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Madalyn Sklar: Online Community Builder and Social Media Influencer

By Cheval John

Starting today, I will be posting about each of the podcast episodes from What’s The Word? here on the blog.

You will be seeing snippets of videos from the Vallano Media TV’s YouTube channel in addition to the full episode which airs on BlogTalkRadio.

The videos are edited from Blue Jeans Network, which I use to record the majority of the podcast on Facebook Live.

The original blog posts will continue as always.

Today’s podcast episode features Madalyn Sklar, host of the #TwitterSmarter podcast and Twitter Chat.

Madalyn is a social media influencer who has built online communities in the age of the internet and now social media.

She started #TwitterSmarter podcast in early 2015 as a way to find out from experts their number one twitter tips people can use to grow their audience.

The podcast became so popular she decided to create a Twitter chat with the same name and it grew even more popular.

Madalyn was also among the first people in Houston to use Twitter in 2007.

In this episode, you will hear:

The history lesson of the formation of social media

What led her to start Go Girls Music Online Community

How she was among the first to live tweet an event at South By Southwest in 2008

How running Go Girls Music Twitter Chat prepared Madalyn to have “immediate” succuss with the current #twittersmarter twitter chat.

Video Snippet from Vallano Media TV

Full Podcast Episode on BlogTalkRadio

Here is the upcoming recording on Facebook Live on the business page:

Deirdre Breakenridge, CEO of Pure Performance Communication- 4 p.m. eastern, 3 p.m. central

If you have a guest you want featured on the show, please leave a comment below.

Codie Sanchez: Former Journalist Who Become an Investor

By Cheval John

Codie Sanchez is not your typical entrepreneur.

She is also the Head of Latin America and Offshore Sales for First Trust, a firm that helps people to reach their investment goals.

Codie recently made an appearance on my show, What’s The Word? to share about how she decided to become an entrepreneur.

In this episode, you will also hear:

What led her to make the transition from a journalist to an investor

How she balances her time between running her own business and being an investor.

How social media plays into her daily life.

You will also hear me speak Spanish in this interview as I allow people who are broadcasters, podcasters, television journalist, or the former to ask me a question on the show.

I will add that Codie, who speaks three languages, demonstrates the importance of knowing a second or third language because it allows her to do well in business and understand her fellow colleagues’ cultural norms in the process.

Hope you enjoy this episode.

Upcoming Podcast Recording on Facebook Live:

Deidre Breakingridge, Founder of Pure Performance Communications-September 21st 4 p.m. eastern, 3 p.m. central

Rebekah Radice: The Master of Preparation

By Cheval John

Those who are great at their skill have one thing in common.

They are masters at preparation.

Peyton Manning, who won two Super Bowls, was very meticulous at preparing for each football matchup.

Another one who I believe is very great in this particular skill set is Rebekah Radice.

Rebekah recently made an appearance on my show, What’s The Word? to share about her newly launch book, “Social Media Mastery”

What I can say about Rebekah is that she is really great at social media because of her dedication to preparation.

Her attention to detail in everything, whether it is creating a blog post, preparing for a speaking engagement, or even recording her new podcast, allows her to stand out from her peers in the social media world.

Rebekah was part of the reason why a few twitter chats which she co-hosted became extremely popular during it’s time because she planned each of those chats for months before they were launched.

Another thing is Rebekah did not look for the quick success when she launched her blog in 2004 at the time when blogs was still a niche medium.

She basically stayed focused on growing her blog during the early years and the results started to occur.

Rebekah’s blog was named a “Top Ten Blog” in 2015 and 2016 by Social Media Examiner and she has spoken at their conference on many occasions.

Rebekah’s attention to detail and hard work allows her to achieve all of the success with her business.

Many should follow Rebekah Radice on all of her social media platforms.

Also, they should take a look at her blog because it is filled with rich information on growing a good business from scratch.

You can leave a comment below if you agree or disagree with this post.

September Newsletter

By Cheval John

What is your normalcy in life? Seeing this place is part of my routine here. #houstonstrong #VallanoMedia

A post shared by cheval john (@chevaljohn) on

I missed the deadline of publishing this newsletter and I am sorry.

The adoptive city of Houston and most of the Texas Gulf Coast recently went through what many called the worst flooding in United States history due to Hurricane Harvey.

This city and state always pull through the toughest times and this is no different.

In this newsletter, you will hear how you can help many houston area residents recover and heal from the floods in addition to the articles below.

Note: The first article is about a Houston company who are feeding the first responders and others in the recovery process from the storm.

Heroes In Houston: Cake and Bacon Feeding The Front Lines-Melany Berger of MelanyGuydlines

Day 5: Musings on Leadership & Influence

Growing Your Community Through E-Mail

By Cheval John

Today’s blog post is the beginning of a series on how you can grow a community for your business.

Having a community is highly important because you bring together like-minded people who will support each other.

Social media has amplified the opportunity for anyone to build a community.

At the end of the day, social media platforms is just rented land.

You could lose the audience you built over time due to the algorithm changes or the disappearance of the social platforms.

One of the ways to maintain the community you have built over time is with the old fashion e-mail list.

Your e-mail list is your very own real estate.

It allows you to build an audience over time.

Even if you end up losing followers due to the disappearance of the platforms, your e-mail list will help you maintain your audience due to consistency in providing value to them.

Here’s what not to do when building your e-mail list from social media.

1. DO NOT SEND AN AUTOMATED DIRECT MESSAGE

Just because someone followed you on social media does not give you the right to send automated direct messages to like their facebook page or subscribe to your website.

This gives off the impression you are only looking to sell to them and people hate being sold to.

2. COPY THEIR E-MAIL ADDRESS FROM GROUPS PAGES

This is very unprofessional because they did not give you permission to add them to your blog.

3. HAVE POP-UPS ON YOUR WEBSITE

This is annoying because a person will be reading your blog post and all of a sudden, they get out of rhythm due to the pop-up e-mails.

You might believe it is a quick way to capture the visitors to your site before they leave.

However, this tactic will damage your business because people know they will be spammed with pop-ups every time they visit your site.

You must focus on providing value to your audience which is solving their pain points consistently.

When you do this, your visitors will decide on their own you are worth listening too and eventually sign up for your e-mail list.

Do you have anything to add? You can leave your comments below