Pay Close Attention To Your Customers
By Cheval John
What was different is that the Auto Show was moved to April instead of January due to Super Bowl 51.
The show was also happening at the same time as the Mecum Auctions show.
This was a special event this year because we saw how two major shows collaborated together and as a result open enthusiasts to the history and present of the automotive industry. #houstonautoshow #abc13eyewitness #sunset #mecum #auctions #sports #socialmedia #nrgpark #growthmindset #VallanoMedia
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Though they were about 40 manufacturers there, four of them stood out to me:
I truly believed that the representatives from each of these brands were so focused on making the attendees feel welcome and also were prepared to answer all of the questions that future customers had about their vehicles.
The team from Chevrolet educated the customers about their 2017 vehicles and their new 2018 Chevrolet Equinox.
One of the product specialist let me know that they were offering a test drive of the new vehicle during the weekend of the auto show.
The attendees of the Auto Show were the first in the city of Houston to drive the Chevrolet 2018 Equinox.
If she did not let me know about the test drive of the new vehicle, I would not have traveled in the 2018 Equinox along with the attendees of the auto show.
I am traveling as a passenger in the new Chevrolet 2018 Equinox. People who are attending the #houstonautoshow will be the first in the city to test drive or travel in this vehicle #iwt17 #abc13eyewitness #business #life #sports #socialmedia #gratitude #VallanoMedia
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With that being said, I will focused more on the jaguar and land rover brand in this post.
They have consistently kept their vehicles as simple as possible in order to make their customers feel appreciated.
They did not set out to be like everybody else in the automobile industry.
They pay close attention to detail in the design, the look and feel of the vehicles.
In all of the Jaguar vehicles, you will notice that the front lights looks like the eyes and face of a jaguar.
And the back lights also look like the eyes of the jaguar.
So if you see anybody driving their cars in a tunnel, you will tell right away that it is a jaguar brand.
What is more impressive, Tata Motors Limited gives them the autonomy and freedom to stay true to themselves.
It is almost like an investor from shark tank risking their own money in an entrepreneur believing that they will get double or triple the returns on their investments.
They don’t try and meddle with the designers or the leadership of the subsidaries they invested in because they truly understand what they bring to the table.
The Jaguar and Land Rover booth was very welcoming and vibrant at the Houston Auto Show (I visited their area about 13 times during the entire show).
— Cheval John (@chevd80) April 9, 2017
I got a sense that the product specialists were on a mission to make the visitors feel welcome.
They were not focused on convincing the public that they should buy the company’s vehicles.
The lady who explained to me about the 2017 F-Pace model, believed the vehicle was going to solve the problem of space in a sports sedan.
She herself is a fan of sports cars.
She truly wanted to have a type of sports car with a lot of space like a family sedan.
Another car specialist gave me a history lesson of how the jaguar started out as a race car in the late 1920s.
She also explained that all of the land rover vehicles were modeled from their original farm truck design, evolved into the defender used during World War II and of course, the rest is history.
In a lot of ways, the land rover and jaguar brand reminded me of the company Apple because the co-founder, Steve Jobs, was so focused on their brand being different from the other computer companies.
They wanted to make sure their computers was not the same as everyone else.
Michelle Van Otten is the same way because her mission is to help every business owner to succeed in their companies while staying true to their core values.
The main lesson I took away from the houston auto show (jaguar and land rover brand) is this:
We have to become customer centric and not worry too much about profits.
We have to interact on a daily basis with our prospective customers via social media channels to hear their pain points.
From there, you will be able to create a product or service that will solve their specific problems and become profitable in the process.
That is what the Jaguar and Land Rover brand did and they are more successful than ever.
About Cheval JohnCheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.
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