Creating A Winning Culture In Your Company

By Cheval John

November 19th, 2016

The #HTownTakeOver reignited after the University of Houston (UH) football team defeated then No.5 Louisville 36-10 in front of a record 42,822 fans at TDECU Stadium on Thursday night.

The football matchup was broadcast in front of a national television audience on ESPN and a national radio audience on ESPN Radio.

This Tweet by KPRC 2 sports reporter, Lainie Fritz, who captured the storming of the field after UH’s victory.

And ESPN had one of the best live streaming thursday night viewership this season due to this matchup

The campus has been a scene of a winning culture since Houston’s coach Tom Herman took over the team in December of 2014.

Since Herman’s arrival, UH has a record of 22-3 with an American Athletic Conference championship and a Peach Bowl win over Florida State University.

What is more impressive is that UH’s success has taken over the city of Houston

City Hall is lit in Cougar red to celebrate the @universityofhouston's win over Louisville! #HTownTakeover #GoCoogs

A post shared by ABC13 Eyewitness News Houston (@abc13houston) on

In a city that has plenty of professional sports teams, UH has found a way to get their football team into the spotlight.

UH has had success under previous football coaches like Kevin Sumlin and their softball team have been extremely successful since they began in 2001.

However, the recent success of UH’s football team seems to be in another level.

One could argue that UH’s recent rise to prominence started when they achieved the Tier One Status in 2011 by the Carnegie Commission on Higher Education under the leadership of Chancellor Renu Khator.

With the Tier One status, UH were able to bring in world class professors and recruit future college students who were elite in their respective high schools from around the world.

From there, they were able to secure the funds to build the 40,000 seat TDECU stadium over the same grounds of the demolished Robertson Stadium in time for the 2014 football season.

That first year in the new stadium, Houston finished with an 8-5 record.

However, the season was considered disastrous due to the inaugural home opening loss to UTSA resulting in the firing of Tony Levine.

UH administration understood that if they wanted to take their football program to the next level in their new stadium, they had to bring in leadership who would bring in a culture of winning.

That was why they hired coach Herman to lead their football program because he played a role in helping Ohio State win a national championship under the new College Football Playoff format as an offensive coordinator for coach Urban Meyer.

Coach Herman instilled a winning culture at UH and the entire university community was onboard with the #htowntakeover movement.

The average home attendance at TDECU stadium have increase from 33,980 in 2015 to 38,953 this year.

UH administrators are trying to keep their coach from leaving the football team as major collegiate football teams are trying to hire him away from their school.

University of Texas seems to be the front runner to poach coach Herman away according to this ESPN report that the Longhorn’s most powerful boosters are trying to get Charlie Strong fired

Though UH have already increased coach Herman’s salary to $3 million a year, it seems like the money will not be enough.

The UH fans can hope that coach Herman will stay due to the stability of the UH administration who only want the best for their faculty and staff.

The above story showcases that as a business owner, you must:

1. Create a winning culture in your company

2. Allow your employees to shine in their respective roles

3. Avoid a power struggle (like the University of Texas boosters) that could tear your company apart

When you create a culture that allows your employees to shine in their roles, you will end up winning in the long term because they will go out of their way to promote you.

In the same manner as UH, customers will see your company as a place where people can grow their skills and positive recognition from outside sources will find you.

Have you created a winning culture like UH? You can leave your comments below.

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About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following. Cheval is also the host of an online radio show/podcast called, "What's The Word?" He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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