By Cheval John
Here are some statistics to think about:
-Social media users have risen by 176 million in the last year-Brand Watch
-Online adults aged 18-34 are most likely follow a brand via social networking-Marketing Sherpa.
In 2016, there were 2.3 billion active social media users-Brand Watch.
Among the above statistics, Twitter users are about 350 million.
Yet, that platform allows you to interact with people in real time.
And the majority of journalists are on Twitter.
You can interact with them on a daily basis and they will notice your giving spirit.
That is how entrepreneurs like Josh Elledge, founder of Upend PR got to be on media outlets across the country.
Side note: Diane Gottsman is in my mind the best teacher on how to be a giver because she shares advice on etiquette that has made her a media resource.
One way to share value with your potential customers is to participate in Twitter Chats.
Twitter Chats are a place where you can interact with people using a hashtag.
You can use these Twitter Chats to get ideas for your content marketing.
And maybe interact with some journalists too because they might even be on Twitter chats
So how do you know which Twitter chats is right for you?
To answer your question, I have compiled a list of seven twitter chats that will give you valuable advice with your content marketing.
Twitter Smarter occurs on Thursdays at 1 p.m. eastern, noon central.
It is hosted by Madalyn Sklar, who is one of the leading authorities on Twitter marketing.
The chat has guests who answers questions on tips and strategies on how to use the social media platform.
And the majority of the time, the chat trends on Twitter.
#ChatSnap occurs on Wednesdays at 2 p.m. eastern time, 1 p.m. central and is hosted by Kristy Gillentine.
This chat focuses solely on snapchat and how marketers can use this platform.
Kristy is one of the leading authorities on Snapchat and her Twitter chat has been quoted on Social Media Examiner
#MediaChat occurs on Thursdays at 10 p.m. eastern, 9 p.m. central and is hosted by Aaron Kilby.
This chat focuses on different trends that is happening on social media and usually have guests like Jessica Ann
#LetsLivestream occurs on Wednesdays at 3 p.m. eastern, 2 p.m. central and is hosted by Rachel Moore, owner of Really Social.
This chat is a combination of a Twitter Chat where people can engage with their fellow participants and a Facebook Live Show where Rachel interviews the guests about different live streaming strategies.
#WinnieSun occurs on Wednesdays at 2 p.m. eastern, 1 p.m. central and is hosted by you know who, Winnie Sun.
Winnie is the founder of Sun Group Wealth Partners and has made appearances on major media outlets to share her expertise surrounding the finance industry.
Her chat has a panel of guests that shares about how to manage your money and also social media topics in between.
It trended on Twitter today which shows the popularity of the chat .
— #WinnieSun ☀️ (@SunGroupWP) March 8, 2017
#ContentWritingChat occurs on Tuesdays at 11 a.m. eastern, 10 a.m. central and is hosted by Express Writers, LLC
Express Writers was founded by Julia McCoy in 2011 and has clients around the world.
Their twitter chat is about best practices surrounding content writing, the dos and don’ts of content writing.
Content Writing Chat also has guests who are experts in the evolving social media fields and they share what works for them in their content marketing efforts
#BlogElevated occurs on Mondays at 10 p.m. eastern, 9 p.m. central and is co-hosted by Lisa Stauber and Bobbie Byrd.
This chat shares about how a person can grow their blogs and also different ethical tactics that will make your blog stand out.
Blog Elevated is like an open forum where each of the participants can share what works for them in their blogging strategies and the hosts themselves will share some valuable advice that you never thought of before to grow your blog.
So there you have it, the top seven twitter chats that can help you grow your social media presence online.
Do you have a favorite Twitter Chat that has helped you with your social media marketing? You can leave your comment below
By Cheval John
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I am grateful for Angela Maiers, founder of Choose 2 Matter, because she gave me the answers I needed to keep on going with my business and podcast.
Earlier yesterday, I lost my headset that was crucial to me recording my podcast on Blue Jeans Network.
I had left my work equipment at the office to retrace my steps to finding my headset.
I knew that I had left it on the train and ironically, I knew which train it was.
So I traveled on the next train to “chase” the other train.
I knew I had to keep my eyes open for that particular train so that I could get off at the next stop to get my headset.
The problem was when the train had passed me on the second to last stop, the thought came into my mind that I had lost the headset.
So I traveled home keeping the faith that I had left the headset home.
However, I did not see the headset and I knew that I lost it forever.
