By Cheval John
One of the first advice many will hear if they are starting out their podcast would be to get a major influencer on the show.
Like this article, “How To Get Successful People To Answer Your E-mails” featured in Brazen Life and syndicated by Aol.com, showcases the step-by-step advice on how the author got a major New York Times best-selling author to answer his e-mail.
The above advice would apply to ambitious entrepreneurs who are starting out their business for the first time.
Another part of the advice is that they would have the opportunity to showcase their expertise to your audience.
The advice of reaching out to influencers would be good if you were the only one trying to get their attention.
The problem is that many newbie entrepreneurs and/or podcasters are doing the exact same thing in trying to get the attention of major influencers.
In the same way of how half of professional athletes are using steroids to be successful in their respective sports, the ones who are taking the above advice are looking for shortcuts to achieve success in their business.
In the case of podcasters, you will not achieve immediate success if you have major influencers in the initial stages of your show unless you are the first to host a seven day a week show like John Lee Dumas in your specific podcast niche.
Instead of going after the major influencers in your specific industries, do this one thing instead:
BE A GIVER
Find a way to help someone else succeed in their business if you want to succeed in life.
The person who is just starting out in their business in the same manner as you, are looking for strategies to grow their business.
If you have a podcast and are on the same level as that person who has a business, you can give the much needed boost for them to take their business to the next level and in the process build a strong and lasting friendship.
Kami Huyse of Zoetica Media, told me a story of how a late Houston area business person and community leader would ask everyone he got in contact with this question, “How Can I Help You?”
His giver’s mentality made the area a thriving community and probably led to the Southland Conference Basketball Tournament being held at the Merrell Center indirectly.
And I can say that Mrs. Huyse is a giver too because she built one of the most popular networking events with the Social Media Breakfast Houston that meets once a month and brings some of the most popular social media influencers in the city of Houston.
Now you can ignore the advice and continue to go about chasing the major influencers.
If you do keep on chasing the “major influencers”, you will come across as a person who is looking to only use them to build your business.
I can guarantee that the “major influencers” will know if you are one of the energy vampires that are taking from them because they can sense a fake from a thousand miles.
You must understand that these “major influencers” were once in your shoes and they had to work extremely hard for years in order to be successful in their business and build a strong and loyal following.
If they can build a successful business and a loyal audience, so can you because at the end of the day, everyone are influencers.
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Everyone Are Influencers
By Cheval John
One of the first advice many will hear if they are starting out their podcast would be to get a major influencer on the show.
Like this article, “How To Get Successful People To Answer Your E-mails” featured in Brazen Life and syndicated by Aol.com, showcases the step-by-step advice on how the author got a major New York Times best-selling author to answer his e-mail.
The above advice would apply to ambitious entrepreneurs who are starting out their business for the first time.
Another part of the advice is that they would have the opportunity to showcase their expertise to your audience.
The advice of reaching out to influencers would be good if you were the only one trying to get their attention.
The problem is that many newbie entrepreneurs and/or podcasters are doing the exact same thing in trying to get the attention of major influencers.
In the same way of how half of professional athletes are using steroids to be successful in their respective sports, the ones who are taking the above advice are looking for shortcuts to achieve success in their business.
In the case of podcasters, you will not achieve immediate success if you have major influencers in the initial stages of your show unless you are the first to host a seven day a week show like John Lee Dumas in your specific podcast niche.
Instead of going after the major influencers in your specific industries, do this one thing instead:
BE A GIVER
Find a way to help someone else succeed in their business if you want to succeed in life.
The person who is just starting out in their business in the same manner as you, are looking for strategies to grow their business.
If you have a podcast and are on the same level as that person who has a business, you can give the much needed boost for them to take their business to the next level and in the process build a strong and lasting friendship.
Kami Huyse of Zoetica Media, told me a story of how a late Houston area business person and community leader would ask everyone he got in contact with this question, “How Can I Help You?”
His giver’s mentality made the area a thriving community and probably led to the Southland Conference Basketball Tournament being held at the Merrell Center indirectly.
And I can say that Mrs. Huyse is a giver too because she built one of the most popular networking events with the Social Media Breakfast Houston that meets once a month and brings some of the most popular social media influencers in the city of Houston.
Now you can ignore the advice and continue to go about chasing the major influencers.
If you do keep on chasing the “major influencers”, you will come across as a person who is looking to only use them to build your business.
I can guarantee that the “major influencers” will know if you are one of the energy vampires that are taking from them because they can sense a fake from a thousand miles.
You must understand that these “major influencers” were once in your shoes and they had to work extremely hard for years in order to be successful in their business and build a strong and loyal following.
If they can build a successful business and a loyal audience, so can you because at the end of the day, everyone are influencers.
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Tags: Kami Huyse, Social Media Breakfast Houston, Southland Conference, Zoetica Media
About Cheval John
Cheval John is the Founder and CEO of Vallano Media, LLC, a marketing agency which helps small to mid-sized businesses use social media correctly to build a loyal following and in the process become more profitable. Cheval is also the host of "What's The Word?" a podcast about finding out what inspires people to choose their respective careers and how social media impacted their lives and business. He is the author of two books including the Amazon Best-Seller, "8 Lessons Every Podcaster Needs To Learn." He has spoken at Social Media Week Lima in Ohio and at Social Media Day Houston 2017 about topics around live streaming and podcasting. Cheval has been featured in media outlets including Ebony Magazine, Social Media Today and Forbes. He was named a Houston Top 25 Social Media Power Influencer (2016 and 2017) and a Twitter Top 50 Influencer by Onalytica in 2018.