By Cheval John
When ESPN laid off 100 on-air talent and journalist a couple days ago, people had to wonder if there are safe in their work.
One could argue ESPN is doing what any business needs to do in order to save their network.
Which ever side you choose, one thing is certain: no one is safe at their work anymore.
This is a wake up call to people that they need to build their network and communities on social media.
As for the ones who still employed with ESPN are under tremendous pressure to raise the bar in their programming in order to help the network get back their subscribers.
The Chief Executive Officer (CEO) of ESPN, John Skipper, understands they must focus their efforts on digital because most of the audience are consuming shows, news, sporting events and entertainment on mobile devices.
“Our objective in all we do is to best serve fans and their changing consumption habits while still maintaining an unparalleled and diverse talent roster that resonates with fans across all our platforms, Skipper said in a statement. “We will continue to foster creativity and investment in the products and resources necessary to embrace the opportunities that lie ahead.”
So how can ESPN overcome their disastrous loss of subscribers in order to restore their status as the “worldwide leader in sports?”
1. They need to listen to what their audience wants
Most of the audience wants sports reporting and less noise.
2. They need to return to their roots of what made them a unique brand.
When they started out in 1979, ESPN showed sports programming that led to them being known as the worldwide leader in sports.
Now most of the shows are all talk radio and debate shows that is only fueling the noise.
3. They need to be more innovative.
As I mentioned before, most consumers are now watching their news and sports on mobile devices.
So ESPN can do this one thing below:
Have a once a week question and answer on Facebook Live with their CEO interacting with their fans
This will encourage their employees to do the same.
I mean, the employees are the ones who are replaceable in the first place.
So if they are allowed to build their personal brand, they will be prepared whenever they receive the notice of losing their work.
We shall see if ESPN can reinvent themselves and rise from the ashes in the near future.
As for everyone else that is reading this post, your job security is creating work for yourself as an entrepreneur.
by Cheval John
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A couple of months ago, I had written a post about how I convert my live stream shows to a podcast.
Though it showed the step by step process of turning a live stream to a podcast, you were probably wondering how I did a two-person live stream on Facebook Live in the first place.
The video below will show how I simulcast my podcast recording, What’s The Word? using Blue Jeans Network.
I chose Blue Jeans Network because their platform is very simple to use and it fits me.
Without further ado, here is the video
In closing, I want to let you know that later this week will be the 300th episode of What’s The Word?
The guest of honor is Heather Havenwood, author, speaker and entrepreneur.
The episode was recorded on Blue Jeans Network and you will hear the entire interview on BlogTalkRadio
Here is a snippet of the interview with Ms. Havenwood
By Cheval John
The attendees at the New York Auto Show will realize all of the newest model cars either carries the Android Auto, Apple Car Play and Blue Tooth.
The last one means that you can sync your apps to the dashboard and listen to your music.
Why I mentioned the above is because all carries some form of podcast app.
So if you are driving to work or on a road trip, you will want to listen to your favorite show.
This should inspire you to create your very own podcast this year because the market is out there.
It is true podcasting will not be for everyone.
You will not know if you don’t try to start your very own podcast.
Here are a couple more factors on why a person should start a podcast according to this year’s Edison Research:
67 million Americans listen to a podcast on a monthly basis
65% of the consumers listen to a podcast on the road
16% has an average income of $150,000 and above
15% of the listeners income is between $100,000-$150,000
14% of the audience makes between $75,000-$100,000
Yoon Cannon has appeared on many major media outlets due to her success as an entrepreneur.
She has sold three businesses during her career and launched her current business, the Paramont Business Coach.
Yoon stopped by my show, What’s The Word? and shared about how she started her first business.
Yoon also shared about why she decided to launch her own podcast called Fast Business Growth Made Easy, this year.
One thing I will tell you is that Yoon uses Zoom live video platform to record her podcast.
That is one of the alternatives to using skype if you are a newbie podcaster.
So I hope this post will inspire you to launch your very own podcast.
By Cheval John
March 29th, 2017
I was watching movies documenting the life of Steve Jobs and how the company Apple was founded.
The fact that Mr. Jobs did not care too much about making money or what the shareholders thought when the company went public was very intriguing.
Some said that parts of the movie which was portrayed by Austin Kuecher was a bit off.
And the other movie starring Kate Winslet that showed the behind the scenes of the launches of the Macintosh Computer, Next and the iMac was a bit different from what actually occurred.
It was interesting to see that no one could truly understand the thought process of Steve Jobs and the attention to detail in each of Apple products.
I want to focus on Apple’s original Mac computer launch in 1984.
The company had one of the biggest ipo’s in wall street history in 1980 due to the success of the Apple II.
The board of directors convinced Mr. Jobs they needed a new CEO to run the daily operations of the company.
They hired John Scully as their CEO and released the most iconic commercial for the launch of Macintosh.
The Macintosh did not sell particularly well after they launched and the board wanted to put their resources in the Apple II.
