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July Newsletter: Canada Day

By Cheval John

Social media has reminded us of how connected we are in the world.

We are more aware of what is happening due to social media platforms like Twitter, Facebook, etc.

Since today is July 1st, I want to wish my friends a happy canada day as they are celebrating 150 years as a nation.

I also want to start this newsletter with the news of being named a Houston Top 25 Social Media Power Influencer for the second consecutive year.

It was through hard work and consistently providing value to my audience that allowed me to join fellow social media colleagues in the fourth largest city in the United States on this list.

Another milestone was having the opportunity to speak yesterday at Social Media Day Houston about why business owners should embrace live streaming.

The event occurred simultaneously with other events surrounding Social Media Day which started in 2010 by Mashable.

Thank you all for your support and here are the articles for this month’s newsletter starting off with the Houston Top 25 Social Media Power Influencer’s List

Houston’s Top 25 Social Media Power Influencers-Madalyn Sklar

Jill Castilla: Social media is an opportunity to humanize big banks-Staff from Tearsheet

How to Travel & Make Money?-Codie Sanchez, Speaker and Investor

B2B Social Media Influencers: A Conversation with Tamara McCleary-Carter Hostelley of LeadTail

3 Steps to Get Your Sales Team Onboard with Social Selling-Miri Rodriguez, Senior Social Media and Communities Lead for Microsoft

Newsletter For The Month Of June

By Cheval John

Here are some articles in this month’s newsletter you will enjoy and also help you in your business and career growth:

Was John Deere the First Proponent of Content Marketing? The Story that Started in 1895-Julia McCoy of Express Writers

How This Go-Getter Girl Became a Business Owner at 25-Shinjini Das, Speaker and Contributor to the Huffington Post

7 Common Video Marketing Mistakes Every Brand Must AvoidMyriah Anderson of Impact

Facebook and MLB partner to bring live-streamed games to the social network-Sarah Perez of Tech Crunch

How to Eliminate Your Fear of Live-Streaming When English is not Your Native Language-Dr. Ai Zhang, College Professor

3 Reasons Baby Boomers Are Getting Fired-J.T. O’Donnell in Inc Magazine

6 Reasons to Hire Older, Out-of-Work Workers-Gail Miller of Careernetworx

Do You Know What A Blog Subscriber Is?-Renee Groskreutz of I Teach Blogging

Here are upcoming recordings for What’s The Word? which will be on Facebook Live via Blue Jeans Network (Times are subject to change)

Zala Bricelj-June 2nd 12 p.m. eastern, 11 a.m. central

Jim Palmer-June 8th 4 p.m. eastern, 3 p.m. central

Laura Petersen-June 13th 4 p.m. eastern, 3 p.m. central

Stacy Tuschl Is Building Her “Empire”

By Cheval John

May 31st, 2017

Stacy Tuschl went to college with plans to join the working work once she graduated.

However, fate changed her mind when she offered dance classes in her backyard while she was in college.

As her business grew tremendously after graduation, Stacy knew this was her calling.

Since then, she has created her facebook community called She’s Building Her Empire, which helps women entrepreneurs to achieve 6-figure status while staying true to their purpose.

Her podcast, “She’s Building Her Empire” is listened to in about 70 countries around the world.

Stacy’s book, “Is Your Business Worth Saving” received over 13,000 downloads within 24 hours and is an Amazon International Best-Seller.

In this episode, you will hear:

Why live streaming is important

Why she cut back her podcast episodes from three times per week to only airing it twice a week

How she got over 13,000 downloads within 24 hours

As a side note, this episode was recorded on Facebook Live via Blue Jeans Network and the above video is a snippet of that same podcast recording.

Does Not Hurt To Be Wrong

By Cheval John

I don’t have any posts this week about social media or live streaming.

However, I will chat about something else many people are afraid of.

Being wrong.

What I mean is many of us always want to be right.

We see a lot of predictions of where social media is going in the next couple of years.

Or which social media platform will be around.

Some thought that Vine would be around for a while because they were one of the first to jump start the live streaming revolution.

We even thought that Facebook was going to be a second class social media platform because they implemented their program to where you pay in order to boost your post.

Look at facebook now as they are continuing to dominate the social media scene especially with live video.

This leads to what I am chatting about in being wrong with predictions.

I made predictions over the years that turned out to be wrong.

People made fun of me for my wrong predictions that they called it the “Chevy Curse”

I keep on making some predictions surrounding a sporting event because sometimes they come to pass.

