Archive | June 2017

Attending The Best Conference In The Midwest

By Cheval John

I had mentioned last week I was going to write about how the Houston Texans Cheerleaders won national attention after their first annual #htcpicnic.

I have not written the post yet and I am sorry about that.

The reason why was I spoke as a panelist at Social Media Week Lima for most of this week.

The conference was held in Lima, Ohio and hosted by Now Marketing Group.

I shared on my show, What’s The Word? about what I learned from social media week lima and why business owners or anyone who are looking at putting together a conference should follow the example of Now Marketing Group here.

Hope you enjoy the podcast.

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Taking A “Break” From Work

By Cheval John

I normally would have a post today.

However, I decided to take a break to attend a major league baseball matchup for the first time this year.

I could have put together a fast post regarding social media.

I choose not to do the above because I wanted to be as detail as possible on providing value to you and also be consistent in publishing the blog post.

Later this week, you will see a quality post about how the Houston Texans Cheerleaders are dominating the NFL with social media and what we can learn from them as business professionals.

As for right now, I will enjoy this baseball matchup and see how the sport applies to businesses across the world.

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Do Not Worry About The Sales Pitch

By Cheval John

You are very excited when a lot of people are reading your blog on a daily basis.

That motivates you to continue providing uplifting content to your audience.

Though your blog is getting a lot of views and bringing people to your website, you notice you are not making a lot of money.

You are wondering why isn’t this blog converting readers into potential customers.

Your first thought is trying out different tactics which will bring people to your business blog.

One of the tactics is pushing out your content to different social media platforms hoping to win new business.

That fails to work because consumers are more keen to see who cares about them.

You realize you must interact with your audience on a daily basis on the different social media platforms.

Though the above always works, you have not seen the results of converting your fans into customers yet.

I can tell you to keep on building your audience on the social media platforms.

You must also understand having an e-mail list is the most effective way to convert your fans into customers.

Your blog’s e-mail lists is your real estate.

When someone decides to join your e-mail list, you have a higher chance of winning new clients for your business.

The ways how you can build your e-mail list is providing value consistently with your business blog.

Also, you can embed educational videos or podcast which applies to the industry your business is apart of.

Like the podcast I embedded here from my show.

The biggest mistake you can make when building your e-mail list is having pop-ups.

Pop-ups is like spam.

When someone is reading your blog post and all of a sudden a pop-up appears, it basically distracts the viewer.

They are in the middle of consuming your content which is solving their pain point.

When blogs engage in installing pop-ups in their website, they are truly saying we are not confident our content will help you and we need to use these tactics to get a subscriber.

If you are starting a blog for the first time, never use any type of pop-up system even if many are telling you otherwise.

If you do win over a new e-mail subscriber, do not bombard them with sales pitches in every e-mail.

They will be turned off by your spammy sales pitches and opt out of your e-mail list.

Your must have confidence in your blog content and not worry about the sales pitch

Do you have agree or disagree with this post? You can leave your comments below

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Newsletter For The Month Of June

By Cheval John

Here are some articles in this month’s newsletter you will enjoy and also help you in your business and career growth:

Was John Deere the First Proponent of Content Marketing? The Story that Started in 1895-Julia McCoy of Express Writers

How This Go-Getter Girl Became a Business Owner at 25-Shinjini Das, Speaker and Contributor to the Huffington Post

7 Common Video Marketing Mistakes Every Brand Must AvoidMyriah Anderson of Impact

Facebook and MLB partner to bring live-streamed games to the social network-Sarah Perez of Tech Crunch

How to Eliminate Your Fear of Live-Streaming When English is not Your Native Language-Dr. Ai Zhang, College Professor

3 Reasons Baby Boomers Are Getting Fired-J.T. O’Donnell in Inc Magazine

6 Reasons to Hire Older, Out-of-Work Workers-Gail Miller of Careernetworx

Do You Know What A Blog Subscriber Is?-Renee Groskreutz of I Teach Blogging

Here are upcoming recordings for What’s The Word? which will be on Facebook Live via Blue Jeans Network (Times are subject to change)

Zala Bricelj-June 2nd 12 p.m. eastern, 11 a.m. central

Jim Palmer-June 8th 4 p.m. eastern, 3 p.m. central

Laura Petersen-June 13th 4 p.m. eastern, 3 p.m. central

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Stacy Tuschl Is Building Her “Empire”

By Cheval John

May 31st, 2017

Stacy Tuschl went to college with plans to join the working work once she graduated.

However, fate changed her mind when she offered dance classes in her backyard while she was in college.

As her business grew tremendously after graduation, Stacy knew this was her calling.

Since then, she has created her facebook community called She’s Building Her Empire, which helps women entrepreneurs to achieve 6-figure status while staying true to their purpose.

Her podcast, “She’s Building Her Empire” is listened to in about 70 countries around the world.

Stacy’s book, “Is Your Business Worth Saving” received over 13,000 downloads within 24 hours and is an Amazon International Best-Seller.

In this episode, you will hear:

Why live streaming is important

Why she cut back her podcast episodes from three times per week to only airing it twice a week

How she got over 13,000 downloads within 24 hours

As a side note, this episode was recorded on Facebook Live via Blue Jeans Network and the above video is a snippet of that same podcast recording.

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