So I had to buy a new and quality headset because I had a podcast recording later that day with Ms. Maiers.
After buying the headset, I was depressed because I was wondering if it was worth it to continue with my podcast because I was not seeing the return in investment like I wanted with my business.
The interview with Ms. Maiers went well because she shared tremendous value to the audience who saw the live recording on Facebook Live.
In the post-recording, I chatted with Ms. Maiers about contemplating to quit my business and podcast.
She understood my frustration and told me that I did not need to launch the podcast episode with her appearance next week because she thought I needed to take a break.
At that moment, I realized that I could not take a break from my podcast because it was very important to me to showcase the people who are making a positive impact in the world through their business and careers.
The truth was I already knew that I could never quit my business and podcast.
However, I needed the reinforcement from Ms. Maiers at that exact moment that I was on the correct path in providing quality content that will solve the audience’s pain points.
That is the power of community when you surround yourself with the people who will lift you up to greatness.
So the most important message to take away is that everyone of you matter because you have a unique gift that can bright up the world.
And Angela Maiers is someone that people need to pay attention to because she is changing the world through her organization, Choose 2 Matter.
You can leave a reply below to share your thoughts about the article.
By Cheval John
The opening night is set to begin later in the evening and all of the national and international press will join the local media stations for #sb51 #at #minutemaidpark #business #sportscity #teamhouston #abc13eyewitness #socialmedia #nrgstadium #entrepreneurcity #nrgpark #VallanoMedia
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You might be thinking about how you can convert your live stream shows to a podcast format.
Before I get into the step-by-step guide, here are some observations as to converting a show to a podcast.
Remember when I mentioned about blab in my last post?
Blab had the technology to save your live streams in both audio and video format if the show was recorded.
They made it easy for anyone to become a podcaster.
Granted, you might have to edit some of the shows due to their instability because most of the time, some type of technological glitch happened that would interrupt your show.
It seemed like there was not a way to convert your live stream shows from the above platforms to a podcast.
And you might be wondering why should I convert my show into a podcast if live video is the wave of the future?
Because podcasts are still important due to the “lack of competition.”
Though YouTube is the second largest website in the world according to Alexa, it is very difficult to stand out from the competition due to the fact that they is a channel for every single topic from how to build an online business to how to find the correct customers for your business.
Podcasts have a much smaller niche because not many people are hosting a podcast.
According to Edison Research, 57 million Americans listens to a podcast each month.
And the competition is much easier due to the fact that the majority of podcasts are not well done.
If you are still not convinced about converting your live stream shows to a podcast, here are some examples of major media outlets who are converting their television programming into a podcast:
First Take is a morning sports debate show that airs weekday mornings on ESPN.
Once they are finished with their live show, the person in charge of the engineering for the network converts it into a podcast for the people who could not watch the show on television.
Mike and Mike is a weekly morning show that is aired on ESPN 2 and ESPN Radio.
The engineers then convert segments of the show to a podcast format so that the fans can listen at their own time.
Around The Horn airs weekday afternoons on ESPN. They too have their show as a podcast.
Now that you have seen some examples of major media converting their shows to a podcast, you might be thinking that they have the money and the people to convert their shows to a podcast.
The good news is that you don’t need a large budget to repurpose your live stream shows to a podcast.
So you might be wondering, “How can I convert my live stream shows to a podcast if the live streaming platforms only have the technology to save your shows as a video format?”
I use the YouTube to MP3 Converter, to turn this episode of What’s The Word? featuring Jessica Rhodes of Interview Connections, which was recorded on Blue Jeans Network and simulcast on Facebook Live, to a podcast.
First, I download the recording from Blue Jeans Network to my folder
Then, I upload the video to my YouTube channel
Once the video is done processing, I hit publish to make the video public and then copy it to the youtube to mp3 converter
You want to make sure that you don’t have the video set to private because the conversion to mp3 will not happen.
Once the conversion is complete, you can then upload your mp3 version of the show to your podcast feed, which for me is blogtalkradio.
After that, your podcast is ready to air at the scheduled time.
On a side note, you can change the settings back to private to make edits to turn your video to a snippet that will lead your audience to listen to the entire episode of your show and at the same time, build your YouTube Channel.
Podcast Version of What’s The Word?
In conclusion, you have seen how to convert your live stream show to a podcast.
If you still believe that your content is only suited for one platform like live video, then you are missing an opportunity to diversify your knowledge on different media platforms while building your business.
You can leave your comments below if you agree or disagree with the article above.
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