Laser-Type Focus To Help People

By Cheval John

Most people see how a lot of celebrities are living the dream of being in the spotlight.

They see how major media outlets are covering their actions on a daily basis.

For those who are in the spotlight, they can drive business for themselves and their companies respectively.

Examples would be sports professionals who are being covered for their sporting achievements.

Big names like U.S. Women National Soccer Team member Carli Lloyd, who plays for the Houston Dash in the National Women’s Soccer League.

Ms. Lloyd’s presence draws fans to their matchups every time they play.

And like the late Muhammad Ali, who inspired millions of people around the world with his convictions and beliefs that he was the best boxer in the world.

Now social media platforms like YouTube has allowed anyone to build a fan base without going through the gatekeepers.

We see many up-and-coming musicians play cover songs of popular bands to show that they have talent.

We also see many entrepreneurs and/or marketers aiming to build their credibility and be a thought leader.

Like Bobbi Pack, who is providing awesome value on Snapchat just by showcasing her personality and making people laugh.

And she is building trust that is leading a lot of people overtime to visit her employer’s website, My Military Savings.


The advice that is out there is to choose your niche that will allow you to stand out from the competition.

The truth of the matter is that if you want to build a loyal audience, you must help them to succeed for the better.

What I mean is that your business, products or service should solve a specific problem.

When you provide uplifting value to your audience, you will eventually build a loyal tribe and gain quality followers.

And you can continue to do quality work that will leave a lasting legacy for the better.

About Cheval John

Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency that helps businesses to use social media correctly to build a loyal following and become more profitable.

Cheval is also the host of an online radio show/podcast called, “What’s The Word?”

He is the author of two books including the Amazon Best-Seller, “8 Lessons Every Podcaster Needs To Learn.”

He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting.

Cheval has been featured in media outlets like Ebony Magazine and was named a Houston Top 25 Social Media Power Influencer in 2016 and 2017.

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