Mr. Jobs believed the Macintosh was overpriced and disagreed with the board.
That disagreement led to the firing of Mr. Jobs as the board of directors sided with Mr. Scully.
As the story goes, Mr. Jobs founded NexT and their computer design was a failure.
The software for the computer was really successful.
Mr. Jobs bought Pixar and had one of the most successful movies of all time.
Apple bought NexT and Mr. Jobs was back as an interim CEO before being in that role on a permanent basis.
Mr. Jobs was wrong about the Macintosh in 1984 and the board of directors was correct.
However, Mr. Jobs was way ahead of the time because customers was not ready for the Macintosh computer.
In 1998, the customers was ready for the iMac computer and that product helped Apple to become a profitable company again.
Mr. Jobs did not want Apple to be the same company as other computer businesses because they understood that customer experiences mattered more than selling a computer product.
Watching those movies about the company Apple got me to think about if I am being different from my other business “competitors.”
We see a lot of people doing live streaming shows, podcasts, running social media companies.
I was wondering if I was doing the same thing and being a part of the crowd.
I am making my audience feel better about themselves the minute I post content on social media.
Am I a visionary?
Am I willing to hold my ground despite the objections from many who believe that you must have a 9-5 work in order to be successful and disrupt the status quo of doing business?
I do know customers want a company who cares about their well being and don’t want to be sold to.
Educational content pertaining to a company’s product or service through the medium of podcasts, live streaming shows, blog posts and YouTube videos are what will win business.
If a customer feels apart of the brand, they will do business with the brand.
That is what Mr. Jobs aspired for Apple to be: a customer centric company.
I can tell you that other people like Kristyna Torres, Michelle Van Otten and Winnie Sun are following in Apple’s footsteps in providing customer-centric service.
Are you different from your competition? You can leave your comment below
By Cheval John
Everyday we have an opprtunity to create art whether it is communications or paintings. The question is how are we going to promote our own work? #business #abc13eyewitness #clear #sky #instagramstory #photo #300th #episode #recording #whatstheword #socialmedia #sports #VallanoMedia
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You know that you are great at a skill that can help your industry(social media, business, etc.) to thrive.
You put on your website of the skills and services you offer to gain potential customers.
Though you promote yourself until you turn blue, your hear crickets.
The prospective customers are hesistant to buy from you because they probably were tricked into buying from someone else with their self-promotion.
If you have a third party endorsement, there is a better chance of making a sale.
The third party endorsement is much more powerful because the message of your greatness is being told by someone else.
Third party endorsements can come from national or regional (traditional) media organizations in the form of television, radio or newspapers.
If you get in front of a national or regional media, you have achieved your ultimate endorsement of your business.
That is why sports professionals are getting a boat load of money to compete in their respective leagues because they are being covered on a daily basis by national, international or regional media.
And some collegiate athletes are getting their training in university sports because professional leagues are watching them compete on major media outlets.
In this day and age, everyone are considered media due to blogs (about 450 million), podcasts (250,000), live streaming shows on YouTube, Twitter and Facebook, etc.
And each blogger, podcaster or live streamer will probably have some sort of lists of the top influencers in social media, technology, or even the best interior designer.
I definitely have put together lists here regarding to social media on many occasions.
Which leads me to chat about the recent blog post by Brand 24 on their “Top 100 Social Media Influencers”
That list featured the well known influencers in social media.
I believed that they earned the recognition for their hard work in social media.
However, one of the influencers on that list said “they” believed the influencers ahead of them had cheated to get there.
Cheating means buying followers.
I know for a fact that the majority of the people who are on the Brand 24 list have earned that recognition because I have seen them put in the hard work with sharing valuable content and interacting with their audience on a daily basis.
So I was thinking I should create my own list of those influencers who have earned their audience the correct way.
I was convinced by friends on social media that it would be a waste of time.
So I was going to write a post for today related to social media.
Until I saw an excellent article by Dr. Karen Freberg regarding Brand 24’s list.
Then on the first day of spring, the topic of true influencers came up in a meeting with a fellow entrepreneur at Toutsuite that made me realized I had to address this topic.
So I will tell you about what I believe about true influencers.
-People who buy followers don’t deserve to be regarded as authorities in any industry because it shows that they don’t truly understand the meaning of social media.
-Everyone are influencers whether they have 50, 100, 500, 1,000, 10,000 or even 20,000 followers because they have an active audience.
To think more about it, an engaged audience is much better than a casual audience with millions of followers.
So if you cheating your way to gaining influence by buying followers, I would warn you that you are deceiving the masses and even robbing the brands of their money due to them wanting to work with you.
They will find out on their own that you are using deception to make a living and will warn their colleagues to stay away from you.
The true influencers who have put in the hard work consistently and correctly to build a loyal audience will overtime be rewarded for life.
In fact, they have already achieved their reward because they are doing the work they love and also understand that quality is much better than quantity.
Have anything to add to this blog post? You can leave your comment below
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