Archive | Live Streaming RSS for this section

Madalyn Sklar: Online Community Builder and Social Media Influencer

By Cheval John

Starting today, I will be posting about each of the podcast episodes from What’s The Word? here on the blog.

You will be seeing snippets of videos from the Vallano Media TV’s YouTube channel in addition to the full episode which airs on BlogTalkRadio.

The videos are edited from Blue Jeans Network, which I use to record the majority of the podcast on Facebook Live.

The original blog posts will continue as always.

Today’s podcast episode features Madalyn Sklar, host of the #TwitterSmarter podcast and Twitter Chat.

Madalyn is a social media influencer who has built online communities in the age of the internet and now social media.

She started #TwitterSmarter podcast in early 2015 as a way to find out from experts their number one twitter tips people can use to grow their audience.

The podcast became so popular she decided to create a Twitter chat with the same name and it grew even more popular.

Madalyn was also among the first people in Houston to use Twitter in 2007.

In this episode, you will hear:

The history lesson of the formation of social media

What led her to start Go Girls Music Online Community

How she was among the first to live tweet an event at South By Southwest in 2008

How running Go Girls Music Twitter Chat prepared Madalyn to have “immediate” succuss with the current #twittersmarter twitter chat.

Video Snippet from Vallano Media TV

Full Podcast Episode on BlogTalkRadio

Here is the upcoming recording on Facebook Live on the business page:

Deirdre Breakenridge, CEO of Pure Performance Communication- 4 p.m. eastern, 3 p.m. central

If you have a guest you want featured on the show, please leave a comment below.

Podcast Episodes To Enjoy

By Cheval John

This week has been one of the most interesting weeks of 2017.

The solar eclipse took place on Monday which allowed millions of Americans to see the rare siting on mainland soil.

Most of us who live in the Houston area had to prepare for hurricane harvey,
which thankful downgraded to a tropical storm after it arrived in the coastal area of Texas.

Since I could not go to the library in downtown houston to write a blog post, I decided to share the last three episodes of What’s The Word? below in order to stay consistent in publishing an article weekly.

Hope you enjoy these episodes which was recorded on Facebook Live via Blue Jeans Network before airing on BlogTalkRadio.

Zala Bricelj, Storyteller and Twitter Chat Co-Host

Jim Palmer, Author and Business Coach

Laura Petersen, Author and Entrepreneur

Building Online Presence One Step At A Time

By Cheval John

The old days of having a career at one company is over.

This holds true for journalists too.

The sequence for every journalist back in the day were:

Spend a couple of years in a smaller media market in order to gain work experience before moving on to a top ten media market like New York City, Houston and Chicago.

Move on from the major media market and work for national media like ESPN, NBC, CBS or ABC.

In this environment where technology is changing the way how we consume content, major media and news stations are cutting back on staff to save money.

Sometimes though, people who work in journalism, decides to leave the profession because the work is demanding.

They might end up leaving for positions in media relations for a large company, a professional sports franchise or even the athletic department at a university.

They believe the transition to a media relations role is easy.

They get a rude awakening of how challenging being in media relations is.

Erica Holloway depicted the transition from journalism to public relations with her article here.

Though journalists stayed at one place their entire careers in the past, some still made a change in careers because they were led to.

Sabrina Cadini spent a couple of years as a television announcer in her native Italy before moving to the United States

She transitioned to event planning and is now the owner of La Dolce Idea Wedding and Soiree, a wedding planning company.

She explained to me how she made the transition to wedding planning

One thing to note.

Sabrina knew how important live streaming is for her business and is using Periscope on a weekly basis to share tips with her audience about social media.

Smart people like Sabrina understand the dynamic of live streaming, podcasting and blogging because it saves them a whole lot of money on their marketing budget.

People who are looking to make transitions in their careers should be building their online presence one step at a time because they never know when their department will shut down.

Are you building your online presence now through social media? Leave your comment below

July Newsletter: Canada Day

By Cheval John

Social media has reminded us of how connected we are in the world.

We are more aware of what is happening due to social media platforms like Twitter, Facebook, etc.

Since today is July 1st, I want to wish my friends a happy canada day as they are celebrating 150 years as a nation.

I also want to start this newsletter with the news of being named a Houston Top 25 Social Media Power Influencer for the second consecutive year.

It was through hard work and consistently providing value to my audience that allowed me to join fellow social media colleagues in the fourth largest city in the United States on this list.

Another milestone was having the opportunity to speak yesterday at Social Media Day Houston about why business owners should embrace live streaming.

The event occurred simultaneously with other events surrounding Social Media Day which started in 2010 by Mashable.

Thank you all for your support and here are the articles for this month’s newsletter starting off with the Houston Top 25 Social Media Power Influencer’s List

Houston’s Top 25 Social Media Power Influencers-Madalyn Sklar

Jill Castilla: Social media is an opportunity to humanize big banks-Staff from Tearsheet

How to Travel & Make Money?-Codie Sanchez, Speaker and Investor

B2B Social Media Influencers: A Conversation with Tamara McCleary-Carter Hostelley of LeadTail

3 Steps to Get Your Sales Team Onboard with Social Selling-Miri Rodriguez, Senior Social Media and Communities Lead for Microsoft

Newsletter For The Month Of June

By Cheval John

Here are some articles in this month’s newsletter you will enjoy and also help you in your business and career growth:

Was John Deere the First Proponent of Content Marketing? The Story that Started in 1895-Julia McCoy of Express Writers

How This Go-Getter Girl Became a Business Owner at 25-Shinjini Das, Speaker and Contributor to the Huffington Post

7 Common Video Marketing Mistakes Every Brand Must AvoidMyriah Anderson of Impact

Facebook and MLB partner to bring live-streamed games to the social network-Sarah Perez of Tech Crunch

How to Eliminate Your Fear of Live-Streaming When English is not Your Native Language-Dr. Ai Zhang, College Professor

3 Reasons Baby Boomers Are Getting Fired-J.T. O’Donnell in Inc Magazine

6 Reasons to Hire Older, Out-of-Work Workers-Gail Miller of Careernetworx

Do You Know What A Blog Subscriber Is?-Renee Groskreutz of I Teach Blogging

Here are upcoming recordings for What’s The Word? which will be on Facebook Live via Blue Jeans Network (Times are subject to change)

Zala Bricelj-June 2nd 12 p.m. eastern, 11 a.m. central

Jim Palmer-June 8th 4 p.m. eastern, 3 p.m. central

Laura Petersen-June 13th 4 p.m. eastern, 3 p.m. central