Archive | June 2016

Nothing In Life Is Free

By Cheval John

Lets say you send an top-leading expert in the business industry about the possibility of buying them coffee in order to learn how they overcame challenges to be successful in their business.

People like Mike Michalowicz, Author and Speaker

Or Felena Hanson, author of the new book, “The Flight Club and Owner of the Hera Hub.

Two likely scenarios will happen.

They will respectfully decline your offer to buy them coffee.

Or they will charge you a fee for about 30 minutes to an hour to learn about how they overcame the odds to become successful with their business for the better.

You might believe that the above is mean because you figure that they are nice people.

True, they are nice people.

But, you must understand that if they spend about 30 minutes to an hour of their time chatting with you about their business, they will be losing money in the process.

Because that same time they spent with you could have went into creating another business idea that would allow them to make money.

That is why the small percentage of the world are truly successful because they see their time as valuable.

They use their time wisely in order to keep themselves motivated to be successful in their business and aim to make the world a better place.

Now if you send these same entrepreneurs an e-mail invitation to spend 30 minutes to an hour as a guest on your podcast or “television” show, nine times out of ten, they will say yes.

The reason is because they will have an opportunity to share their story of how they achieved business success as a guest on your show.

They also know that they will not be losing money because they will attract a new (your) audience to their business.

That is why you see a lot of movie stars appearing on national television shows when they are promoting a new movie.

Or even music artists appearing on ESPN shows like “First Take” and “His and Hers” during the Super Bowl festivities when they are promoting a new album.

That in itself is why an entrepreneur or even a college student should host a podcast or a “television show.”

If you are just starting out, don’t send the invitation to a big name celebrity or rock star in the social media industry because you don’t have an audience yet.

Instead, start with the people you in your network who knows you and trust you because overtime, your podcast or television show will have a dedicated audience.

And a bonus that seems contradictory to the above advice, don’t waste your time chasing influencers because they are busy people and are receiving the same e-mail invitation from your fellow podcasters to be a guest on their show.

When you spend your time wisely and build your podcast/television show slowly, you will eventually gain respect from your audience that will eventually allow your business to be profitable for the better.

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Laser-Type Focus To Help People

By Cheval John

Most people see how a lot of celebrities are living the dream of being in the spotlight.

They see how major media outlets are covering their actions on a daily basis.

For those who are in the spotlight, they can drive business for themselves and their companies respectively.

Examples would be sports professionals who are being covered for their sporting achievements.

Big names like U.S. Women National Soccer Team member Carli Lloyd, who plays for the Houston Dash in the National Women’s Soccer League.

Ms. Lloyd’s presence draws fans to their matchups every time they play.

And like the late Muhammad Ali, who inspired millions of people around the world with his convictions and beliefs that he was the best boxer in the world.

Now social media platforms like YouTube has allowed anyone to build a fan base without going through the gatekeepers.

We see many up-and-coming musicians play cover songs of popular bands to show that they have talent.

We also see many entrepreneurs and/or marketers aiming to build their credibility and be a thought leader.

Like Bobbi Pack, who is providing awesome value on Snapchat just by showcasing her personality and making people laugh.

And she is building trust that is leading a lot of people overtime to visit her employer’s website, My Military Savings.


The advice that is out there is to choose your niche that will allow you to stand out from the competition.

The truth of the matter is that if you want to build a loyal audience, you must help them to succeed for the better.

What I mean is that your business, products or service should solve a specific problem.

When you provide uplifting value to your audience, you will eventually build a loyal tribe and gain quality followers.

And you can continue to do quality work that will leave a lasting legacy for the better.

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