Archive | August 2017

Using Influence Responsibly

By Cheval John

I do not have an “official” blog post for this week.

However, I will mention it is important to know everyone are influencers in their respective space.

Just because you are not recognized by a major publication does not mean you do not have influence.

People always do great work in making their friend’s life better by sending an encouraging note or message with social media.

Especially with 19 million plus blogs in the world, you have a voice.

The only thing I would tell you is use your voice responsibly because you have an impact on everyone.

And to sum up this post, I want to recognize Dr. Karen Freberg and Dr. Ai Zhang on their research on teaching social media education in universities, which was recognized as a top paper at a major conference in Chicago.

Both of them are walking the talk about being social on social media and are influencing their university students to use social correctly.

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Building Online Presence One Step At A Time

By Cheval John

The old days of having a career at one company is over.

This holds true for journalists too.

The sequence for every journalist back in the day were:

Spend a couple of years in a smaller media market in order to gain work experience before moving on to a top ten media market like New York City, Houston and Chicago.

Move on from the major media market and work for national media like ESPN, NBC, CBS or ABC.

In this environment where technology is changing the way how we consume content, major media and news stations are cutting back on staff to save money.

Sometimes though, people who work in journalism, decides to leave the profession because the work is demanding.

They might end up leaving for positions in media relations for a large company, a professional sports franchise or even the athletic department at a university.

They believe the transition to a media relations role is easy.

They get a rude awakening of how challenging being in media relations is.

Erica Holloway depicted the transition from journalism to public relations with her article here.

Though journalists stayed at one place their entire careers in the past, some still made a change in careers because they were led to.

Sabrina Cadini spent a couple of years as a television announcer in her native Italy before moving to the United States

She transitioned to event planning and is now the owner of La Dolce Idea Wedding and Soiree, a wedding planning company.

She explained to me how she made the transition to wedding planning

One thing to note.

Sabrina knew how important live streaming is for her business and is using Periscope on a weekly basis to share tips with her audience about social media.

Smart people like Sabrina understand the dynamic of live streaming, podcasting and blogging because it saves them a whole lot of money on their marketing budget.

People who are looking to make transitions in their careers should be building their online presence one step at a time because they never know when their department will shut down.

Are you building your online presence now through social media? Leave your comment below

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August 1st Newsletter

This is an opportunity to make history and finish out the year strong.

Here are articles in this month’s newsletter

It’s Time To Jump Off The Influencer Marketing Bandwagon-Jenn Herman of Jenn’s Trends

Why A Great Business Should Focus On Serving, Not Selling-Kate Ellis of Now Marketing Group

The Impact of Social Media-Arielle Tannenbaum of Buffer

20 WAYS TO STAY ENCOURAGED!-Dr.Joyce Knudsen of The Image Maker

WHAT DOES RICH REALLY LOOK LIKE?-Tiffani Trenck

10 Steps to Living a Full Life-Diane Gottsman of The Protocol School of Texas

It’s Not About The Coffee-Angela Copeland of Copeland Coaching (podcast)

Empowerment and the Importance of Giving Back-David Meltzer in Entrepreneur

The Traits of Top Performers That Allow Them to Do More and Be Less Stressed-Nina Zipkin of Entrepreneur

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