Quality Is Much Better Than Quantity

By Cheval John

You know that you are great at a skill that can help your industry(social media, business, etc.) to thrive.

You put on your website of the skills and services you offer to gain potential customers.

Though you promote yourself until you turn blue, your hear crickets.

The prospective customers are hesistant to buy from you because they probably were tricked into buying from someone else with their self-promotion.

If you have a third party endorsement, there is a better chance of making a sale.

The third party endorsement is much more powerful because the message of your greatness is being told by someone else.

Third party endorsements can come from national or regional (traditional) media organizations in the form of television, radio or newspapers.

If you get in front of a national or regional media, you have achieved your ultimate endorsement of your business.

That is why sports professionals are getting a boat load of money to compete in their respective leagues because they are being covered on a daily basis by national, international or regional media.

And some collegiate athletes are getting their training in university sports because professional leagues are watching them compete on major media outlets.

In this day and age, everyone are considered media due to blogs (about 450 million), podcasts (250,000), live streaming shows on YouTube, Twitter and Facebook, etc.

And each blogger, podcaster or live streamer will probably have some sort of lists of the top influencers in social media, technology, or even the best interior designer.

I definitely have put together lists here regarding to social media on many occasions.

Which leads me to chat about the recent blog post by Brand 24 on their “Top 100 Social Media Influencers”

That list featured the well known influencers in social media.

I believed that they earned the recognition for their hard work in social media.

However, one of the influencers on that list said “they” believed the influencers ahead of them had cheated to get there.

Cheating means buying followers.

I know for a fact that the majority of the people who are on the Brand 24 list have earned that recognition because I have seen them put in the hard work with sharing valuable content and interacting with their audience on a daily basis.

So I was thinking I should create my own list of those influencers who have earned their audience the correct way.

I was convinced by friends on social media that it would be a waste of time.

So I was going to write a post for today related to social media.

Until I saw an excellent article by Dr. Karen Freberg regarding Brand 24’s list.

Then on the first day of spring, the topic of true influencers came up in a meeting with a fellow entrepreneur at Toutsuite that made me realized I had to address this topic.

So I will tell you about what I believe about true influencers.

-People who buy followers don’t deserve to be regarded as authorities in any industry because it shows that they don’t truly understand the meaning of social media.

-Everyone are influencers whether they have 50, 100, 500, 1,000, 10,000 or even 20,000 followers because they have an active audience.

To think more about it, an engaged audience is much better than a casual audience with millions of followers.

So if you cheating your way to gaining influence by buying followers, I would warn you that you are deceiving the masses and even robbing the brands of their money due to them wanting to work with you.

They will find out on their own that you are using deception to make a living and will warn their colleagues to stay away from you.

The true influencers who have put in the hard work consistently and correctly to build a loyal audience will overtime be rewarded for life.

In fact, they have already achieved their reward because they are doing the work they love and also understand that quality is much better than quantity.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016.

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