Your Time Is Your Greatest Asset
By Cheval John
If time was made of 💰, would you spend it wisely? To the majority, time is not well spent because they are doing work that they hate only because they have to pay the bills or provide for their family. Nothing is wrong with the above. However, they bring their bitterness and misery of their work to their personal lives and it affects their relationships with their friends and families. The truth is if we spend out time wisely in doing the work that we love, our personal lives will be much more joyful. Even if it will take years to build the business that fulfills your dreams while you are in the work that you hate, at least you will feel much better about yourself because you woken up from the slumber of the 9-5 work week. #entrepreneurship #fulfilling #goals #businessofone #train #station #socialmedia #VallanoMedia
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You want to learn something from a very successful entrepreneur you admire.
You see that they are going to be at an major conference and you decide to spend the money to attend that conference in order to hear from them.
You arrived and hear that entrepreneur speak.
You finally have the opportunity to meet up with that person and chat for a bit.
You exchange business cards and decide to keep in touch.
A few months later after correspondence, you reach out to that same successful entrepreneur to let them know that you will be in town and want to set a time to where you can “pick their brain over coffee.”
When you get a response with “sorry I have to decline your invitation for coffee” you might feel disappointed.
You might believe the person is not very nice and you will want to disassociate with them.
Before you think the above response, consider this:
That certain entrepreneur you admire is focused on finding new ways to deliver value to their customers and in the process, make money.
When you want to “pick their brain” by offering them coffee, that is in reality an insult because they have a family to feed and in their mind, time is money.
The above is why Wendy McClelland decline coffee invitations.
You might be wondering, “If I can’t offer to buy them coffee to learn from them, how can I grow my business and even my personal brand?”
Here is an alternative to the above question.
If you host a live stream show or a podcast, you can invite them to be a guest on your show.
The reason is because you have built an audience that they might want to get their business or product exposed to.
You will have an opportunity to learn from entrepreneurs who overcame doubts and fears to be where they are at in their business.
And you can invite that same entrepreneur who you respect and admire to your show because you build that friendship over the last few months after chatting at that conference.
If I were to ask Winnie Sun to share how she became successful as a financial planner, she would have charge me money because she would have spent her valuable time in sharing her “secrets” to success.
Since I host my show, What’s The Word?, I can interview Winnie and other successful entrepreneurs like Sarah K. Burgess, writer of “Dry Powder”, to share their story of attaining their success in their respective careers.
That is in itself a win-win.
The next question is should you host a live stream show or podcast?
You see that by 2020, 80% of all internet activity will have a video component.
And 57 million Americans are listening to podcasts each month according to Edison Research.
To answer the question, you can do both.
You might think that you don’t have the time to do both a live stream show and a podcast because you have a business to run.
If you are looking for inspiration to start your journey in hosting a show, here are a list of live streamers who are turning their shows into podcasts
Vicky hosts the Mompreneur Show that air Mondays at 1 p.m. eastern, 10 a.m. pacific on Facebook Live
Jennifer Hoverstad and Mitch Jackson
Jennifer and Mitch co-hosts The Show.Live which airs at 4 p.m. eastern, 1 p.m. pacific on Facebook Live. They have grown the show to popularity over a two year span despite changing live streaming platforms (blab abruptly shut down in August of 2016 and huzza.io, which was sold to kickstarter in February 1st of this year and shut down on March 1st.)
Both Mitch and Jennifer are the true examples of perseverance.
Heather Ann Havenwood
Heather is an entrepreneur and is the host of “The Win” podcast.
I already knew about Heather due to her appearance on blab.
However, I found out that she recorded her podcast episode on Blue Jeans Network when Mrs. Sun shared her podcast appearance on Twitter.
Those are the few who are recording their podcasts using Facebook Live.
They are among those who understands that successful entrepreneurs time are valuable and have found a way to learn their “secrets” of success by interviewing them on their shows.
You can leave your comments below if you know of anyone else who are recording their podcasts using live streaming platforms?
About Cheval JohnCheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016.
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