In this case, I have made a bet on myself on being a full time entrepreneur.

I am believing that things will be well with the business because I have learned a lot of valuable lessons along the way.

I understand that there is no such thing as over night success in building a business.

Yet many want to believe that when they start a business they will become profitable or even rich quickly.

The above will happen only if they experienced failure in their first business and learned valuable lessons.

Some might call us insane because we have not seen money rolling in despite years of hard work.

They will tell us to get a real work at a company.

They are the same ones who are miserable working at a 9-5 corporation.

I will tell that I am not afraid to be wrong in believing that my business will succeed because I know I am trying something new in being an entrepreneur.

I faced a situation when I started college late and wondered if I will ever graduate.

I worked hard in order to attain my college degrees from Lone Star College and Sam Houston State University.

That same tenacity will propel me towards achieving profitability this year which will take my business to the next level.

Even if people tell me I am crazy, I will continue to air my podcast every Tuesday, publish my blog on Wednesdays and participate in Twitter chats despite not seeing the positive results yet.

I rather be insane in doing the above than waste time in work that does not fulfill my destiny as a business owner.

Do you agree or disagree with this post? You can leave your comments below.

What Is Stopping You From Live Streaming?

By Cheval John

May 10th, 2017

Social media is a mechanism for business owners and companies to connect with their potential audience.

Many see it as a platform for free advertising.

So they self-promote their events or services hoping people will buy from them.

While others place all of their focus on building their business on the different social media platforms.

They don’t understand that the different social media platforms belongs to the owners who created them.

When they put all of their eggs in one basket (in this case, a social media platform), they end up losing their client base in the long run.

That’s why many scrambled to regain their audience when vine shutdown earlier this year.

Another example is when Facebook changed their algorithms which decreased the organic views of each post a couple of years ago.

Business owners now have to pay for facebook ads in order to regain the audience and make money.

I am not an expert on boosted posts on facebook, which I did try out their ads on my business page and got some likes from people I did not know pertaining to my previous articles here.

What I do know is that live streaming is an important avenue for businesses to get their message out to a prospective customer.

Facebook entered the live streaming matchup in 2015 when they allowed celebrities and public figures access to this new video on demand as a test run to see if live streaming would work for them.

When they saw the positive results of live streaming, they decided to allow everyone to have access to facebook live in early 2016.

YouTube was ahead of the video revolution when the platform was created in 2005.

The platform allowed anyone to upload videos of their cats surfing, cover songs of famous artists, even their reaction to a home run at a baseball matchup, or highlights from a collegiate softball game.

YouTube decided to enter the live stream market between 2015 and 2017 and allow anyone to showcase a news program or sporting events that is occurring.

I found out about the Canadian Women’s Hockey League (CWHL) when they live streamed the playoffs on their YouTube channel.

The CWHL has been around for 10 years and it took a live streaming show to discover talented women who are professional hockey players.

You might be wondering which one of the platforms is right for you if you are considering live streaming for business.

Here are a few things to consider when choosing between Facebook Live and YouTube

Facebook:

This platform has 1.9 billion users

You can broadcast your live streams to your friends, family, group page and fans who liked your business page, respectively

The live videos is very personable

You can live stream from your mobile phones

A person can now broadcast their live streams from their own computer

YouTube:

The social media service has over a 1 billion users

It is the largest video website in the world

Google, the world largest search engine website, owns YouTube

You can become an “expert” over time with educational videos which solves a pain point for your audience

So you have seen the difference between Facebook Live and YouTube.

Both facebook and youtube are working on allowing two or more people to live stream at the same time.

Here are some video platforms that will allow multiple people to simulcast to facebook live or youtube from your computer

Blue Jeans Network:

Their on social platform allows you to simulcast to facebook live

Zoom:

Allows you to simulcast to either Facebook Live or YouTube.

A side note: You would have to buy their Pro plan at $14.99 a month before you can upgrade to the webinar platform for $40 more.

Crowdcast.io

This live video service recently launched the multi-stream software that allows you to simulcast to either facebook live, youtube or periscope.

You would have to put in the API key in order to simulcast to either platforms

Wirecast

This is a live streaming software of telestream which allows you to simulcast to facebook live, periscope and even youtube

Now you have seen the options which can help you to live stream for your business.

The only question is:

“What is stopping you from live streaming?”

You can leave your comment below.