter Chats are a place where you can interact with people using a hashtag.
You can use these Twitter Chats to get ideas for your content marketing.
And maybe interact with some journalists too because they might even be on Twitter chats
So how do you know which Twitter chats is right for you?
To answer your question, I have compiled a list of seven twitter chats that will give you valuable advice with your content marketing.
Twitter Smarter occurs on Thursdays at 1 p.m. eastern, noon central.
It is hosted by Madalyn Sklar, who is one of the leading authorities on Twitter marketing.
The chat has guests who answers questions on tips and strategies on how to use the social media platform.
And the majority of the time, the chat trends on Twitter.
#ChatSnap occurs on Wednesdays at 2 p.m. eastern time, 1 p.m. central and is hosted by Kristy Gillentine.
This chat focuses solely on snapchat and how marketers can use this platform.
Kristy is one of the leading authorities on Snapchat and her Twitter chat has been quoted on Social Media Examiner
#MediaChat occurs on Thursdays at 10 p.m. eastern, 9 p.m. central and is hosted by Aaron Kilby.
This chat focuses on different trends that is happening on social media and usually have guests like Jessica Ann
#LetsLivestream occurs on Wednesdays at 3 p.m. eastern, 2 p.m. central and is hosted by Rachel Moore, owner of Really Social.
This chat is a combination of a Twitter Chat where people can engage with their fellow participants and a Facebook Live Show where Rachel interviews the guests about different live streaming strategies.
#WinnieSun occurs on Wednesdays at 2 p.m. eastern, 1 p.m. central and is hosted by you know who, Winnie Sun.
Winnie is the founder of Sun Group Wealth Partners and has made appearances on major media outlets to share her expertise surrounding the finance industry.
Her chat has a panel of guests that shares about how to manage your money and also social media topics in between.
It trended on Twitter today which shows the popularity of the chat .
— #WinnieSun ☀️ (@SunGroupWP) March 8, 2017
#ContentWritingChat occurs on Tuesdays at 11 a.m. eastern, 10 a.m. central and is hosted by Express Writers, LLC
Express Writers was founded by Julia McCoy in 2011 and has clients around the world.
Their twitter chat is about best practices surrounding content writing, the dos and don’ts of content writing.
Content Writing Chat also has guests who are experts in the evolving social media fields and they share what works for them in their content marketing efforts
#BlogElevated occurs on Mondays at 10 p.m. eastern, 9 p.m. central and is co-hosted by Lisa Stauber and Bobbie Byrd.
This chat shares about how a person can grow their blogs and also different ethical tactics that will make your blog stand out.
Blog Elevated is like an open forum where each of the participants can share what works for them in their blogging strategies and the hosts themselves will share some valuable advice that you never thought of before to grow your blog.
So there you have it, the top seven twitter chats that can help you grow your social media presence online.
Do you have a favorite Twitter Chat that has helped you with your social media marketing? You can leave your comment below
By Cheval John
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It is safe to say that live video is the way most businesses and sports organizations will use to interact with future customers.
According to a report by Cision, 80% of all internet activity will have a video component to it by 2020.
That means that if you are not using video for your business, you will be left in the dust by your competition.
And live streaming is leading the way with live video.
Platforms like Meerkat and Periscope (both owned by Twitter) and Blab has brought the live streaming revolution to our daily lives.
When Facebook, the world largest social media platform with over 1 billion users, entered the live streaming game last year with Facebook Live, it created challenges for these platforms.
As an indirect result, Twitter shut down Meerkat and is in the process of integrating Periscope to their social media platform.
The owners of Blab shut down their platform abruptly in the summer time though they had a substantial user base.
It is apparent that Facebook Live is dominating live stream and is looking to continue it innovation to keep their user base on their platform.
As a result, live streaming platforms are being very creative in complimenting Facebook Live.
Huzza.io was founded in April 2015 as a way for musicians to get their music out to a niche audience.
Overtime, they expanded their services for live streamers and podcasters.
They were able to integrate their platform to Facebook Live which was a great option for people who wanted to use Facebook Live from their computers.
In February of this year, they sold their company to KickStarter.com and the platform will be shut down on March 1st.
I will add a note that the people from Huzza.io was much more professional in letting their users know that they will not be around anymore because it will give their users time to upload all of their live video recordings to YouTube.
The team from Huzza.io also allowed us to look for alternative live streaming platforms to continue creating our live video broadcasts.
Now, I will focus more on the pros and cons of BeLive.TV and Blue Jeans Network as I have tried both of the live streaming platforms.
Pros of BeLive.TV
The platform is free to use
Your live stream shows goes straight to your facebook page
You can record your show at a certain time
You can do a one on one interview with a guest if you have an interview type of show
The comments from Facebook will appear on their platform
Cons of BeLive.TV:
The platform does not have a way to download a stand alone video
Your live stream will only be for facebook live
If you want to put your video on other platforms like YouTube, it will be impossible due to the fact that Facebook and YouTube are competitors
They are currently in beta
Pros of Blue Jeans Network:
You can post your live show on different social media platforms in addition to Facebook Live
You can record at a certain time
Once the recording is over, you can still continue your Facebook Live stream if you want to continue the conversation with your audience
You can upload the stand alone video of your live stream to YouTube
You can also convert your livestream shows into a podcast
Cons of Blue Jeans Network:
The platform is not free to use
Depending on the price selections, you will be allowed to have from 25 to about 500 people in one room for your shows
The comments from Facebook will not appear on their platform
Live streaming is here for a very long time and Facebook will continue to be dominant in that space.
If you are only focusing on growing your Facebook Page and don’t have the budget to invest in a live streaming platform, BeLive.TV is the choice for you.
However, if you are looking to diversify your social media presence with live video, then Blue Jeans Network will fit your business.
For me, Blue Jeans Network is the platform of choice because of the features that it has to simulcast on Facebook Live and turn them into podcasts.
In a future post, I will share with you on how you can convert your live streaming shows to a podcast format.
Did I miss any live streaming platforms that integrates with Facebook Live? What are your thoughts about live streaming?
You can leave your comments below.
By Cheval John
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Ross Brand made a guest appearance on What’s The Word? to chat about how he started Livestream Universe.
He is also the co-founder of HR Avante and has made appearances on other livestreaming shows.
In this episode, you will hear:
How working in the radio industry has helped him to become a livestreamer
The failed prediction of the New York Giants playing in Super Bowl 51
How livestreaming can help a small business owner to become more profitable
Video Preview of What’s The Word?
Full Podcast Interview of What’s The Word?
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