By Cheval John
The Sevilla Football Club (FC) made history a couple of days ago in Basel, Switzerland.
Sevilla again qualified for the UEFA Champions League season for next year.
They also have another opportunity to play for the UEFA Super Cup against the winner of the Champions League final that is set to occur next Saturday in Milan, Italy.
Some will probably not make a big deal out of Sevilla’s dominance in the Europa League because it is not as well known to the casual fan like the Champions League.
It is comparable to the fact that North Dakota State, who became the first collegiate team to win 5 consecutive national championships, because many view their competition as inferior due to the level that they play in, the Football Championship Subdivision, (FCS).
But the thing is that Sevilla is one among the most storied soccer teams in this century because they are finding ways to win tough matches.
In this year’s championship, Sevilla was down 1-0 entering the second half.
Then they scored three goals in the second half to steal the title from Liverpool.
This matchup was widely broadcast on television stations around the world especially on Fox Sports, the spanish equivalent Fox Deportes and ESPN Deportes.
For those who wanted to watch this matchup probably did not have access to these channels because they could not afford the cable channels above.
What would have happened if these sports teams give their fans a unique access to championship matchups by using the live streaming apps like Periscope and Snapchat?
I have a feeling that these sports teams would have built a stronger and deeper following like the North Carolina State Wrestling Team.
I heard of how the NC State Wrestling used periscope to give the alumni and fans access to the NCAA Wrestling Championships from Jennifer Hoverstad, livestreamer, Operations and Project Manager for 03.
That is truly awesome because the NC State wrestling team knew that most of their fans would not be able to watch them compete on ESPN3.
Also, the team listened to what the NC State alumni wanted and were able to solve the problem by giving them access to the NCAA championships.
This is why businesses should take the time to listen to what their audience want and not just try to sell to them whenever they have a chance.
When the businesses and sports teams follow the example of the NC State wrestling team and Mrs. Hoverstad, they will be one step closer to being extremely successful in their business.
By Cheval John
Professional sports teams have used traditional advertising through television and radio in order to build a loyal fan base.
If you are an entrepreneur and are thinking of writing your first book, you should focus on having a loyal audience first.
Most publishers will not take you on as an newbie author if you don’t have that audience because they are in the business of making money.
And even if you are a self-published author, you must market in order to have a lot of book sales.
You might be thinking, “How do I build a loyal audience?”
One tactic that you can try is hosting a twitter chat.
When you host a twitter chat on a particular topic like public relations, you will be interacting with a lot of like-minded professionals who want to help each other to succeed.
Carrie Morgan built her audience through her #prprochat, got a publisher and launched her first book, “Above The Noise” which was endorsed by social media influencers like Gini Dietrich, Jay Baer and Ann Handley.
Ms. Morgan chatted with me on “What’s The Word?” about how she came up with the idea for her book and also why she went the entrepreneurial route.
Here is the interview below: